Adam used to manage the content marketing efforts for brands earning well over 8 figures in annual revenue. Now he teaches bloggers how to create a blog that thrives in a noisy online world. Click here to get exclusive content you won’t find on the blog.
Send useful information and tips. Your emails should contain something that the customer wants. It shouldn’t be just the information about your company or yourself. Focus on giving more than just what you sell. Specific content, messages, and other targeted information that interests your customers are good to include. It is a great way to make readers look forward to your emails as they will know that they are going to receive great information from you. Provide value in your emails and don’t try to profit in some way from everyone of them.
Customize your credit card receipt with a field/line where customers can jot down their email address while they’re signing. Or, simply ask them to write their address on the back of the receipt. At the end of the day, enter the addresses into your database and send out a welcoming email.
For example, in 1872, one of the pioneers of direct marketing, Aaron Montgomery, produced the first mail-order catalog for his business, in which he bought products directly from the source, and then resold them through a catalogue he sent directly to customers. Without a middlemen, i.e the general store, Ward was able to resell products at drastically lower prices.
2) Free tools. Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one.
– Turn an article into a guide. This is the fastest way to create a lead magnet. If you already have multiple blog posts on your site, you can simply check out Google Analytics and see what’s most popular. Then, all you need to do is to take the top performing article and turn it into a PDF guide, report or e-book.
Our marketing solutions bridge the gap between tried-and-true tactics and cutting-edge technology. For over 30 years, our approach has proven to get the results needed to make companies more profitable.
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Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in — promising to remove all contacts who don’t respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Companies with smaller advertising budgets typically use this type of marketing since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
Actually, this problem could have been avoided if they would have cleaned the list. Some companies do it really cheap. Just do a web search of “deep clean email lists” and you’ll find the ones that will clean the hard bounces before you mail.
This discussion is intended to be informational and not legal advice. Every situation is different and anyone with serious questions about their compliance responsibilities should consult with his, her, or its attorney regarding such questions.
EASY WAY TO VERIFY BUSINESS EMAIL LIST QUALITY: Phones! Whenever buying a business email list be sure to request phones for every record. Upon receiving your email list, simply call a random sample to verify that the email recipient does in fact work at the company. Maybe after 10 calls you’ll realize that 50% of the list is bogus. If the email list supplier doesn’t have phones for the email list, then highly recommend you avoid buying the business email list.
I’ve yet to find a free solution for creating landing pages that is worth using. Most of the ones I’ve tried come with limited templates or it takes so long to make landing pages that look good that I may as well have paid for another tool.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2, then implement it; come back later for the next steps.
Welcome to FreeLists, where for more than 15 years we have strived to be the premier mailing list host on the Internet. Millions of people from across the globe use FreeLists every day to connect with friends, customers, co-workers, and more. Our focus on high-quality topics and groups means you’re part of a special community.
Segment your market (optional) – Ideally, break your market into tiny segments, large enough to collect statistically significant data, while small enough to balance your investment risks. Try testing two or more offer variations to see which one performs better on a small scale.
If you ship products, it’s a perfect opportunity to expand your email list at no cost! Include an inbox request on a card inside every package you ship. Be sure to tout your “email only” offers and direct recipients to your website’s opt-in form. After they join, redirect them to a page where they’ll receive their first promotional offer.
To get people who want to give you their emails (instead of feeling forced to do so), building an email list requires a combination of skills: content marketing, design, copywriting, sales, and paid acquisition.
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
The fact is, email clients like Gmail, Yahoo and Hotmail don’t consider purchased lists or lists given to you by a third party to be opt-in, at all. They call it unsolicited bulk/commercial email. If the people you’re emailing did not directly sign up with you (and only you!) then it’s considered unsolicited.
Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within ‘My Account.’
Email marketing has been changing lives of many marketers just by having an email list. Marketers have raised their income from zero to thousands of dollars. If you are into marketing give it a try 😉
With all that said, your signup form should be put at the place where it’s clearly visible, give a solid reason to subscribe, promise an irresistible offer that can take right away, and reassure them with the privacy statement.
The Help Scout newsletter embraces this practice with our minimal design and very obvious call to action. There’s only one big “ask” in our emails, and this design choice has played a big role in our high click-through rates.
You have lots of options to test here: including a freebie, adding social proof to your opt-in form, creating a “long” form as found on places like QuickSprout, or keeping things relatively minimal, as we do on the Help Scout blog.
Help Scout is one of the best at putting focus on an email signup at the home page of their blog. The image above is from the blog landing page. When you navigate deeper into the blog, the subscribe form moves to the sidebar.
That is excellent news for you – and you can get even more out of it. By giving them the option to subscribe to your newsletter during checkout, you can indeed collect some relevant and valuable emails from people, who have already shown an interest in what you have to offer.
At first, this may sound like a quick fix. But, buying email lists is not an effective way to grow your email list. As a business, you want engaged readers that will find your emails valuable. The people on the for-sale lists did not agree to receive your emails, so the email addresses are not quality.
“The legal industry refers to the unsubscribe features as “opt-out” requests. A one-click opt-out is not required, and the statute expressly permits more detailed options, such as a menu listing specific types of email from which to opt-out. However, a message covered by CAN-SPAM must contain a return email address or ‘other Internet-based mechanism, clearly and conspicuously displayed,’ within the email that a recipient can use to unsubscribe from the mailing list.
When it comes to rented or purchased lists, you may come across vendors or marketers who say, “This email list is totally opt-in!” This means that the people on the list opted in to an email communication from someone at some point in time — like the list provider, for example. What it doesn’t mean, however, is that they opted in to receive email communications from your business. This is a critical distinction, and the next section of this post will go into more detail on why this type of “opt-in email list” (should be read with air quotes) is not a good idea for your email marketing program.
While creative and “mysterious” headlines can work well for blog posts (since they create curiosity), people have less patience for mystery in their inbox, and they may even confuse the message for spam.
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Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
Offer a birthday or anniversary club that allows people to “enroll” by providing their email address and relevant date. Reward them with a special offer for signing up, and follow up with something else special, such as a discount coupon, on their birthday or anniversary date.
To have a very profitable email list, you should simply build a relationship with your subscribers. You want them to like you, feel like they know you, feel comfortable buying from you, and most importantly you want them to look forward to and enjoy reading your emails. If you can build a strong relationship with your subscribers, then you have more chances of getting them to purchase your products and services.

Acting on feedback from a campaign is essential for effective direct marketing. Poor direct marketing only wastes resources on a low rate of return and annoys prospective customers. In fact, an overabundance of blanket marketing has resulted in laws that make all direct marketing more difficult. For example, laws require direct marketing communications to include an opt-out option, and entirely prohibit certain methods or times of contact. Besides such legal actions, private industry has also responded to customer annoyance with spam by providing e-mail filters that block such marketing. Therefore, wise direct marketers must be careful to avoid frustrating prospective customers, and work to target them with relevant and useful messages and promotions that will be received not as “spam,” but as good business information.