First off, of the 4,917 email addresses that I received, 1,483 of them were for “Arthur Frommer’s Budget Travel.” Is anyone else having a hard time believing that nearly 1,500 people from ONE company genuinely opted in to this list?
Social media participation can allow you to reach new audiences and make new connections. Stay abreast of trending topics that are of interest to your customers and prospects. Use social media to encourage people to visit one of the channels where they can sign up for your email list.
However, none of that will ever become a reality, if you don’t have any subscribers. A lot of the people I talk to claim that it can be a costly affair to grow your email list – but that is a common misunderstanding I want to correct.
Mailerlite* offers a fully featured free plan for up to 1,000 subscribers and Drip* offers a free plan for up to 100 subscribers. Mailerlite is great for simplicity and Drip is best if you need advanced automation.
With all that said, your signup form should be put at the place where it’s clearly visible, give a solid reason to subscribe, promise an irresistible offer that can take right away, and reassure them with the privacy statement.
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
Build your list with our list-builder tool, or buy one of our pre-built contact lists of managers and stakeholders in several industries. Market to your target audience, whether it’s doctors or CFOs. We have more than 100 lists to choose from!
If they have spent time at your stand and have checked out your products, they have probably felt inspired by your brand or are interested in your product range. That means they will most likely be thrilled to receive your best tips or products in their inbox – so you should give them the opportunity!
Justin Premick is the director of education at AWeber, the email marketing software for small business owners. Below, Justin will outline how companies with modest email lists can use segmentation for better performing email campaigns.
Notice that the call to action at the end of the presentation leads to our resource page, where visitors can download the eBook in exchange for their email address. This process is effective because it lets you work with content you have already created and turn it into something that generates leads on an entirely different platform.
* 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa 2
I was thinking to enlarge my subcriber base from a very long time but was not able to due to very less traffic.. But after following the above mentioned techniques, I think it could be a boon for my blog.
But… there is a different way to build a targeted opt-in email list. I’m talking about a subscription form on your website. Before you start with bulk email marketing, get your website up and running. Or, probably you already have a site where you advertise your products and services. Set up a subscription form somewhere on your web page and get others to sign up for your mailing lists. You can use this free newsletter plugin for wordpress to place a signup form on your WordPress blog. The beauty in this is that the list of emails will be confirmed, and your database will only contain the people who are interested in your offers. It’s not as quick and easy as generating or harvesting email addresses but it’s a more reliable way. You won’t send unsolicited emails as you have a proof that the recipient has subscribed himself to your mailing list.
Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
I have been saying this again and again that old is not always the best and you should think about containing the wastage and optimizing the profits. Investing heavily in just getting the contact details is not a smart option. A moderate investment in getting the right contact database, which will not trouble you with bounced emails and out of service phone numbers should be the way to go, at least in today’s times when the competition is tough and even a penny profited counts.
Sorry but I’ve just proven this info to be wrong. I bought a highly targeted list, wrote a highly targeted offer and received 8 strong leads. The rate per lead was $13.75 per lead. Incredible when compared to my seo rate of $250-$500 per lead!
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.
List brokers need at least a bachelor’s degree in marketing or a related field. They must have experience in developing sources for names, and some methodology for improving the accuracy of lists; as well as successful sales experience. Strong computer and communications skills are required.
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
Some really fantastic marketing strategies here. Pop-ups do come across as very annoying and rude but it’s true that they do work really, really well. Perhaps surprisingly email converts better than any other channel such as facebook or twitter and pop-ups have been proven to collect the most email address of visitors.
If you have physical stores, it is an excellent opportunity to collect leads without having to buy expensive equipment or train the staff. Hopefully plenty of customers visit your store every day – why not ask them for their email address when they are in your store? It’s just that simple. Asking for their email can seem odd or out of place if the staff doesn’t explain why they should. So instead of just asking them for their email, ask them if they want to save money on their next purchase – because who wouldn’t? I’ve previously spoken to Torkel Johannesen and Alf Johndal from the Norwegian beauty universe VITA. They introduced me to their amazing omnichannel strategy. They use their physical stores actively to collect emails and thereby sign ups for their newsletter.
I hear lots of mixed opinions and even tho animations are pleasing for the visitors eyes, I’ve read that the GoogleBot can’t properly crawl the website, therefore you don’t get any juice for the internal links you are using.
Our credit multiplier function allows you to earn more credits towards building your business by reading member’s emails. This boosts member activity and response, making it easy to gain targeted leads for your business.
The CAN SPAM Act (we’re not talking about a can of Spam, just to be clear) was put in place in 2003 and sets some clear guidelines for staying legal. Breaking the laws can result in up to $16,000 in fines. (That’s some expensive emails to send if you ask me.) Here are a few of the incriminating acts we need to stay away from if we want to be legal and ethical marketers:
Auto responder sequence – consider your goals here; this can be a great opportunity to grow your passive income, but avoid the hard sell approach. Nobody likes to sign up to an email list only to be battered with promotional emails.
We provide marketing lists to many well known global companies. I’m sure they wouldn’t have came back to extend their license with us again and again over the years if their marketing campaigns results are so poor as you said.
Where consumers have a right of withdrawal (the consumer’s right to resend any goods to the seller, or to cancel the order for services, within a certain time limit and thus annulling the sale), the marketer should inform them of the existence of this right, how to obtain further information about it, and how to exercise it. Where there is an offer to supply products to the consumer on the basis of “free examination”, “free trial”, “free approval” and the like, it should be made clear in the offer who will bear the cost of returning products and the procedure for returning them should be as simple as possible. Any time limit for the return should be clearly disclosed.
So as a marketer, you have to take the call. Do you want to roll out campaigns standing on a weak foundation or increase your market response using database which already has a record of delivering maximum campaign success to the global marketers? The decision is yours. All the best!
First proposed and popularized by Derek Halpern of Social Triggers, a feature box is a large, well, box that sits above your company blog’s content, presenting a snapshot of what the blog is about and why people will benefit if they subscribe via email. To see an example in action, check our personal example on the Help Scout blog:
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
its like a bomb went off on my phone when I read this article! I’ve been struggling with my conversions and definitely going to try the content upgrade since its been on my mind. I thought I was crazy to think it might work but your numbers prove I’m sane 🙂
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).
Chances are, you have already invested masses of time on your social media profiles or Facebook business page. You have written or created amazing content you are posting on your social media profiles like Twitter, LinkedIn or Facebook. Why not use those platforms to collect emails as well?
Media planners and analysts need at least a bachelor’s with a background in media and communications; some job postings require a master’s degree. They must demonstrate strong communications, organizational, and analytical skills. Analysts must be efficient at finding, analyzing, and monitoring information, and capable of reporting that information clearly to others.
In the 19th century, Aaron Montgomery Ward believed that using the technique of selling products directly to the customer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as a model for marketing products and creating customer loyalty. The term “direct marketing” was coined long after Montgomery Ward’s time.