Twitter and Facebook widgets – these are an easy way to send people away from your site and email is far more effective at reaching people than social. I display basic follow buttons in my footer so I can keep the focus on email subscribers.
If the list is small (say, under 100,000 records), maybe you could do this. Maybe not. But you have to be aware of the fact that sending a high quantity of promotional email out using your own email server could very well put your ability to send regular business email at risk.
Chances are, you have already invested masses of time on your social media profiles or Facebook business page. You have written or created amazing content you are posting on your social media profiles like Twitter, LinkedIn or Facebook. Why not use those platforms to collect emails as well?
Ask that the email list includes the “full contact name” of the email recipient … and the “direct mail address.” Proceed with caution when an email list is missing this key data. Also, be sure the direct mail addresses have a 94+ percent delivery guarantee … or money refund. Having the full name of email recipient will let you know if you’re receiving multiple emails addresses for the same person. And the direct mail address will let you know if you’re receiving 5 email addresses for the same household … which could raise a flag if you’re were seeking just the adult male parent … not all the children. Without the “full name” of email recipient and direct mail address, you’re simply shooting in the dark … absolutely no idea about the names on the email list that you just purchased.
Now that you know what you want to giveaway, you need to put these email signup forms on your website. If you run a blog, here are 7 high-converting places to add email sign-up forms to build your list.
Media employed. The medium/media used to deliver a message can have a significant impact on responses. It is difficult to truly personalize a DRTV or radio message. One can even attempt to send a personalized message via email or text message, but a high quality direct mail envelope and letter will typically have a better chance of generated a response in this scenario.
The purpose of direct response marketing, as the name suggests, is…are you ready for this? This is huge…The purpose is to…wait for it… generate a response. Sounds simple enough, right? Yet many marketers are constantly challenged with how to accomplish this goal. If you’re one of them, I’m willing to bet a shiny nickel that you’re making this grave mistake and it’s probably limiting your direct marketing potential.
You promote your new gated assets by blogging about subject matters related to the content assets you’ve created, and then put CTAs that lead to the asset’s landing page on every one of those blog posts.
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A direct marketing campaign may use multiple communications channels including mail, e-mail, phones, and face-to-face contact (See also Direct Mail Marketing). Different channels will be selected based on the target group. For example, a new restaurant might prefer distributing flyers or leaflets door to door, which saves money on mailing costs, targets the restaurant’s immediate neighborhood, and provides an opportunity for person-to-person engagement. Face-to-face engagement might also be used for in-store marketing. Home Depot In-Home Services, for instance, uses direct marketers in their stores to generate leads for various home improvement programs, such as cabinet resurfacing.
If you attend conferences and events, it is a golden opportunity to meet your potential subscribers face to face. If they have met you and have become familiar with your brand, they are loyal-customer-material. This is where you ask them for their email address so you can keep them posted on your latest ideas, best prices, newest products and so forth.
All marketers should be familiar with the work of George Lowenstein, a neuroscientist at Carnegie Mellon University. Lowenstein’s research on information gap theory reveals powerful insights for creating email broadcasts that people will actually read and click through.
Go into a conversation with the contact you desire to remove from the group, or the person’s G+ profile. Hover over the profile picture/name, and a drop-down menu of the group(s) the person is in should come up. Un-select the box of the group from which you wish to remove the contact.
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
List brokers need at least a bachelor’s degree in marketing or a related field. They must have experience in developing sources for names, and some methodology for improving the accuracy of lists; as well as successful sales experience. Strong computer and communications skills are required.
Good information on this article. I am struggling with this myself. My company doesn’t want to risk its reputation, and there is too much conflicting information out there. I like Simon’s idea of comparing the list to social media – you can find just about everyone on there.
Download the free trial of EasyMail7 and give it a try yourself to see how it helps you create and deliver awesome personalized emails to your subscribers and quickly build fully-customizable drip campaigns for all your needs.
Given how speculative that rule is, it is a good practice to avoid purchasing email lists altogether. If you must sell an email list, you should probably rely on the ‘opt-in’ approach for creating such a list. ‘Opting in’ is express consent (preferably written) to a ‘clear and conspicuous’ request to share the consenting party’s email with others in order that they may send commercial email or to send the consenting party commercial email again after he or she has opted out at an earlier time.”
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
Electronic mailing list servers may be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server, or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).[2]
In sum, choosing the best of all the above parameters may yield up to 58 times more response, as compared to choosing the worst of the above parameters. Addressing these helps assuage the concerns of the marketers.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
Last month the root domain was our third-most-popular page on the blog, and it is consistently among the top five month-after-month. Here’s our report from Google Analytics, with the root domain represented by a backslash (/). Does this report look familiar to you?
Direct-marketing messages generally include a call to action, encouraging the recipient to respond via a toll-free phone number or a reply card or by clicking on a link in an email promotion. Companies are able to measure the effectiveness of their direct-marketing campaigns by tracking responses. Direct marketing is more effective when companies use targeted lists of prospects developed using available marketing data that can segment them into identifiable groups that are likely to have an interest in a product or service.
Used and tried, never again. Best way is with your own contacts not from a paid for database in my opinion. Most people now see as spam and delete with opening therefore a huge waste of money and resources.
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.
And even if you do manage to get your emails deployed, odds are very good that your email will generate enough “this is spam” complaints to block your current and future emails at places such as AOL, Gmail, MSN/Hotmail, and Yahoo! If you have a consumer focus, the majority of the email addresses on your list are going to come from these service providers.
If a subscriber isn’t engaged with your emails, ISPs will route those emails to the spam folder. And if that happens to a lot of your subscribers, it can hurt your sending reputation in the long run. Not only does this impact subscribers who aren’t interested in your emails, but it could make it impossible for those who do want to receive emails from you to even see them in the first place.
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
#3. Accurate Business Information and Company Profiles from Leading Business Data – Data.com do charge a hefty price and deliver reasonable services and have been in the public domain for quite sometime.

Not only have you not got accurate, up to date email lists and a strategy to reach out to them, you’ve got yourself a predictable outbound lead generation process. This strategy takes no time at all to set up and allows for truly scalable growth. Goodbye list buying.
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
I’ve yet to find a free solution for creating landing pages that is worth using. Most of the ones I’ve tried come with limited templates or it takes so long to make landing pages that look good that I may as well have paid for another tool.
Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount.