If they have spent time at your stand and have checked out your products, they have probably felt inspired by your brand or are interested in your product range. That means they will most likely be thrilled to receive your best tips or products in their inbox – so you should give them the opportunity!
We offer more than 25 million business records and 245 million consumer records. Create your perfect marketing list by choosing from hundreds of criteria options, including geography, income, sales volume, credit rating, and more.
Ryan Hoover has a neat trick for gaining more email signups with this link. He replies to each and every mention on Twitter, often starting a conversation with folks who have shared his content. As part of this conversation, he’ll drop in an offer to sign up for his email list, sending over the direct link to do so.
Wow – amazingly in depth post on list building! I am having a real focus on this (just installed my lead magnet which is doing well) but there is a tonne of things I still need to focus on. Thanks for the tips.
The most exciting thing is that you can create multiple outgoing email accounts in the hybrid software using different SMTP settings and easily switch the account in case your main SMTP undergoes any outage when you need to send an urgent campaign.
Hi Brian great post as usual. My main concern with the pop ups is the mobile perspective. I know when I am reading on my handheld and I click through to a website and there’s a pop up there I will leave. Its such a small space.
Other media, such as magazines, newspapers, radio, social media, search engine marketing and e-mail can be used to elicit the response. A survey of large corporations found e-mail to be one of the most effective forms of direct response.
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).
Also working with a list provider, you identify a segment of people to email — but you never actually own the list. As such, you can’t see the email addresses of the people you’re emailing, so you must work with the provider to send out your email.
All marketers should be familiar with the work of George Lowenstein, a neuroscientist at Carnegie Mellon University. Lowenstein’s research on information gap theory reveals powerful insights for creating email broadcasts that people will actually read and click through.
It works because they offer the subscriber amazing stories and tips, and emphasize that it is without anything else but relevant content. I especially love that they inform the reader about how easy it is to unsubscribe at any time and that they won’t spam their inbox.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, the operator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.
Everyone likes the feeling of being in on something exclusive. Offer your email subscribers something only they can get. It might be a special discount. It could be access to a video, e-book or another piece of useful content. Promote the availability of this exclusive access in order to encourage more email enrollments.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. The value in this list building technique is in the destination: Link your Facebook page’s CTA button to a landing page that requires an email address for access to a special resource.
Social media platforms are still in the very early stages of rolling out methods for businesses to capture email addresses. In other words, using social media is far from being a proven method to build your list. However, new platforms are usually full opportunities for new movers, so these resources might help you venture into new waters.
HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
To get some insight into the legal issues of buying or renting lists, we consulted with R. Daniel Faust, an attorney at House, Reynolds, and Faust LLP in Indianapolis and posed the question to him. On the subject of whether it’s illegal to buy/rent lists, Faust states:
Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising. Among practitioners, it is also known as direct response.
That is very effective, as it has increased their sign up eleven times! ELEVEN. And as mentioned before, the subscribers you collect when they are in the process of buying are more relevant than any other leads.
Moreover, they typically rent these email address on a pay-per-use basis; they seldom, if ever, “sell” the email addresses. That means that you’re not sending out the email yourself. Instead, you’ll send your email’s HTML file (and possibly the related images) to the list broker, and they’ll handle the mailing for you.
We use phrases such as “Click here to read XYZ.” This may seem obvious, but we’ve found that trying to be less clever with calls-to-action and speaking more directly to subscribers has really boosted click-through rates in newsletter broadcasts.
Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
Worse yet, by using multiple social networks (e.g., Twitter, Facebook, Pinterest), you’re spreading your audience across multiple platforms. Comparatively, a powerful email list can be a singular distribution channel for content and updates.
Basically, you add a popup directly in your video, and you should use the same principles as when creating any other incentive to sign up. An example could be: “Be the first to know when we publish a new video guide.”
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
The quality of your data is directly tied to the success of your business. It ultimately determines how you market and sell your products and services to customers and how you will continue to retain and engage existing customers. Accurate data is the foundation of your business, and directly impacts your profitability.
Wow, great info! Thanks Julia. I’d like to share another tip. A great way to build your opt-in email marketing lists fast & free is to participate is joint venture giveaways. I contribute in most of the JV giveaways. On a bad day I get 5 new sign up but I often get over 20 in just 1 day plus I make money from home selling discounted packages! Great for niche marketing too.
Even if such a service did what it claimed to do (I am skeptical that it would reliably do so, but let’s suppose I concede you this point), it doesn’t address the other issues that arise from sending to non-permission email addresses (such as purchased lists).
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.
Harvesting emails and selling them can get you in a world of trouble. CAN SPAM specifically states that it is illegal to sell and buy email addresses. It is, however, legal to rent a list, but that’s still considered sketchy.
According to this study conducted by the Nielsen Group, people scan emails very quickly (51 seconds), and the only areas they give any appreciable amount of time to at all are the initial copy and headlines.
That is excellent news for you – and you can get even more out of it. By giving them the option to subscribe to your newsletter during checkout, you can indeed collect some relevant and valuable emails from people, who have already shown an interest in what you have to offer.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
As you may have read in my recent post, How to Create a Page That Converts at 21.7% (Step-By-Step Case Study), I recently created a Social Squeeze Page on my blog that converts at (you guessed it) 21.7%.
There are many, many tools that can aid you in your direct marketing campaigns, such as lead generation tools to help you generate your list of prospects to outreach tools, which will help you actually launch the campaign.
Help Scout is one of the best at putting focus on an email signup at the home page of their blog. The image above is from the blog landing page. When you navigate deeper into the blog, the subscribe form moves to the sidebar.
Newsletter engagement is best measured by open rates and click-through rates. I’ve worked with some of the best lists out there: the Help Scout newsletter regularly reaches over 21%+ open rate, a tough number to crack in our industry.
Twitter and Facebook widgets – these are an easy way to send people away from your site and email is far more effective at reaching people than social. I display basic follow buttons in my footer so I can keep the focus on email subscribers.
In other words, for just over $1,000, this vendor purports to be able to send out 15 million fully opted-in, segmented emails. That’s less than 7 cents per thousand emails – and you’ll own the list afterwards.
Why not inform the visitor, that “the selected product is unfortunately out of stock, but why don’t we get back to you once it’s back?”. You can then ask for their email address and send them a notification once the product is back in stock.