If you have 20 employees who all send out ten emails a day, that’s 200 emails everyday times the total number of working days in a month. That’s thousands of emails you’re sending out! With a 1.5% conversion rate, it’ll result in loads of relevant emails each month – and you haven’t paid a penny! And I promise you that you can do this in less than five minutes if you just follow this quick guide to changing your email signature. nd out anyway.
If I sign up for an email newsletter to ABC Company because I love their widgets, I’m going to be more than a little confused when ABC Company starts to send me emails about the dongle manufacturer they just acquired.
Acting on feedback from a campaign is essential for effective direct marketing. Poor direct marketing only wastes resources on a low rate of return and annoys prospective customers. In fact, an overabundance of blanket marketing has resulted in laws that make all direct marketing more difficult. For example, laws require direct marketing communications to include an opt-out option, and entirely prohibit certain methods or times of contact. Besides such legal actions, private industry has also responded to customer annoyance with spam by providing e-mail filters that block such marketing. Therefore, wise direct marketers must be careful to avoid frustrating prospective customers, and work to target them with relevant and useful messages and promotions that will be received not as “spam,” but as good business information.
There are corporate companies in their thousands selling out peoples details every now and then. If buying these details had no way in the society, would there still be the business of selling emails? The answer is no.
If a customer or prospect visits your website, they’re already at least somewhat interested. Don’t miss the opportunity to add them to your email list. Include email registration forms on every main page of your site, as well as on the pages for popular products and services.
Social media participation can allow you to reach new audiences and make new connections. Stay abreast of trending topics that are of interest to your customers and prospects. Use social media to encourage people to visit one of the channels where they can sign up for your email list.
Do keep in mind that nothing in life (unfortunately) is ever free. So when I tell you, you can do all of these things without spending any money, it does, however, mean you are going to invest a certain amount of your own time implementing these tips.
Segmentation is what makes customers feel like you care about them—not about their money (which in turn makes them like you and want to spend their money with you!). In fact, according to MarketingSherpa, click-through rates on segmented emails can be as much as double the rate for unsegmented emails.
One of the driving forces behind every successful business is building a targeted and responsive list. We make it easy for you to build your list by mailing up to 20,000 members in as little as every 2 days.
Subject Lines Chapter 4 offered best practices to utilize in your subject lines as well as some engagement killers to avoid, but open-rates can always be maximized by sending out variations to small segments of your list to see which one resonates the most.
Direct marketing is a very effective and powerful way to share information about a product or service. It offers companies a way to reach a large number of potential customers in a short amount of time. Direct marketing is a broad approach that is not directly targeted to specific individuals or only customers of a business. It is meant to reach mass numbers of people and attract those people who have an interest in the product or service.
Another company that offers a great incentive is Zalando. They have made it absolutely crystal clear what the customer gains from signing up to the newsletter – and by including a discount they make it hard to resist! Everyone likes a great offer, hey?
Select your target market – Who are you going to be marketing to? Try to get as specific and relevant as possible, only broadening your reach when you feel you need more people to reach out to. The more targeted your audience, the more targeted you can make your approach. Remember, however, that while adding data to flush out your target market is good, you need a way to actually collect this data and your audience.
After comparing key metrics like open rates and unsubscribes, you’ll be able to have an idea of which email performed better. Once you do, you can email the second 1⁄2 of your list with the “winning” email.
This more intimate medium of communication lends itself to more honest decisions; that’s an important reason why people will always be “warmer” to being sold on their interests via email, and just another reason why email will always beat social media marketing.
And let me tell you, mixed in with those email addresses were a huge number of foreign email addresses. I’m no geography major, but I don’t think Russia is in any part of the southeastern United States.
‘Commercial content’ advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose. Therefore, your blog or newsletter—if transmitted—is probably commercial content and subject to opt-out and disclosure requirements. The safest practice when using your blog to corral email addresses is the use of ‘opt in’ provisions, briefly discussed above.”
The Internet and New Media (e.g. mobile phones or PDA’s) are perfect for direct marketing. Consumers have never had so many sources of supply, and suppliers have never had access to so many markets. There is even room for niche marketers – for example Scottish salmon could ordered online, packed and chilled, and sent to customers in any part of the world by courier.
Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.
Hi Yi. Thanks for your comment. Bounce rate is most definitely a key indicator of the health of your list. Your hard bounce rate should be no greater than 5% – that’s the industry standard. Using a purchased or rented email lists is not permitted by reputable ESPs.
If a subscriber isn’t engaged with your emails, ISPs will route those emails to the spam folder. And if that happens to a lot of your subscribers, it can hurt your sending reputation in the long run. Not only does this impact subscribers who aren’t interested in your emails, but it could make it impossible for those who do want to receive emails from you to even see them in the first place.
Day of the Week As with hour of the day, it’s hard to come by best practices for timing in this regard. For some lists, weekends will be amazing, and for others they will be so dead you could swear you just saw a tumbleweed roll by. The answer again here is to test it and see which day(s) work for you.
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
– Decide how often you will send your updates (daily, weekly or monthly) and stick to your schedule. Consistency is beneficial to both parts. Your subscribers will know when to expect the next email from you. And you will be building your positive reputation with ISPs by sending your campaigns at a regular basis.
ONE SECRET TO EMAIL SUCCESS: The myth is that you need tens of thousands of email addresses for email success. Truth of the matter is that you need quality email addresses … not quantity. FACT: 5,000 carefully targeted quality email addresses will generate more responses that 100,000 low quality email addresses.
So as a marketer, you have to take the call. Do you want to roll out campaigns standing on a weak foundation or increase your market response using database which already has a record of delivering maximum campaign success to the global marketers? The decision is yours. All the best!
In the alternative, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has opted out of such information-sharing.
One common method is something you’ve likely come across. Think about those flashing banner ads you see across the web. They say things like “Congratulations, you’ve won a free iPad”. Or “You’re our 1 millionth visitor, click to claim your prize!”
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
3) Coupons. Give people something of value towards a purchase or free trial and watch them line to get on your list. You can use tools like CellFire to automate and deliver your coupons to mobile devices.
Now, take it the next step further. What happens when that person starts to get bombarded with promotional email that is simply not wanted? Either he will tune out any message that is from someone he doesn’t know, or he will simply abandon the email address and start a new email account elsewhere.