3. The information captured provides all the legal governance – i.e. they are opting in to direct communications channels – you offer this as part of the terms and conditions of sign up / contest entry
Additionally, sending unsolicited emails is against the CAN-SPAM act. According to the CAN-SPAM Act, a U.S. law that regulates commercial emails, you cannot sell or transfer email addresses, even in the form of a mailing list. Sending emails to people who didn’t ask for them is spam, and will make the readers will lose trust in your company.
The DMA, first established in 1917, is a trade organization that provides research, education and support for developing direct marketing. Its membership includes more than half of the Fortune 100 companies, as well as non-profit organizations. The DMA estimates that every dollar spent on direct marketing yields a return on investment of $11.73—compared with an estimated $5.23 for indirect advertising such as newspaper or magazine ads.
Attaching something valuable to your email signup form is a surefire way to pique interest. Basically, give something away for free, for the price of an email address (which we all know is worth way more than free to the site that gets it). Here are a few suggestions.
With all that said, your signup form should be put at the place where it’s clearly visible, give a solid reason to subscribe, promise an irresistible offer that can take right away, and reassure them with the privacy statement.
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
Segment your market (optional) – Ideally, break your market into tiny segments, large enough to collect statistically significant data, while small enough to balance your investment risks. Try testing two or more offer variations to see which one performs better on a small scale.
While this is a relatively simple example, it still exemplifies the standard split-test for a majority of early stage startups. Sending out a test with four different variants to 1/8 of your subscribers doesn’t make much sense if you only have 300 people on your list!
You’re definitely onto something with the content upgrade idea. It’s almost like to get the most leverage from every single post now (and therefore get ahead of your competitors), it’s no use just having a generic sign up form at the bottom of each amazing post anymore.
Thus, determining which channel to use is a very personal choice, however, it’s important to note that marketing channels are not mutually exclusive; you can promote through multiple channels at the same time.
In sum, choosing the best of all the above parameters may yield up to 58 times more response, as compared to choosing the worst of the above parameters. Addressing these helps assuage the concerns of the marketers.
Did you know that there are organizations dedicated to combating email spam? Thank goodness, right? They set up a little thing called a honeypot, which is a planted email address that, when harvested and emailed, identifies the sender as a spammer. Similarly, things called spam traps can be created to identify spammy activity; they are set up when an email address yields a hard bounce because it is old or no longer valid, but still receives consistent traffic. Fishy, eh? As a result, the email address turns into a spam trap that stops returning the hard bounce notice, and instead accepts the message and reports the sender as a spammer.
I agree never to purchase an email list if you do it is no longer opt-in. However email rentals have worked for me. I have found that testing is key as well as repetition. I think people expect sometimes to send on email to a rented list and have more hits than a direct mail campaign..that just isn’t realistic.
Go into a conversation with the contact you desire to remove from the group, or the person’s G+ profile. Hover over the profile picture/name, and a drop-down menu of the group(s) the person is in should come up. Un-select the box of the group from which you wish to remove the contact.
ISPs or email providers always look at what a subscriber is doing with his or her inbox, such as opening an email, clicking a link, reporting a message as spam, etc. If the engagement is good, this tells the ISP or email provider to route future emails to their inbox instead of the spam folder. As a result, the more a subscriber is engaged, the more frequently ISPs will route mail to the inbox.
Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on multiple pages of your website. Some key places to consider include your website’s homepage, your ‘About Us’ page, and your ‘Contact Us’ page.
According to recent research examining brain activation, few things light us up quite like seeing our names in print or on the screen. Our names are intrinsically tied to our self-perception and make up a massive part of our identity.
One day I saw a representative of this company offering 5,000 email addresses for free (he’s on LinkedIn), so I figured, “OK, let’s get a peek behind the curtain here, just to see what kind of email addresses they have.”
Acting on feedback from a campaign is essential for effective direct marketing. Poor direct marketing only wastes resources on a low rate of return and annoys prospective customers. In fact, an overabundance of blanket marketing has resulted in laws that make all direct marketing more difficult. For example, laws require direct marketing communications to include an opt-out option, and entirely prohibit certain methods or times of contact. Besides such legal actions, private industry has also responded to customer annoyance with spam by providing e-mail filters that block such marketing. Therefore, wise direct marketers must be careful to avoid frustrating prospective customers, and work to target them with relevant and useful messages and promotions that will be received not as “spam,” but as good business information.
If you ship products, it’s a perfect opportunity to expand your email list at no cost! Include an inbox request on a card inside every package you ship. Be sure to tout your “email only” offers and direct recipients to your website’s opt-in form. After they join, redirect them to a page where they’ll receive their first promotional offer.
One disadvantage of buying mailing lists is you can’t check the validity of the email address before purchasing. You cannot even be sure that the owners of these contact emails fall into your potential audience.
Promote content on your Facebook Timeline that your followers can sign up to access. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks.
Andrew Chen was one of leaders in implementing the homepage-as-signup-form. His main page has an additional little trick. When you first land on there, the email form is highlighted automatically, and you can start typing your email address without needing to even click.
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products.
Create a welcome series of automated emails specifically designed for new subscribers. This is a great place to answer common questions, deliver free and valuable education, and make subscribers fall in love with your company and emails.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
With DirectMail.com’s proprietary market intelligence and extensive mailing list development products, you get the data segmentation and modeling information you need to precisely target your outreach and fuel customert acquisition, retention, and loyalty/win-back.
Used and tried, never again. Best way is with your own contacts not from a paid for database in my opinion. Most people now see as spam and delete with opening therefore a huge waste of money and resources.
IF there’s a guarantee, be sure to have the email list supplier clarify. Does the undeliverable guarantee mean they will simply send you more bad email addresses to compensate for the undeliverables … or does the guarantee include a “money” refund? IF you find a “money” refund guarantee, then let me say congratulations because I’ve never seen one … not a single one … of the low cost email list sellers provide a “money back” guarantee. It’s always … we’ll send you more bad email addresses.
I don’t think that this name brand outlet meant to be marketing outlaws, but they were. For years, they were being illegal in their practices, and they very well could have ended up with a lawsuit (or worse). The good news in all of this is that they have since remedied the errors of their ways and added an unsubscribe option to their emails (but even so, it wasn’t a one-click dream).
Wait a second. Most people who visit my site do not care about these links. They are here to learn about business. So we changed it to specific content pages that I know people who read my site would be interest in.
Additionally, direct marketing offers you a lot of control. Expanding on the above example, let’s say that before I emailed 1000 people, I instead emailed just a small sample size of 50 to 100 people and measured the response.