If you attend conferences and events, it is a golden opportunity to meet your potential subscribers face to face. If they have met you and have become familiar with your brand, they are loyal-customer-material. This is where you ask them for their email address so you can keep them posted on your latest ideas, best prices, newest products and so forth.
Build your list with our list-builder tool, or buy one of our pre-built contact lists of managers and stakeholders in several industries. Market to your target audience, whether it’s doctors or CFOs. We have more than 100 lists to choose from!
Moreover, permission is only half the battle when it comes to email marketing. Relevance is, in my opinion, just as much a factor in email marketing success, because if you’re not relevant to the recipient, who cares about permission?
If you’re using email marketing software now or plan to in the future, you’ll find that reputable companies will insist that you use opt-in email lists. You might be saying, “I’ll just use a non-reputable email marketing vendor.” Alas, ESPs on shared IP addresses that don’t require customers to use opt-in email lists typically suffer poor deliverability. Why? One customer’s ill-gotten email address list can poison the deliverability of the other customers on that shared IP address. You’re going to want to hitch your wagon to the light side of the email marketing force if you want your emails to actually get into inboxes.
If ebooks aren’t your jam, create tools instead. I don’t recommend a one-or-the-other approach, necessarily, but if you have more dev talent than writing talent, this may be a more attractive option for you. For example, we created Marketing Grader (formerly Website Grader, HubSpot’s first tool) — which is free to use, but prompts you to input an email address. We also took a similar approach to a more recent tool, the Blog Topic Generator.
Whether you are a small, medium, or enterprise sized business, InfoDataPlace are there to help you at every step using scientific techniques and focused marketing data making your readers readily available.
HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
Start by creating a sign up form and adding the form to your website. Try offering an incentive in exchange for an email address, like a free course, ebook or discount. Then, write engaging content that readers will find valuable.
Direct marketing began in the 19th century with Montgomery Ward’s mail-order catalogues (See also Catalog Marketing). Direct mail campaigns expanded greatly after the creation of bulk mail rates in 1928. More recently, the development of e-mail has further increased the reach and scope of direct marketing.
Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable.
I don’t think that this name brand outlet meant to be marketing outlaws, but they were. For years, they were being illegal in their practices, and they very well could have ended up with a lawsuit (or worse). The good news in all of this is that they have since remedied the errors of their ways and added an unsubscribe option to their emails (but even so, it wasn’t a one-click dream).
Slideshare is a great way to tap into a new group of targeted readers and because the traffic you get will be highly targeted and already value what you have to say, they will be more likely to opt-in to download your content upgrade.
Other media, such as magazines, newspapers, radio, social media, search engine marketing and e-mail can be used to elicit the response. A survey of large corporations found e-mail to be one of the most effective forms of direct response.
The way to get ideas for what to give away is by speaking with your existing customers. If you have a support team or happen to be doing support yourself, you already know what questions customers ask and what their biggest challenges are.
No matter what purpose you are purchasing this email list for, you will find multiple vendors in the market to offer you this business database. But the truth is said, most of them will lack the guarantee of providing authentic and accurate business contact data.
One day I saw a representative of this company offering 5,000 email addresses for free (he’s on LinkedIn), so I figured, “OK, let’s get a peek behind the curtain here, just to see what kind of email addresses they have.”
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
– Create a “How to” video. Download a screen recording tool and show your audience how to accomplish a task they need to deal with. Once you record it, you can make a private YouTube video or upload it on any other video site. Then, create a protected page on WordPress and you’re good to use it as your lead magnet!
If you’re new to list building and email marketing, look around and see which services will allow you to do these important activities: segmenting subscribers, tracking email marketing metrics, broadcasting emails, customizing email messages, and building automated funnels.
Tap into your existing customer base to grow your email list and offer special deals exclusively in your email newsletters. Ask customers to sign up each time they purchase something and offer incentives if they spread the word.
Business-to-business lists will run even higher, usually starting at $250 CPM and running as high as $1,000 CPM for a very well targeted list. And yes, $1,000 CPM means that you’re paying a DOLLAR for each email address, and remember, that’s for a ONE-TIME use.
Really good article. When you start out it’s definitely tempting to buy an email list, but I’m glad that I didn’t do it with my business. I hate when I receive an unsolicited email from a company that I’m not familiar with. I imagine that most people probably feel the same way.
You’re definitely onto something with the content upgrade idea. It’s almost like to get the most leverage from every single post now (and therefore get ahead of your competitors), it’s no use just having a generic sign up form at the bottom of each amazing post anymore.
We know, most Bulk Email Verification services charges are very high and you can’t afford to pay to clean this amount of emails, but there are some of them who offer very cheap rates and very accurate and fast service. One of them is RemoveBounce
A day doesn’t pass where some defrauded marketer calls, and shares a story about how they just flushed $499 down the toilet. A recent call-in shared a story of how he bought 85,000 golf email addresses for just $699. He figured he couldn’t lose even if 50% of the list was bad; sounds logical. He excitedly email tested a small 5,000 name sample, and quickly learned that more than 45% of the email addresses were undeliverable. No problem – as he expected – BUT then he was faced with a new development … his email transmission company locked his account … punishment per se for using a bad list. Most unsuspected marketers are not aware of this latter point; it’s a waste of time and money to buy a huge number of email addresses if there’s not an email transmission company that is willing to transmit the email list.
Adding fuel to the fire is the fact that there were MANY email addresses in the list that started with admin@, advertise@, customerservice@, and webmaster@. These “role-based” email addresses may be valid, but they are certainly not opted in. In fact, there were 284 email addresses that started with “info@,” which is a clear giveaway that this is not an opt-in list.
“It could be, and it is good practice to avoid being either the seller/lessor or buyer/lessee of email lists. Either the buyer or seller of an email list can be liable for a CAN SPAM violation if he, she, or it transmits emails to those addresses and he, she, or it knew or should have known by implication that:
It’s one thing to say “make sure” of these things before you email the list, but the only reliable way to make sure of them is… to email the list and see what happens. Not a risk that a responsible business owner would take.
In my experience, there are two types of software. Software that makes things complicated and software that makes things easy. Drip makes things easy. Especially if you want to automate your email marketing.
Absolutely, you could go through the whitelisting process with AOL, Gmail, MSN/Hotmail, Yahoo, Comcast, etc., but it won’t matter if your email generates an inordinate number of bounces and spam complaints. And once the complaints start to roll in (and trust me, they will), your whitelist status will be terminated.
When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.