In the midst of your “junk” mail, one particular piece catches your eye, one advertising a techno gadget you’ve had your eye on for a while. And there’s a sale on it—all you have to do is enter the following code on the website…
The denouncement of pop-ups has become an availability cascade; people love to point out why they “won’t work” despite the fact that the data shows most people aren’t really (all that) averse to pop-ups.
Fortunately, there are options for popups, as the strategy covers a wide variety of different implementations. I’m throwing all these under the umbrella of “popup.” Let me know in the comments if I’ve missed any favorites you’ve used or seen.
Regrettably, the world of email marketing lists can be a very confusing place. On the one side, you have the legitimate, super-pristine — but usually somewhat expensive — opt-in email list brokers. And the key word here is “legitimate,” for these brokers offer genuine opt-in email addresses.
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
Finally, direct marketing is easy to optimize. Again, expanding on the above example, let’s say I carve out not just one sample size of 50, but two. I can send one offer to one group, and a variation of that same offer to the other and see which one produces better results. This is called split testing or A / B testing, and it’s extremely valuable, as it allows you to compare two approaches in a statistically significant way to choose the more optimal approach to introduce to the whole.
If you insist on using social proof, I highly recommend you to use more quirky numbers. It is more powerful saying ‘Join 4,693 other ecommerce fans. Get your tips now.’ It seems like the number is the exact number of subscribers and will seem more accurate.
You may also notice that Chen takes a different approach to social proof. He does not advertise the number of subscribers to his list but rather mentions recommendations from Wired magazine and 500 Startups.
Your email list is your best friend when you work with email marketing. The ideal email list contains plenty of relevant subscribers, who have all willingly given you their email address because you have promised them valuable content in return.
Add hyperlinked “end cards” to your YouTube videos that encourage people to subscribe to your channel via their email address. You can see an example of this below, to the bottom right of the video screen. You can also include links to relevant landing pages in your videos’ text captions below your published video.
Social psychologist Howard Leventhal conducted a study on urgency by testing how people responded to packets of information about tetanus. His goal was to see how he could convince more people to get vaccinated.

Certain things go better together. Wine and cheese. Beer and tacos. And you can definitely throw direct marketing and digital marketing into that mix. If your marketing campaign is stuck, consider adding some digital spice to the concoction. You can do this in a number of proven ways and through myriad channels: social media, email and even offline campaigns with digital components, such as PURLs and video cards.
There are hundreds, if not thousands of keywords relevant to direct marketing, so instead of defining them all here, we’ve made a list of around 200 you should be aware of, which you can cross check here for the full definition.
Most legitimate list suppliers or list brokers provide customized, personalized and comprehensive marketing lists. Take our school marketing lists as an example, you can get not just the email address, but the name, position, mailing address, fax, phone number and more info about the person and the organization.
So, building up lists of emails is a task you must put some effort behind in order to kick your email marketing efforts into gear. The problem is nobody really wants more email, particularly spam from unknown sources. When I talk about buying email lists, I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact.
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
Español: hacer una lista de correos en Gmail, Italiano: Creare una Mailing List in Gmail, Русский: сделать список рассылки в Gmail, Português: Criar uma Lista no Gmail, Deutsch: Eine Verteilerliste in Gmail erstellen, Français: créer une liste d’envoi dans Gmail, Bahasa Indonesia: Membuat Milis di Gmail, ไทย: สร้าง Mailing List ใน Gmail, 中文: 在Gmail中创建邮件列表, 日本語: Gmailのメーリングリストをつくる, 한국어: 지메일(Gmail) 메일링 리스트 만들기, Tiếng Việt: Tạo một danh sách thư tín trong Gmail, العربية: إنشاء قائمة مراسلة بريدية في إيميل الجيميل, Nederlands: Een mailinglijst maken in Gmail, हिन्दी: जीमेल पर मेलिंग लिस्ट (Mailing List) तैयार करें
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There’s a few ways that vendors build these non opt-in email lists.
Some folks know it’s good to be “not bad,” but they might not be aware of the benefits (beyond a clean conscience) that comes with it. If email compliance is a rainbow, then the resulting good is the pot of gold at the end.
Brian… great post… again! I’ve had a look at sumome – looks like a winner – and free??!! Nice. Can you use it with any autoresponder? The one I have access to, SendReach is not on the list. Can you add html code to this?
Sign up for a direct marketing course to better understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, be benefit not feature centric, create multi-touch points, test and tweak campaigns.
826 National is the largest nonprofit youth writing network in the country. 826 encourages under-resourced students to ignite their creativity, explore identity, advocate for themselves and their community, and achieve academic and professional success – all through the transformative power of writing.
Webinars, ebooks, templates, etc. — these are all good long-form, premium content assets that people may find valuable enough to give over their email address. The more gated assets you have to put behind landing pages, the better — a wider variety of content will make it easier for you to attract a wider swath of people.
That is very effective, as it has increased their sign up eleven times! ELEVEN. And as mentioned before, the subscribers you collect when they are in the process of buying are more relevant than any other leads.
Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.)
If you want to how to create quality backlinks to rank your site and boost your business, leave a name and email in the fields on the right side, and click button called “Yes, I want quality backlinks.” I’ll then send you my free eGuide on how you can the exact same thing that me and my clients are doing to promote our businesses.