Email is the most professional way to contact someone. If you’re a professional who’s looking to share an idea with another professional, you’re more likely to get a serious conversation going via email. People do business via email–not through private chats on Facebook or Twitter.
The CTA is ineffective. ‘Subscribe’ – really? Why not ‘Join the VIP-club,’ ‘Be the first to know,’ ‘Receive amazing offers.’ Or at least something that will make the visitor want to subscribe. Never just ‘subscribe’.
There are hundreds, if not thousands of keywords relevant to direct marketing, so instead of defining them all here, we’ve made a list of around 200 you should be aware of, which you can cross check here for the full definition.
There are corporate companies in their thousands selling out peoples details every now and then. If buying these details had no way in the society, would there still be the business of selling emails? The answer is no.
Email marketing is the most productive advertising tool.  Email marketing lists are core elements of each email marketing campaign. All marketers desire to promote their products or services in the most effective way. Make inside track using targeted consumer, business and company email database 2012. Being an easy way to suggest your service to great many people without big money costs, email marketing requires one essential component that is extremely necessary for every email marketing campaign. Bulk mailing with the usage of email address list can appear to be reasonable way to make an email marketing campaign more successful than ever and bring the business to the next level. Apart from email marketing software, computer, well designed email marketing campaign and bulk email software, email contact lists of existing and targeted customers are the first and essential means that must to be at hand. A great number of Email Contacts are available on Email List#1 website.
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
Instead of just linking to your home page, try linking to a relevant landing page within your author bio. Conversion rates are generally high because anyone clicking on your link wants more information from you.
In 1967, Lester Wunderman identified, named, and defined the term “direct marketing”. Wunderman—considered[by whom?] to be the father of contemporary direct marketing—is behind the creation of the toll-free 1-800 number[4] and numerous loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.[7]
One of the other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.
If someone actually had a good email list, they’d keep it to themselves because they don’t want to see the value of those email addresses diminished by letting other people get their hands on it. Think about it — would you sell or share the email addresses of those who have voluntarily opted in to receive email from you? I didn’t think so.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
If you have a prospect who needs your service or product, you MUST do everything you can (ethically and legally) to get them to open your envelope. This is important because there’s only one question on the mind of everyone who receives direct marketing communication, be it an email or a direct mail piece: “To open or not to open.” And prospects will ponder this question for no more than 5 seconds before deciding whether to keep reading or toss your piece in the trash. And this is especially true for direct mail. Your goal is to get customers and prospects so excited that they can’t wait to rip open the envelope. And when they finally open it, you want to make the copy so captivating that they can’t wait to sink into a comfy sofa and read the entire thing.

Is bounce rate an accurate metric to look at when valuing your email marketing campaigns and the quality of your marketing list? I don’t think so. Most of email blasts have an average bounce rate of 20%. It’s just the reality of it. Instead, I would use ROI as a standard metric for any type of marketing efforts.
Hi Brian great post as usual. My main concern with the pop ups is the mobile perspective. I know when I am reading on my handheld and I click through to a website and there’s a pop up there I will leave. Its such a small space.
Study.com / What is Direct Marketing? – Definition, Concepts & Examples. (2015, Nov 5 of publication). Retrieved from https://study.com/academy/lesson/what-is-direct-marketing-definition-concepts-examples.html
Email leads are most effectively captured through landing pages. Since landing pages focus on a single outcome, they are fantastic for conversion rates in general, and this also applies to acquiring more email addresses—so don’t get skimpy on creating them!
Segmenting is easy, but it’s not 100 percent costless. It takes time and effort to determine how to segment your list and what to send to each segment. You’ll want to make sure that your segmented email campaigns are indeed performing up to their potential.
Give Them Something Free! We live in the holy land of the “free gift with purchase.” This sales technique repeatedly draw hundreds shoppers to retail establishments daily and it is just as effective when used online. While retail stores provide a gift in exchange for a sale, online marketers provide a free gift in exchange for an email address.
Resource-style content such as white papers, eBooks, and infographics is made for promotion. While blog posts and traditional articles are a great way to reach out to people (“Hey, thought you might like this recent piece we did on…”), you can get a lot more mileage out of a broad set of evergreen resources.
This one was interesting: Demaria recommends that you avoid using one large image as the entire email (especially if it includes text image). The reason being, “Spam filters cannot read images so sometimes emails trick spam filters by embedding text in images.”
Your plan: {{cart.product.displayName}}, {{(cart.product.remspectPriceCents/100)|currency}}/{{cart.product.billingIntervalType == ‘YEAR’ ? ‘yr’ : ‘mo’}} {{(cart.coupon.discountPriceCents/100)|currency}}/{{cart.product.billingIntervalType == ‘YEAR’ ? ‘yr’ : ‘mo’}}
Your email list is your best friend when you work with email marketing. The ideal email list contains plenty of relevant subscribers, who have all willingly given you their email address because you have promised them valuable content in return.