While this is a relatively simple example, it still exemplifies the standard split-test for a majority of early stage startups. Sending out a test with four different variants to 1/8 of your subscribers doesn’t make much sense if you only have 300 people on your list!
Webinars are a great way to go deeper on topics than you can through other list-building tools and really give a robust training, and cohesively introduce an offer to them, while also building real connection with your audience via the audio + video medium. Hands-down the best (and most FUN) list-building approach!”
Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
One word Awesome. I am one of your happy email subscriber. I just keep waiting to see a mail with your next article. Last night I saw this mail and thought of reading this article as first thing today.
Another company that offers a great incentive is Zalando. They have made it absolutely crystal clear what the customer gains from signing up to the newsletter – and by including a discount they make it hard to resist! Everyone likes a great offer, hey?
I’ll be looking to update this confirmation page in the near future, there’s potential to use encourage subscribers to follow you via social media. I’ve seen some great examples recently incorporating Google+ widgets etc.
Free online tools make your users’ lives easier, and all they have to do is sign up with their email address. For example, we’ve created quite a few free tools, like Marketing Grader, to gather email addresses.
ONE SECRET TO EMAIL SUCCESS: The myth is that you need tens of thousands of email addresses for email success. Truth of the matter is that you need quality email addresses … not quantity. FACT: 5,000 carefully targeted quality email addresses will generate more responses that 100,000 low quality email addresses.
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