Perhaps you’re a new company and don’t have a customer base. Maybe you have a service you’re sure that people will love… if only they heard about you. Whatever the reason, buying an email list seems like an easy, low cost way to grow your business. But, there are some serious consequences to purchasing. And there are real benefits to using an opt-in list!
Now that you’ve established the important topic on your site that this hub page will address, showcased your best pieces of content on that same topic, and piqued your readers’ interest, it’s time to leverage the opportunity to build your email list.
If your goal is to own and market to a legitimate opt-in email list (that is, the kind of email list that has a shot at garnering response), then buying an email list is not for you. The reason for that is simple…you really can’t “buy” someone’s permission. They have to give it to you.
Faster Campaigns – Digital campaigns from start to finish generally take less time. For example, it’s very possible to launch a digital campaign in a matter of a few hours, which would be nearly impossible to do for a mail campaign.
To make the most of an otherwise unfortunate situation, you should offer to get back in touch when the product is back and add a checkbox enabling them to opt in for great offers and discounts once a month (or whatever frequency you send out newsletters)
Those people don’t know who you are; either they don’t know anything about your products or services. At best they will delete your email, at worse they will hit “Report Spam” button on it. A certain amount of spam complaints and… voila, your account with an ESP is shut down.
Telemarketing executives must possess at least a bachelor’s degree in marketing, business administration, or a related field, and demonstrate strong communication and management skills. Prior experience must demonstrate management success, and may include telemarketing, customer service/retention, or advertising.
The fact is, email clients like Gmail, Yahoo and Hotmail don’t consider purchased lists or lists given to you by a third party to be opt-in, at all. They call it unsolicited bulk/commercial email. If the people you’re emailing did not directly sign up with you (and only you!) then it’s considered unsolicited.
Find homeowners nationwide based on geographic and demographic characteristics. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
And sure, when you compare a nickel for a thousand emails to, say, a hundred bucks for a thousand emails (which is TWO THOUSAND TIMES the cost), it’s easy to further calculate that even if the response rate is only 1/2000th as good, you’re still coming out ahead.
Ryan Hoover has a neat trick for gaining more email signups with this link. He replies to each and every mention on Twitter, often starting a conversation with folks who have shared his content. As part of this conversation, he’ll drop in an offer to sign up for his email list, sending over the direct link to do so.
I created the page above using LeadPages*; it’s a paid tool (starts from $37/month) that makes landing pages super quick to create. It hosts them for you, integrates well with WordPress and you get access to the HTML code to use outside of WordPress.
This is also common. Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is this: give away content.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.
There might be a signup in a popover, a signup at the top of a blog post, another one at the bottom. Basically, the design assumes that people will view the site differently and that in order to maximize the chances that a potential subscriber sees a signup form you’d best put sign up forms everywhere.
These rentals can be pricey, though. For consumer email lists, prices run about $100 to $150 CPM (that’s “cost per mille,” which is fancy-talk for “cost per thousand”). So, that’s 10 to 15 cents apiece for a one-time rental of the email address. And if you have very specific “selects,” then the price can go up quickly.
I’ve seen one vendor who claims to have 300 million fully opted-in email addresses available (segmentable by just about every category you can think of), and their price to buy this data is only $400 for 1 million email addresses – and only $1,000 for 15 million!
Email lists sold on the Internet are never validated and are full of dead and undeliverable email addresses. Plus, those lists are used by many marketers and the email addresses’ owners are already fed up with emails from other email marketers, and I have a great doubt that they will open and read your message since they receive hundreds of emails every day. Email addresses harvested from websites belong to people who did not hear about you and will hardly want to receive your emails. As a return, you will receive a lot of complaints from people for sending them unsolicited emails, and ban of your email account.
Bottom-line, quality “opt-in” email addresses … with strong guarantees … cost a lot of money, usually 20+ cents per name. Very expensive but if you’ve a strong offer and a well priced product, then a quality email list will generate a positive ROI.
Excellent post as always Brian. You mentioned a downloadable eBook, How to Get 25,000 Visitors Per Month after subscribing. I may have lost that email. Would it be possible for you to post the download link here please? I’d love to have a read of that e-book. Thanks in advance.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in — promising to remove all contacts who don’t respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
What about sending marketing messages to people who have only subscribed to your blog or vice-versa? If someone subscribes to a company blog, is it legal for the company to then use that provided email to send marketing information? Or should the email only be used for the intended use for which it was provided?
Don’t feel like you have to do everything on this guide. If you already have an email service provider and are happy with it, you can skip over chapter 1. Invest your time on other things that will generate value for your business. If your email service provider becomes an obstacle, you can revisit this later on.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
The most important thing is that site where are to place your opt-in page is of high quality content on order to get the most targeted market as possible. This will surely get you a list of highly potential customers that are most likely to sign up to your opt-in page. Getting the most out of your arsenals in SEO will surely get your content on the highest page ranks as well where more potential clients are easier to bait.
