Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
From what you’ve indicated here, the business people signed up to hear about you from is no longer in business. So the reason that people signed up for email no longer exists, and emailing them about some other unrelated business would not be OK with AWeber.
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
For sure, it doesn’t work having a CTA saying ‘Do as thousands. Sign up for our newsletter.’ That will lead the potential subscriber to think ‘am I just another subscriber?’ and will give the impression that the newsletter is just like all the others, left unopened and eventually deleted.
It works because they offer the subscriber amazing stories and tips, and emphasize that it is without anything else but relevant content. I especially love that they inform the reader about how easy it is to unsubscribe at any time and that they won’t spam their inbox.
What an amazing amount of awesome content. It’s no wonder you rank #1 for list building. Thanks for sharing. And thanks for making this video that shows you explaining what you did to rank the page. Love your work, keep it up. https://www.youtube.com/watch?v=8wNTbifE8QU&feature=em-uploademail
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
Brian… great post… again! I’ve had a look at sumome – looks like a winner – and free??!! Nice. Can you use it with any autoresponder? The one I have access to, SendReach is not on the list. Can you add html code to this?
To address the concerns of unwanted emails or spam, in 2003, The US Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb unwanted email messages. Can-Spam gives recipients the ability to stop unwanted emails, and set out tough penalties for violations. Additionally, ISPs and email service providers have developed increasingly effective Email Filtering programs. These filters can interfere with the delivery of email marketing campaigns, even if the person has subscribed to receive them, as legitimate email marketing can possess the same hallmarks as spam. There are a range of email service providers that provide services for legitimate opt-in emailers to avoid being classified as spam.
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
Effective direct marketing begins with data. Marketers examine categories of customers or prospects they think will be interested in their product or service, and develop or procure lists for making contacts.
HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
To have a very profitable email list, you should simply build a relationship with your subscribers. You want them to like you, feel like they know you, feel comfortable buying from you, and most importantly you want them to look forward to and enjoy reading your emails. If you can build a strong relationship with your subscribers, then you have more chances of getting them to purchase your products and services.
We’ve established that email marketing is most certainly not dead, but one of the most popular questions posed by startups is how to increase the size of their email list, specifically through their company blog.
If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales. If you want help structuring a send like that, check out this blog post.
– Find the best time and day of the week to send the campaign. Some marketers find that afternoons are more convenient, simply because people used to have less mail to deal with. Depending on your market niche and your subscribers, this may vary.
This list buying is a very tricky subject and I agree that there must be something to it (demand and utility) or there would not be pages on google advertising . I am really tempted but not with a purchased list . I have 24000 emails from my customers from my website listed above that has been up about 10 years. These are people who have requested automatic rate quotes from our db. About 1/3 of them we had email correspondence with . This are years 2012/13. Now I am into internet marketing and would like to have some good advice about mailing to this list without hurting my present web traffic Thanks Walter Menuet
Media employed. The medium/media used to deliver a message can have a significant impact on responses. It is difficult to truly personalize a DRTV or radio message. One can even attempt to send a personalized message via email or text message, but a high quality direct mail envelope and letter will typically have a better chance of generated a response in this scenario.
Really impressive link building guide that helps me to improve the current link building process of my own website. I will follow your steps and guides for my projects. thanks for this useful resource.
With contact groups, you can easily organize your contacts making it easier to email a specific set of people. For example, if you created a contact group called “Soccer club,” you could just send a message to that group, rather than sending out an email to 50 different people. Never leave somebody off an email again. To create a contact group: Click Gmail at the top-left corner of your Gmail page, then choose Contacts. Select contacts that you want to add to a group, click the Groups button, then create new. Enter the name of the group. Click OK.
when you upload contact csv from your free email account for requests to add as friend to facebook profile, then the people who respond see your profile, find relevant info then add you – are good prospects.
Last month the root domain was our third-most-popular page on the blog, and it is consistently among the top five month-after-month. Here’s our report from Google Analytics, with the root domain represented by a backslash (/). Does this report look familiar to you?
– Decide how often you will send your updates (daily, weekly or monthly) and stick to your schedule. Consistency is beneficial to both parts. Your subscribers will know when to expect the next email from you. And you will be building your positive reputation with ISPs by sending your campaigns at a regular basis.
Instead of this, you can use Atomic Email Hunter and get lifetime access to free email lists for marketing. You just launch the software whenever you need, specify the search criteria, and click the start button. The program will gather thousands of available email addresses for you in minimal time. Your desktop email grabber will be at your disposal absolutely free and at any time you want.
For example, in 1872, one of the pioneers of direct marketing, Aaron Montgomery, produced the first mail-order catalog for his business, in which he bought products directly from the source, and then resold them through a catalogue he sent directly to customers. Without a middlemen, i.e the general store, Ward was able to resell products at drastically lower prices.
If someone actually had a good email list, they’d keep it to themselves because they don’t want to see the value of those email addresses diminished by letting other people get their hands on it. Think about it — would you sell or share the email addresses of those who have voluntarily opted in to receive email from you? I didn’t think so.