In this tough economy, I understand how marketers are looking for a low cost way to reach their prospects, and unfortunately some are willing to risk $400 to give a low cost email list a try. However, if there’s a willingness to take that risk, then my only recommendation is to DEMAND some type of guarantee. If a list supplier is not willing to provide some type of “money-back” guarantee – then I highly recommend that a list is NOT purchased. Literally, the dollars might as well be flushed down the toilet.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
– Ask for a reason for the unsubscribe request. The truth can hurt, but it can also inform you about what you did wrong if anything so you can avoid the same mistakes in the future. You can put a quick box on your unsubscribe page asking the user to tell you why they decided to unsubscribe.
Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria. This paid placement industry generates more than $10 billion for search companies. Marketers also use search engine optimization to drive traffic to their sites.
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
Select contacts. Hover your mouse over a contact’s profile picture (or their first initial if they don’t have a picture), then click the checkbox that appears below your cursor and repeat this process for each contact you want to add.
A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web, so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences – all via email. The common format for sending these commands is to send an email that contains simply, the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.
There’s a general assumption that the advent of digital means direct marketing is no longer useful. This isn’t true. In fact, technological advancements in online and data spaces make direct marketing that much more effective and valuable. For good or bad, data is widely available today. Take advantage of this and stretch your reach and with direct marketing.
Good information on this article. I am struggling with this myself. My company doesn’t want to risk its reputation, and there is too much conflicting information out there. I like Simon’s idea of comparing the list to social media – you can find just about everyone on there.
Forms of direct response marketing on television include standard short form television commercials, infomercials and home shopping networks. Short-form direct-response commercials have time lengths ranging from 30 seconds to 2 minutes. Long form infomercials are typically 30 minutes long. An offshoot of the infomercial is the home shopping industry. In this medium, items can potentially be offered with reduced overhead.
– Provide webinars. People love free educational seminars, that’s why webinars are considered the best performing lead magnet. However they have one downside: they take more time and effort to prepare and implement. Anyway, keep webinars in your mind as they can transform your business.
If you have a brick-and-mortar presence where you interact with customers face-to-face, create an email campaign just for those walk-ins. Launch a store membership they can sign up for via email at the register. This is a smart way to keep in touch with repeat customers and reward their loyalty to your product.
when you upload contact csv from your free email account for requests to add as friend to facebook profile, then the people who respond see your profile, find relevant info then add you – are good prospects.
Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.)
I’ve found this as possibly the most effective way to gather a lot of email subscribers in a very short period of time. Giveaways are a great tactic that leverage network effects to increase the reach of your message.
His findings show that when we encounter things that pique our interest but don’t reveal “the goods,” we have a strong desire to delve further in so that we avoid the dissatisfaction of not knowing the outcome.
However, far more than just opt-in customers receive direct mailings. Non-targeted blanket mailings arrive daily in many mailboxes and e-mail accounts. Yet despite frustration with “junk mail” and “spam,” a high enough percentage of such mailings are acted upon. In fact, the percentages can increase when the advertising is targeted specifically at a particular community or group. Among African-Americans who receive direct mail, some three-quarters take the time to read what they receive instead of just throwing it away; while Asian-Americans open and read about 90 percent of all their direct mail.
Finally, direct marketing is easy to optimize. Again, expanding on the above example, let’s say I carve out not just one sample size of 50, but two. I can send one offer to one group, and a variation of that same offer to the other and see which one produces better results. This is called split testing or A / B testing, and it’s extremely valuable, as it allows you to compare two approaches in a statistically significant way to choose the more optimal approach to introduce to the whole.
That is excellent news for you – and you can get even more out of it. By giving them the option to subscribe to your newsletter during checkout, you can indeed collect some relevant and valuable emails from people, who have already shown an interest in what you have to offer.
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
This is amazing stuff! Thank you so much. I’ve learned so much in the last hour. I have a question for you. You use Aweber as your email service right? What do you use to make such nice looking sign-up forms/popups on various areas/pages of your site? Is it LeadPages? I find that Awebers sign-up forms are not very good.
I’ve seen a handful of business-to-business companies use non-permission email lists with tremendous success, because the content of the emails was of great interest to the majority of people on the list.
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more “qualified” leads that have a higher probability of getting converted into actual sales.
We use phrases such as “Click here to read XYZ.” This may seem obvious, but we’ve found that trying to be less clever with calls-to-action and speaking more directly to subscribers has really boosted click-through rates in newsletter broadcasts.
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Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers.
For example, if someone subscribes to our blog, we don’t send them additional offers unless they download something and subscribe to our Marketing Information list. On the flip side, if someone downloads one of our resources, we don’t subscribe them to our blog unless they opt in while filling out the form (which they can do by checking a box). This ensures that we are honoring the subscriber’s intent.
With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response.
Everyone hates to see the dreaded bounceback alert in their inbox. If you have snail-mail information to match an email address, send a postcard asking the contact to provide you with an updated email address so you can stay in touch. Consider rewarding them with a discount or freebie for taking the time to respond.
It’s one thing to say “make sure” of these things before you email the list, but the only reliable way to make sure of them is… to email the list and see what happens. Not a risk that a responsible business owner would take.
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Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Companies with smaller advertising budgets typically use this type of marketing since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
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When a company you’ve never heard of sends you a marketing email you probably flag them as spam or simply delete the email. Sending to a purchased email list won’t engender trust nor will it won’t create a relationship with the potential customer.
There are organizations called blacklists like Spamhaus as well as other filtering organizations like Cloudmark and Brightmail. Email clients like Yahoo and Gmail and Hotmail rely on them to help block spam (yay!). These blacklists leave spam traps or honeypots for shady list sellers to collect. Then, if one of those email addresses ends up in your purchased list, you’re in big trouble! It’s like having bad credit – it can take a long time and a lot of hard work to rebuild trust with blacklists and until you do, you’ll have poor delivery results even if you’ve stopped using the purchased email list.
A company who really knows hows to make the most out of events is Shark Gaming. They attend plenty of conferences and events, and they collect plenty of emails by offering vouchers or discounts. You can easily do the same.
Your subject line needs to be consistent with the content of the email. While “Happy Thanksgiving” is a nice sentiment in a subject line, “Holiday Discounts for Special Email Customers” is more accurate.