If you purchase a list, you have no way of confirming how often those email addresses have been emailed, whether the email addresses on that list have been scrubbed for hard bounces to prevent identifying you as a spammer, or from where those email addresses originated. Are you really willing to risk not only your email deliverability, but also the reputation of your IP address and your company? Even if you find the light after purchasing or renting email lists and decide to only email those who have opted in with your company, it will take you months (or maybe years) to get your Sender Score up and rebuild the reputation of your IP.
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products.
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
Day of the Week As with hour of the day, it’s hard to come by best practices for timing in this regard. For some lists, weekends will be amazing, and for others they will be so dead you could swear you just saw a tumbleweed roll by. The answer again here is to test it and see which day(s) work for you.
The DMA, first established in 1917, is a trade organization that provides research, education and support for developing direct marketing. Its membership includes more than half of the Fortune 100 companies, as well as non-profit organizations. The DMA estimates that every dollar spent on direct marketing yields a return on investment of $11.73—compared with an estimated $5.23 for indirect advertising such as newspaper or magazine ads.
Content upgrades will be your most powerful tool to get email subscribers. Also known as lead magnets, these are premium pieces of content you can freely offer to website visitors in exchange for their email addresses. You can use a single content upgrade to grow your list by thousands.
We have clients across countries like, USA, UK, Europe, Canada, Australia, etc., understand their business needs and customize the databases accordingly. We focus on providing the most effective business lists to our clients and keep them happy with our service. Our team of data analysts work hard compiling the data from trusted sources like, technology exhibitions, trade shows, seminars, etc. verify and update it before adding it in our databases. Furthermore, our databases includes contact details like,
Wow – amazingly in depth post on list building! I am having a real focus on this (just installed my lead magnet which is doing well) but there is a tonne of things I still need to focus on. Thanks for the tips.
If you have 20 employees who all send out ten emails a day, that’s 200 emails everyday times the total number of working days in a month. That’s thousands of emails you’re sending out! With a 1.5% conversion rate, it’ll result in loads of relevant emails each month – and you haven’t paid a penny! And I promise you that you can do this in less than five minutes if you just follow this quick guide to changing your email signature. nd out anyway.
HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
Really impressive link building guide that helps me to improve the current link building process of my own website. I will follow your steps and guides for my projects. thanks for this useful resource.
The problem with buying such a list, though, is that the quality is most likely nothing short of horrible. A good percentage of the email addresses are likely to be stale and undeliverable. Moreover, it’s highly probable that the list was compiled without permission from the people actually on the list.
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
If you were to click on that banner, you’d wade through survey questions where they ask about age, income and collect other info relevant to placing you into categories that they can then offer as “targeted” options for marketers. They also collect your email address.
You may also notice that Chen takes a different approach to social proof. He does not advertise the number of subscribers to his list but rather mentions recommendations from Wired magazine and 500 Startups.
You’ve heard how great companies like Buffer have benefited from guest posting (especially in the early days), but what many entrepreneurs and marketers don’t realize is readers are suffering from byline blindness—the result of an over- saturation of guest bloggers.
Brian, there’s one tip you forgot to add that you CONSISTENTLY nail: author engagement. For proof, I dare all readers to scroll down the comments section and see how many comments get a Brian Dean reply. Hint: all of them. Including this one, I bet.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2, then implement it; come back later for the next steps.
Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to “whatever you think could interest us”. In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.
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Both the AWeber blog and the Help Scout blog run pop-ups, and we’ve never had someone complain that it was intrusive or annoying. As a matter of fact, a large portion of Help Scout’s newsletter subscriptions are generated by that pop-up!
To get some insight into the legal issues of buying or renting lists, we consulted with R. Daniel Faust, an attorney at House, Reynolds, and Faust LLP in Indianapolis and posed the question to him. On the subject of whether it’s illegal to buy/rent lists, Faust states:
Simply select the type of mailing list you wish to purchase. We offer four types of mailing lists: Business Lists, Consumer Lists, New Movers Lists, and New Homeowners Lists. You will be asked to select your campaign type, geographic selects, and demographic selects. Upon retrieving counts you may add, change, or delete your selects. Once you are satisfied with your list criteria, press ‘Get Counts’ and wait to review the available quantity of your list and pricing. At this point you may still edit your list criteria by clicking ‘Back.’ Once you are satisfied with your list counts, purchase the list. Within a few minutes you’ll be able to download your mailing list online from within ‘My Account.’
Discussion lists often require every message to be approved by a moderator before being sent to the rest of the subscribers (moderated lists), although higher-traffic lists typically only moderate messages from new subscribers. Companies sending out promotional newsletters have the option of working with whitelist mail distributors, which agree to standards and high fines from ISPs should any of the opt-in subscribers complain. In exchange for their compliance and agreement to prohibitive fines, the emails sent by whitelisted companies are not blocked by spam filters, which often can reroute these legitimate, non-spam emails.