For sidebar opt-ins and pop-ups, it’s best to keep things simple and just ask for an email, but on segmented lists and specific landing pages, gathering a name lets you use this tactic to create strong, personal connections with subscribers.
Personalization Since it will be important in some cases to gather a subscriber’s name from a sign-up form, you’d be wise to test to see if this has a significant impact on open-rates & click-throughs. In some instances seeing a name in the subject line (or intro) will do wonders; in others it may confuse people into thinking your message is spam.
Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on multiple pages of your website. Some key places to consider include your website’s homepage, your ‘About Us’ page, and your ‘Contact Us’ page.
Do you have an app for that? I know Buffer is a popular one, but i’m looking for something that you can create a reservoir of evergreen content and the app will just pull from that on a regular basis, forever.
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
Kate – The problem many marketers will face is that most reputable ESPs will not accept purchased lists, targeted or not. That’s because they can wreak havoc on your deliverability in the long run. Purchased lists often contain “spam traps,” email addresses created specifically to catch people using these lists, and once you’re flagged with them most email clients will put your emails straight to the “Spam” folder.
It works because they offer the subscriber amazing stories and tips, and emphasize that it is without anything else but relevant content. I especially love that they inform the reader about how easy it is to unsubscribe at any time and that they won’t spam their inbox.
IF there’s a guarantee, be sure to have the email list supplier clarify. Does the undeliverable guarantee mean they will simply send you more bad email addresses to compensate for the undeliverables … or does the guarantee include a “money” refund? IF you find a “money” refund guarantee, then let me say congratulations because I’ve never seen one … not a single one … of the low cost email list sellers provide a “money back” guarantee. It’s always … we’ll send you more bad email addresses.
Communications courses teach students how to connect to audiences through a wide variety of channels, including print, radio, TV, and digital media. Instructors provide valuable feedback on how to improve your skills and adapt your message according to audience responses, allowing you to present an effective call to action in a variety of different ways.
In addition, you will need to have a process to handle all of the hard bounces, soft bounces, out-of-office replies, verification messages, and unsubscribe requests. There’s a lot more to handling your email marketing than just hitting the “send” button.
Actually, this problem could have been avoided if they would have cleaned the list. Some companies do it really cheap. Just do a web search of “deep clean email lists” and you’ll find the ones that will clean the hard bounces before you mail.
The Help Scout newsletter embraces this practice with our minimal design and very obvious call to action. There’s only one big “ask” in our emails, and this design choice has played a big role in our high click-through rates.
Eduardo Yi is a content marketer at Teachable, the platform that allows anyone to teach online, where he gets to work on the intersect of his four passions: education, digital marketing, and incomplete lists.
The ICC Consolidated Code of Advertising and Marketing relates to all direct marketing activities in their entirety, whatever their form, medium or content. It sets the standards of ethical conduct to be followed by marketers, practitioners or other contractors providing services for direct marketing purposes or in the media.[25]
Just as important as gaining leads is knowing exactly where your leads are coming from and which marketing campaigns are most effective. Our tracking URL’s help you get the most out of your marketing efforts.
Email marketing has been changing lives of many marketers just by having an email list. Marketers have raised their income from zero to thousands of dollars. If you are into marketing give it a try 😉
Awesome stuff, as always. I would just like to add one thing to improve conversions and build bigger list: use feature box. Derek Halpern from SocialTriggers.com talks a lot about that, and it works like charm.
A day doesn’t pass where some defrauded marketer calls, and shares a story about how they just flushed $499 down the toilet. A recent call-in shared a story of how he bought 85,000 golf email addresses for just $699. He figured he couldn’t lose even if 50% of the list was bad; sounds logical. He excitedly email tested a small 5,000 name sample, and quickly learned that more than 45% of the email addresses were undeliverable. No problem – as he expected – BUT then he was faced with a new development … his email transmission company locked his account … punishment per se for using a bad list. Most unsuspected marketers are not aware of this latter point; it’s a waste of time and money to buy a huge number of email addresses if there’s not an email transmission company that is willing to transmit the email list.
Webinars are a great way to go deeper on topics than you can through other list-building tools and really give a robust training, and cohesively introduce an offer to them, while also building real connection with your audience via the audio + video medium. Hands-down the best (and most FUN) list-building approach!”
Andrew Chen was one of leaders in implementing the homepage-as-signup-form. His main page has an additional little trick. When you first land on there, the email form is highlighted automatically, and you can start typing your email address without needing to even click.
Further, a consumer who does not wish to receive further prerecorded telemarketing calls can “opt out” of receiving such calls by dialing a telephone number (required to be provided in the prerecorded message) to register his or her do-not-call request. The provisions do not cover calls from political organizations or charities.[16]
Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within ‘My Account.’
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
If you went out to eat, and you gave your email address to the restaurant, and then the restaurant went out of business… would you want to start getting emails from the old restaurant owner about his new carpet cleaning business? I suspect not.
There are tons of websites and publishers out there that cater to your audience — and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site’s blog or email newsletter.
One word Awesome. I am one of your happy email subscriber. I just keep waiting to see a mail with your next article. Last night I saw this mail and thought of reading this article as first thing today.
Some folks know it’s good to be “not bad,” but they might not be aware of the benefits (beyond a clean conscience) that comes with it. If email compliance is a rainbow, then the resulting good is the pot of gold at the end.
Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list.
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