Segmentation is what makes customers feel like you care about them—not about their money (which in turn makes them like you and want to spend their money with you!). In fact, according to MarketingSherpa, click-through rates on segmented emails can be as much as double the rate for unsegmented emails.
Enter your label’s name. In the “To” field at the top of the “New Message” window, type in the name of the group. You should see the group’s name and a preview of a few of its contacts appear below the “To” field.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
When you have a list of subscribers who have specifically agreed to receive emails from you, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again, and this is why you must cherish your list like an apple of your eye. The better you treat your list; the better the return will be when you want it.
Then they have a small checkbox at the bottom where you can subscribe to their newsletter. This form is also found in many checkout processes. However, Greenline lures their customers in with the promise of candy with the caption “Gummy bears and great offers” “sign up for our newsletter and we’ll add some candy to your order”. I mean… CANDY!
This is amazing stuff! Thank you so much. I’ve learned so much in the last hour. I have a question for you. You use Aweber as your email service right? What do you use to make such nice looking sign-up forms/popups on various areas/pages of your site? Is it LeadPages? I find that Awebers sign-up forms are not very good.
Resource-style content such as white papers, eBooks, and infographics is made for promotion. While blog posts and traditional articles are a great way to reach out to people (“Hey, thought you might like this recent piece we did on…”), you can get a lot more mileage out of a broad set of evergreen resources.
Good information on this article. I am struggling with this myself. My company doesn’t want to risk its reputation, and there is too much conflicting information out there. I like Simon’s idea of comparing the list to social media – you can find just about everyone on there.
If you own an ecommerce store, you have most definitely tried having products in your shop that are out of stock. It’s never a good thing, is it? Retailers lose an estimated $93 billion in annual sales because of out of stock inventory.
Just as important as gaining leads is knowing exactly where your leads are coming from and which marketing campaigns are most effective. Our tracking URL’s help you get the most out of your marketing efforts.
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It’s easy to see that an engaging newsletter is a win-win. You get to send out valuable content to current customers and prospects who have an interest in your industry; in return, you’re able to maximize one of the most powerful, personal marketing channels available on the cluttered mess that is the internet.
Chances are, you have already invested masses of time on your social media profiles or Facebook business page. You have written or created amazing content you are posting on your social media profiles like Twitter, LinkedIn or Facebook. Why not use those platforms to collect emails as well?
If you don’t currently have any downloadable guides to offer (more on that later), it’s best to stick with a traditional newsletter page like this one. A page like this offers an opportunity to outline the benefits of joining your newsletter, letting you reach current blog readers who need that little extra nudge to sign up.
Email service providers like MailChimp and ConstantContact are popular choices among marketers since they provide all basic features for subscription and marketing. Email service providers suit well for small email lists, but when the list is growing they become rather expensive.
Your subject line needs to be consistent with the content of the email. While “Happy Thanksgiving” is a nice sentiment in a subject line, “Holiday Discounts for Special Email Customers” is more accurate.
If you’re promoting a new social media channel or post, send it to your biggest fans first; they’re more likely to share, comment, like, and so on. As a bonus, when you email the rest of your list and they click through to the post/page, they’ll see the activity from your fans, which makes it easier for them to share/like/comment as well.
To make the most of an otherwise unfortunate situation, you should offer to get back in touch when the product is back and add a checkbox enabling them to opt in for great offers and discounts once a month (or whatever frequency you send out newsletters)
when you upload contact csv from your free email account for requests to add as friend to facebook profile, then the people who respond see your profile, find relevant info then add you – are good prospects.
Some mailing lists are open to anyone who wants to join them, while others require an approval from the list owner before one may join. Joining a mailing list is called “subscribing” and leaving a list is called “unsubscribing”.
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
In the meantime, please know our in-house list representatives would be more than happy to assist you until GeoSelector is ready for its new debut. They can be reached at listinquiry@directmail.com. We greatly appreciate your patience and understanding on this matter.

The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
AWeber has a fantastic example of this copy in its 7 reasons to subscribe page, which is a great place to link to on guest posts and off-site features. In other words, an AWeber guest blogger could link directly to this page in their byline, as it will convert far better than just shuffling someone over to the blog homepage.
LOW COST EMAIL LIST: If it’s too good to be true … then. If a list seller is willing to give you email addresses for less than 10 cents per email, then it’s highly recommended that you review rules 1 thru 9. If rules 1 to 9 receive a positive score, then you’ve hit the jackpot … congratulations … buy that email list!
Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on multiple pages of your website. Some key places to consider include your website’s homepage, your ‘About Us’ page, and your ‘Contact Us’ page.
Customer reviews are the “social proof” that encourages people to join in on something. It’s one thing for you to tell people to sign up for a campaign, but it’s another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.