It’s what separates Amazon’s laser-focused “here’s that exact product you looked at on our website — and 10 others like it” emails from the countless untargeted, low-response generating “batch and blast” style emails that so many other businesses send.
We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
This is honestly one of the best articles I’ve read all year on increasing opt-in rates. And my attention span these days is quite brief. With such a busy schedule, I don’t have time to read junk. Thanks for the great tips!
The CAN SPAM Act (we’re not talking about a can of Spam, just to be clear) was put in place in 2003 and sets some clear guidelines for staying legal. Breaking the laws can result in up to $16,000 in fines. (That’s some expensive emails to send if you ask me.) Here are a few of the incriminating acts we need to stay away from if we want to be legal and ethical marketers:
The choice of one over the other often depends on a cost benefit analysis i.e how much does it cost to run a campaign through a particular channel compared with how much revenue it will generate for the business.
Go into a conversation with the contact you desire to remove from the group, or the person’s G+ profile. Hover over the profile picture/name, and a drop-down menu of the group(s) the person is in should come up. Un-select the box of the group from which you wish to remove the contact.
Direct marketing is a very effective and powerful way to share information about a product or service. This lesson will discuss what direct marketing is and what concepts are important in direct marketing and also give examples.
Think you’re going overboard with the email signup requests? Listen to your audience, who will likely let you know when you’ve crossed the line. You can also adhere to the old colloquialism, “You’ll know it when you see it.” Go with your gut.
Our credit multiplier function allows you to earn more credits towards building your business by reading member’s emails. This boosts member activity and response, making it easy to gain targeted leads for your business.
Further, a consumer who does not wish to receive further prerecorded telemarketing calls can “opt out” of receiving such calls by dialing a telephone number (required to be provided in the prerecorded message) to register his or her do-not-call request. The provisions do not cover calls from political organizations or charities.[16]
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
When I upload contacts to gmail I can then import list to facebook to invite as friends. I will then delete the contacts from gmail as my invitations are sent through facebook and will pop up as a friend request notification on the targets profile if they are valid emails.
Our 3 advertising channels help you reach every audience. Use our integrated Facebook and Instagram ad campaigns to find new customers and reconnect with others. Then, use Google remarketing ads to convert your website visitors into shoppers.
On another note, this topic is here because the writer is trying to build up more subscriber to his/her product. There are soft wares out there that will send out millions of emails in a short while as compared to some of the subscription base that will allow you to send 50,000emails for about $50 or $100.
The definition of direct marketing is the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers. This essentially means that the product / service owner and the customer are communicating directly, without an intermediate.
– Ask for a reason for the unsubscribe request. The truth can hurt, but it can also inform you about what you did wrong if anything so you can avoid the same mistakes in the future. You can put a quick box on your unsubscribe page asking the user to tell you why they decided to unsubscribe.
Searching a good apartment out is tough. But Real Estate Agents List is that very list that works. Undoubtedly is’s a helpful mean. Having such one it is not a big problem to find the appropriate agent. I’ve had such situation. Having used US Real Estate Agents Email List I found an excellent agent who knew his job. It took him one month to find the apartment I wanted. So thanks for your list!
“I believe it’s important to keep in mind that crossing international boundaries with email is easy and that other nations have different (and sometimes stronger) laws on SPAM than the United States.”
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
Also working with a list provider, you identify a segment of people to email — but you never actually own the list. As such, you can’t see the email addresses of the people you’re emailing, so you must work with the provider to send out your email.

Put signage around your store that encourages shoppers to use their phones to join your email list. You can also put your Text-to-Join information on your business card, on flyers, brochures, and direct mail pieces.
Direct marketing was initially started by Montgomery Ward in the 19th century. Ward pioneered mail order catalogues in 1872 for his mail order business. With this move, Ward succeeded in removing the middleman and benefiting the customer by being able to reduce prices.
For the readers who do click through on your byline, seeing something like “Welcome [Guest Blog’s Name] Readers!” is surprising in a good way. This headline is personal and attention getting, and now that you’ve captured their attention, they’ll likely read on to see what your site is about.
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
One disadvantage of buying mailing lists is you can’t check the validity of the email address before purchasing. You cannot even be sure that the owners of these contact emails fall into your potential audience.
The problem with buying such a list, though, is that the quality is most likely nothing short of horrible. A good percentage of the email addresses are likely to be stale and undeliverable. Moreover, it’s highly probable that the list was compiled without permission from the people actually on the list.
To me, this is worthwhile because LeadPages doesn’t limit the number of monthly visitors, I can create landing pages fast and there’s the LeadBox feature for content upgrades which I mentioned earlier.
Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable.