– Articles. If a reader is interested in your content, they’re more likely to want to read more. Thus, you can put a subscription form in the middle or at the end of the article and give them the ability to subscribe to receive more content from you.
There’s a general assumption that the advent of digital means direct marketing is no longer useful. This isn’t true. In fact, technological advancements in online and data spaces make direct marketing that much more effective and valuable. For good or bad, data is widely available today. Take advantage of this and stretch your reach and with direct marketing.
In October 2013, the Federal Telephone Consumers Protection Act made it illegal to contact an individual via cell phone without prior express written consent for all telephone calls using an automatic telephone dialing system or a prerecorded voice to deliver a telemarketing message to wireless numbers and residential lines. An existing business relationship does not provide an exception to this requirement.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
So, the next time a vendor offers you 10 million emails for $500, think very hard about whether you’re really willing to flush five hundred bucks down the toilet. Because that is precisely what you’ll be doing…
There are hundreds, if not thousands of keywords relevant to direct marketing, so instead of defining them all here, we’ve made a list of around 200 you should be aware of, which you can cross check here for the full definition.
Unfortunately, there are individuals off in who-knows-where selling worthless databases containing hundreds of thousands of outdated contacts for next to nothing. Not only is this shady and immoral, but it is creating a blanketing negative stereotype of the data industry.
Thanks Rob. Single opt-in is definitely something to consider. I’m personally a fan of double optin because (as you said) you get less bad emails. But it’s a decision that depends on the person and business 🙂
Unless your company is in the middle of some M&A action, you’re not going to come across high quality email lists you can purchase. If it’s for sale, it means that the email addresses on it have already been ripped to shreds by all the other people who have purchased that list and emailed the people on it. Any email addresses that once had value have since been spammed to the ends of the earth.
Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Companies with smaller advertising budgets typically use this type of marketing since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
Forms of direct response marketing on television include standard short form television commercials, infomercials and home shopping networks. Short-form direct-response commercials have time lengths ranging from 30 seconds to 2 minutes. Long form infomercials are typically 30 minutes long. An offshoot of the infomercial is the home shopping industry. In this medium, items can potentially be offered with reduced overhead.
In 1872, Ward produced the first mail-order catalog for his Montgomery Ward mail order business. By buying goods and then reselling them directly to customers, Ward was consequently removing the middlemen at the general store and, to the benefit of the customer, drastically lowering the prices. The Direct Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was first established in 1917. Third class bulk mail postage rates were established in 1928.
I love the fact that my mass emails can be highly personalized and still look like regular emails, vs. emails from Constant Contact etc. I can also go into the HTML code and tweak things if they are not right. We use Amazon Web Service SES which is very affordable. A great product for those who have reasonable computer skills to set everything up.
I’ll be looking to update this confirmation page in the near future, there’s potential to use encourage subscribers to follow you via social media. I’ve seen some great examples recently incorporating Google+ widgets etc.
Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
For the readers who do click through on your byline, seeing something like “Welcome [Guest Blog’s Name] Readers!” is surprising in a good way. This headline is personal and attention getting, and now that you’ve captured their attention, they’ll likely read on to see what your site is about.
Just an Idea as a facebook/social friends request is slightly different than a push to read my spam email and less intrusive. the prospect has the choice and through this decision you can pretty much ascertain they are looking for what you are offering or interested in the targeted keywords your profile centres around- when you are friends start a conversation and follow up.
Email Data Group is considered as the best email marketing database provider in the global market. We have been in the industry for over a decade and today we have a loyal clientele. We have created a niche for our self and that is why we are the most sough after company. For businesses and companies who are looking to expand their business and grow their market presence we are a good source to them.
At first, this may sound like a quick fix. But, buying email lists is not an effective way to grow your email list. As a business, you want engaged readers that will find your emails valuable. The people on the for-sale lists did not agree to receive your emails, so the email addresses are not quality.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, the operator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.
Slideshare is a great way to tap into a new group of targeted readers and because the traffic you get will be highly targeted and already value what you have to say, they will be more likely to opt-in to download your content upgrade.
Regrettably, the world of email marketing lists can be a very confusing place. On the one side, you have the legitimate, super-pristine — but usually somewhat expensive — opt-in email list brokers. And the key word here is “legitimate,” for these brokers offer genuine opt-in email addresses.
Do keep in mind that nothing in life (unfortunately) is ever free. So when I tell you, you can do all of these things without spending any money, it does, however, mean you are going to invest a certain amount of your own time implementing these tips.