When you send out your newsletter, it is only people on your email list that’ll receive it right? But how often haven’t you forwarded a relevant newsletter to a friend, a colleague or your mom? I do it all the time.
Basically, you add a popup directly in your video, and you should use the same principles as when creating any other incentive to sign up. An example could be: “Be the first to know when we publish a new video guide.”
The 2012 modification, which went into effect on October 16, 2013, stated that prior express written consent will be required for all autodialed and/or pre-recorded calls/texts sent/made to cell phone; and for pre-recorded calls made to residential land lines for marketing purposes.
That said, there are still some benefits to more traditional approaches to direct marketing, for example, a 2009 study by Bangor University cited that direct marketing / physical material was more real to the brain, created stronger brand emotions, and led to a greater internalization of the ad. As a result, it may produce better response rates with certain groups – especially older ones.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.
Everyone likes the feeling of being in on something exclusive. Offer your email subscribers something only they can get. It might be a special discount. It could be access to a video, e-book or another piece of useful content. Promote the availability of this exclusive access in order to encourage more email enrollments.
It gives readers a starting point if they are specifically interested in the topic of landing pages, and it lets a passerby reader know that Copyblogger talks regularly about this subject. This hub page also allows the Copyblogger editorial team to recycle and breathe new life into their previously published content on landing pages.
For example, subscribers to teen magazines might be presented with Facebook ads for acne medication which, based on their age, they are likely to need. Or members of the United States Equestrian Federation might all receive an email promotion offering special pricing on horse gear. Current residents of Wilmington, Delaware might receive a flyer announcing the arrival of Wegmans supermarket to their area. Conversely, people in Wilmington, Ohio would not.
How it works is quite ingenious. It works through a live server connection process. So you have a chrome extension that allows the Sales Umbrella tool to sit over the top of your LinkedIn account. You then add people either one by one or in bulk from LinkedIn into your Sales Umbrella platform. The tool will then grab their corporate email addresses through some sort of server to server handshake connection directly with your prospects corporate server.
Platforms like BuddyPress for WordPress make it easy to set up a community and foster interaction between your brand and your customers. Include a sign-up form for your newsletter on every page of the community.
Thirty years in the list industry, and for the first time I’m witnessing an infection contaminate the reputation of our list industry. I’m referring to the recent explosion of new start-ups … with little history in the list industry … that are peddling bogus email addresses.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
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