Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
First off, of the 4,917 email addresses that I received, 1,483 of them were for “Arthur Frommer’s Budget Travel.” Is anyone else having a hard time believing that nearly 1,500 people from ONE company genuinely opted in to this list?
Customize your credit card receipt with a field/line where customers can jot down their email address while they’re signing. Or, simply ask them to write their address on the back of the receipt. At the end of the day, enter the addresses into your database and send out a welcoming email.
I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more “qualified” leads that have a higher probability of getting converted into actual sales.
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.
There are many such issues (see the articles linked from this blog post). For brevity’s sake I’ll stick to one: no such service is going to reliably remove spamtraps (which don’t necessarily bounce) from a list.
Companies that use direct marketing benefit from being able to focus limited resources on a targeted promotion, which also allows them to personalize the marketing message. Because it is easy to measure responses, companies can test different marketing messages for improving the response rate. Direct marketing can be cost-effective if the customer database is well-managed.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, the operator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.
There are (obviously) unscrupulous email marketers among us, and you don’t want to be confused with any of them. Being illegal is, well… a bad thing. So, what are the email marketing laws that we all need to adhere to
In this day and age, there is no need for these services. No one wants to hear from you via email, phone or snail mail. If we did, we’d contact you. Unless a person speaks to you specifically and requests to be contacted, they did NOT opt-in. We were sold by some company who lied when they claimed to respect our privacy. We HATE being contacted by you, and feel violated each time it happens. People all over the world make fun of marketers of all sorts, and wish it were illegal for you to contact us in any manner. Curious to see how many spam email I get from this post.
There are corporate companies in their thousands selling out peoples details every now and then. If buying these details had no way in the society, would there still be the business of selling emails? The answer is no.
Email lists sold on the Internet are never validated and are full of dead and undeliverable email addresses. Plus, those lists are used by many marketers and the email addresses’ owners are already fed up with emails from other email marketers, and I have a great doubt that they will open and read your message since they receive hundreds of emails every day. Email addresses harvested from websites belong to people who did not hear about you and will hardly want to receive your emails. As a return, you will receive a lot of complaints from people for sending them unsolicited emails, and ban of your email account.
However, none of that will ever become a reality, if you don’t have any subscribers. A lot of the people I talk to claim that it can be a costly affair to grow your email list – but that is a common misunderstanding I want to correct.
A direct marketing campaign may use multiple communications channels including mail, e-mail, phones, and face-to-face contact (See also Direct Mail Marketing). Different channels will be selected based on the target group. For example, a new restaurant might prefer distributing flyers or leaflets door to door, which saves money on mailing costs, targets the restaurant’s immediate neighborhood, and provides an opportunity for person-to-person engagement. Face-to-face engagement might also be used for in-store marketing. Home Depot In-Home Services, for instance, uses direct marketers in their stores to generate leads for various home improvement programs, such as cabinet resurfacing.
The ending of an article provides a classic example of the “What’s next?” phenomenon experienced by web users. The time invested in that activity has ended, leaving users without a clear cue on what they should do next.
You may append telephone numbers to your mailing list by selecting Mail with Telemarketing Follow-up. You can purchase a telemarketing file that includes only the contact name and phone number without confirmed addresses. Mail-only files do not contain phone numbers.
Notice that the call to action at the end of the presentation leads to our resource page, where visitors can download the eBook in exchange for their email address. This process is effective because it lets you work with content you have already created and turn it into something that generates leads on an entirely different platform.
Wait a second. Most people who visit my site do not care about these links. They are here to learn about business. So we changed it to specific content pages that I know people who read my site would be interest in.
– Offer the webinar’s summary as a download. If you host a webinar, a written summary is a great addition. You can allow access to the webinar to anyone, but provide its written summary with the key points as a download for an email address. For those visitors who don’t have the time to watch the webinar online, downloading a quick summary can be priceless.
This creates a subject that is too vague, and one that might be construed as spam. Instead, be sure to create this need to “close the gap” early in your broadcast through the introductory paragraph by revealing the ending first (“We tripled our sales!”) or by creating intrigue (“There are 5 common diet mistakes that…”).
This is also common. Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is this: give away content.
Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.)
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
Kate – The problem many marketers will face is that most reputable ESPs will not accept purchased lists, targeted or not. That’s because they can wreak havoc on your deliverability in the long run. Purchased lists often contain “spam traps,” email addresses created specifically to catch people using these lists, and once you’re flagged with them most email clients will put your emails straight to the “Spam” folder.
From what you’ve indicated here, the business people signed up to hear about you from is no longer in business. So the reason that people signed up for email no longer exists, and emailing them about some other unrelated business would not be OK with AWeber.
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.
You can create a list of the emails in a spreadsheet with each email in a different cell of the spreadsheet. When you want to email them, just open the spreadsheet and copy the entire row of email addresses. Then, go to your Gmail and paste them into the “To” field. This will put all the email addresses into your outgoing email without creating them as contacts.
One of the other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.
Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.
One of the driving forces behind every successful business is building a targeted and responsive list. We make it easy for you to build your list by mailing up to 20,000 members in as little as every 2 days.
On another note, this topic is here because the writer is trying to build up more subscriber to his/her product. There are soft wares out there that will send out millions of emails in a short while as compared to some of the subscription base that will allow you to send 50,000emails for about $50 or $100.