If you plan to include them in your newsletter after the signup, notify them. Many people will not object to this, but if you try to sneak them into an email campaign when all they wanted was to sign up, you’ll create a lot of discontent (not to mention kill your credibility).
Explain to them that if they collect emails, they will be able to send out tailored offers and thereby make the customers return to the store. That will make it clear to the staff why emails are valuable – not only for you but their business as well.
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
Thrive Architect* – This is a WordPress plugin that allows you to create custom page/post layouts. It comes with plenty of landing pages templates and integrates with most popular email providers. Price starts at $67 for lifetime updates and 12 months support.
The Sales Umbrella tool is a big game changer for me and my clients. Already speeding things up no end. Again, to get access you’ll have to request through their site as it is currently in a closed beta, but I’d highly recommend you do just that.
They give the sense of urgency and VIP-status. If you sign up for their newsletter, you’ll be the first one to know about new sales, when they get new products in store, and you’ll even get exclusive previews before everyone else.
Tap into your existing customer base to grow your email list and offer special deals exclusively in your email newsletters. Ask customers to sign up each time they purchase something and offer incentives if they spread the word.
Discussion lists often require every message to be approved by a moderator before being sent to the rest of the subscribers (moderated lists), although higher-traffic lists typically only moderate messages from new subscribers. Companies sending out promotional newsletters have the option of working with whitelist mail distributors, which agree to standards and high fines from ISPs should any of the opt-in subscribers complain. In exchange for their compliance and agreement to prohibitive fines, the emails sent by whitelisted companies are not blocked by spam filters, which often can reroute these legitimate, non-spam emails.
Overall responsibility for all aspects of direct marketing activities, whatever their kind or content, rests with the marketer. However, responsibility also applies to other participants in direct marketing activities and that needs to be taken into account. As well as marketers, these may include: operators, telemarketers or data controllers, or their subcontractors, who contribute to the activity or communication; publishers, media-owners or contractors who publish, transmit or distribute the offer or any other communication.
All direct marketing communications must include some method with which to track responses. A call to action might direct customers to call a specific number exclusive to that campaign, or to click on a link to a website with a landing page that exclusively handles responses from a given campaign (See also Post-Click Marketing). Direct marketers use the response-rate data to gauge how effective their communication is, and whether or not it needs to be changed for the next release. Such data is not only used to adjust the immediate campaign, but is also coordinated with data from other campaigns in order to present the direct marketing team with a better overall picture of their target markets. The data can then be used to more effectively optimize communication for specific market segments.
Nowadays there are various free plugins that do what subscriber magnet does and then some. Just thought I’d let everybody know. Great tips and refreshing compared to all the other same ole stuff out there 😉
Now that you’ve established the important topic on your site that this hub page will address, showcased your best pieces of content on that same topic, and piqued your readers’ interest, it’s time to leverage the opportunity to build your email list.
HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
The course will consist of a range of emails (let’s say 10) that will come every five days. You call the shots on this one, so think of a topic others could benefit from learning more about and create a range of emails with valuable content – just as you would build up a blog post.
Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.
Building a list of valid email addresses is definitely the best way to ensure quality, but it takes time. Historically this has been difficult to achieve, but nowadays new channels make it easier to build prospect pools or identify fresh data to introduce to your customer database.
And sure, when you compare a nickel for a thousand emails to, say, a hundred bucks for a thousand emails (which is TWO THOUSAND TIMES the cost), it’s easy to further calculate that even if the response rate is only 1/2000th as good, you’re still coming out ahead.
Direct marketing is attractive to many marketers because its results, positive or otherwise, can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to a 10% conversion. This metric is known as the ‘response rate’, and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.
Andrew Chen was one of leaders in implementing the homepage-as-signup-form. His main page has an additional little trick. When you first land on there, the email form is highlighted automatically, and you can start typing your email address without needing to even click.
They say that hindsight is 20/20, but I gladly would have paid the $5 I saved on my total purchase to NOT receive those emails over the years. Because with every one I got – and promptly deleted – you better believe that I was cursing their company name. It did nothing but hurt their company’s reputation and leave a bad taste in my mouth.
They have made it easy to forward to a friend, and they have included the subscribe option. However, I do think one thing is missing. They aren’t really making it clear what the subscriber will receive – why should they subscribe?
IF there’s a guarantee, be sure to have the email list supplier clarify. Does the undeliverable guarantee mean they will simply send you more bad email addresses to compensate for the undeliverables … or does the guarantee include a “money” refund? IF you find a “money” refund guarantee, then let me say congratulations because I’ve never seen one … not a single one … of the low cost email list sellers provide a “money back” guarantee. It’s always … we’ll send you more bad email addresses.
If they have spent time at your stand and have checked out your products, they have probably felt inspired by your brand or are interested in your product range. That means they will most likely be thrilled to receive your best tips or products in their inbox – so you should give them the opportunity!
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
Below, you’ll get a step-by-step look at what segmentation is (and why it works), as well as some simple, yet powerful pieces of advice on segmenting subscribers to maximize the impact of your email list.
Both the AWeber blog and the Help Scout blog run pop-ups, and we’ve never had someone complain that it was intrusive or annoying. As a matter of fact, a large portion of Help Scout’s newsletter subscriptions are generated by that pop-up!
This is a brilliant B2B lead generation tool that grabs corporate email addresses of your ideal customers in real time i.e. they do not store data. I’ve jumped into the beta (currently in closed beta so recommend you request access) and the team are doing a great job. This tool finds really accurate data. It’s incredibly intuitive. Very fast. I could go on.
One of the other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.
That is very effective, as it has increased their sign up eleven times! ELEVEN. And as mentioned before, the subscribers you collect when they are in the process of buying are more relevant than any other leads.
Telemarketing executives must possess at least a bachelor’s degree in marketing, business administration, or a related field, and demonstrate strong communication and management skills. Prior experience must demonstrate management success, and may include telemarketing, customer service/retention, or advertising.
Segmentation is what makes customers feel like you care about them—not about their money (which in turn makes them like you and want to spend their money with you!). In fact, according to MarketingSherpa, click-through rates on segmented emails can be as much as double the rate for unsegmented emails.
What about sending marketing messages to people who have only subscribed to your blog or vice-versa? If someone subscribes to a company blog, is it legal for the company to then use that provided email to send marketing information? Or should the email only be used for the intended use for which it was provided?
One day I saw a representative of this company offering 5,000 email addresses for free (he’s on LinkedIn), so I figured, “OK, let’s get a peek behind the curtain here, just to see what kind of email addresses they have.”
I’ll not mention names, but a simple Google search on “buy email list” will show a long list of companies claiming to “sell” quality email addresses … at unbelievable low prices … such as 100,000 affluent email addresses for $399. Unfortunately there’s no such thing!
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.
One of the most effective ways of growing your list is to use the signup forms on your website. Adding the Facebook signup form to your business page and also sharing the signup form link on other social networks like Twitter yield great results.
Take advantage of the ease and effectiveness of email marketing with targeted email lists from InfoUSA. As a trusted email provider, we’re here to help you get your message delivered to the right in-boxes.
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
If you have 20 employees who all send out ten emails a day, that’s 200 emails everyday times the total number of working days in a month. That’s thousands of emails you’re sending out! With a 1.5% conversion rate, it’ll result in loads of relevant emails each month – and you haven’t paid a penny! And I promise you that you can do this in less than five minutes if you just follow this quick guide to changing your email signature. nd out anyway.
Really impressive link building guide that helps me to improve the current link building process of my own website. I will follow your steps and guides for my projects. thanks for this useful resource.
When you invest in our email lists you are likely to save on your time. And compared to other marketing database providers, we offer email lists at an affordable price. Moreover you can use our database for your marketing campaigns, like, email marketing, tele marketing and direct marketing.
If you ship products, it’s a perfect opportunity to expand your email list at no cost! Include an inbox request on a card inside every package you ship. Be sure to tout your “email only” offers and direct recipients to your website’s opt-in form. After they join, redirect them to a page where they’ll receive their first promotional offer.
When the presentation of an offer also features products not included in the offer, or where additional products need to be purchased to enable the consumer to use the product on offer, this should be made clear in the original offer.
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
It’s eye-catching without being annoying. If you’re not a fan of popups, rejoice: since the feature box is front and center when your site loads, it will grab a reader’s attention without impeding their ability to read.
Absolutely, you could go through the whitelisting process with AOL, Gmail, MSN/Hotmail, Yahoo, Comcast, etc., but it won’t matter if your email generates an inordinate number of bounces and spam complaints. And once the complaints start to roll in (and trust me, they will), your whitelist status will be terminated.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
Often different communications channels can be combined. For example, a direct mail advertisement may include a QR (quick response) code, allowing recipients to immediately follow and engage the message online.
As you may have read in my recent post, How to Create a Page That Converts at 21.7% (Step-By-Step Case Study), I recently created a Social Squeeze Page on my blog that converts at (you guessed it) 21.7%.
This more intimate medium of communication lends itself to more honest decisions; that’s an important reason why people will always be “warmer” to being sold on their interests via email, and just another reason why email will always beat social media marketing.
How do you like it when you get an email in your inbox from a company you’ve never heard of? I bet that’s not the kind of company you want to work for or marketer you want to be. If someone didn’t ask to hear from you yet, it doesn’t mean they won’t want to hear from you later. It’s your job to prove to them — through helpful content and valuable offers — that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in the depths of your soul that they’re a great fit for your products or services, you risk preemptively losing their trust and their future business.