They typically have a big bucket and a form where the customers can write their email address to participate in the competition. It says on the form that they will receive other relevant information, offers, and a notification whenever there is a new competition.
Not only have you not got accurate, up to date email lists and a strategy to reach out to them, you’ve got yourself a predictable outbound lead generation process. This strategy takes no time at all to set up and allows for truly scalable growth. Goodbye list buying.
If ebooks aren’t your jam, create tools instead. I don’t recommend a one-or-the-other approach, necessarily, but if you have more dev talent than writing talent, this may be a more attractive option for you. For example, we created Marketing Grader (formerly Website Grader, HubSpot’s first tool) — which is free to use, but prompts you to input an email address. We also took a similar approach to a more recent tool, the Blog Topic Generator.
It gives readers a starting point if they are specifically interested in the topic of landing pages, and it lets a passerby reader know that Copyblogger talks regularly about this subject. This hub page also allows the Copyblogger editorial team to recycle and breathe new life into their previously published content on landing pages.
Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.
Whatever channel you choose for your direct marketing, you must ABSOLUTELY ensure that it’s personalized. The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence – take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond. Just remember that there’s a difference between personalized marketing and creepy marketing. The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction.
One type of electronic mailing list is an announcement list, which is used primarily as a one-way conduit of information and may only be “posted to” by selected people. This may also be referred to by the term newsletter. Newsletter and promotional emailing lists are employed in various sectors as parts of direct marketing campaigns.
All marketers should be familiar with the work of George Lowenstein, a neuroscientist at Carnegie Mellon University. Lowenstein’s research on information gap theory reveals powerful insights for creating email broadcasts that people will actually read and click through.
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
Actually, this problem could have been avoided if they would have cleaned the list. Some companies do it really cheap. Just do a web search of “deep clean email lists” and you’ll find the ones that will clean the hard bounces before you mail.
Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, the 18th century entrepreneur and pottery manufacturer Josiah Wedgwood pioneered many of the marketing strategies used today, including direct marketing.[2][3]
I bought a computer that did automated calling in the 90s for about $ 7000 and the result was a disaster. Probably not even .001 % ROI. Its been a while and I was considering buying an email list but after reading your comments, I will not do this. What about fax blasting? Is that an option?
Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
Out-of-home direct marketing refers to a wide array of media designed to reach the consumer outside the home, including billboards, transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis—that contain a call-to-action for the customer to respond.
Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
It’s easy to see that an engaging newsletter is a win-win. You get to send out valuable content to current customers and prospects who have an interest in your industry; in return, you’re able to maximize one of the most powerful, personal marketing channels available on the cluttered mess that is the internet.
Wow. Can I just say thank you so much for building one insanely well done blog post instead of feeding us crumbs for 8 months over email or selling us a $29 ebook. Your go-giving will pay off for sure. Solid stuff here!
BUSINESS EMAIL LIST – GENERIC EMAIL ADDRESSES: Sending your offer to email addresses like: “info@abcrestaurant.com” will result in few responses. Generic email addresses are very common with restaurant email lists, attorney email lists, and other business email list sellers. These types of email addresses are an indicator that the email addresses were compiled from web crawlers. For a successful email list campaign you need the email address of restaurant owner/partner … not info.
How great is that? It almost seems wrong, but then again, who doesn’t like candy. They have even included an image of some gummy bears to make our mouths water. This really is a great example of offering people that little extra to get them to sign up for a newsletter.
This is amazing stuff! Thank you so much. I’ve learned so much in the last hour. I have a question for you. You use Aweber as your email service right? What do you use to make such nice looking sign-up forms/popups on various areas/pages of your site? Is it LeadPages? I find that Awebers sign-up forms are not very good.
I agree with the subject matter and disagree to some extent. Yes, it is true that; buying email lists is not ideal because with email marketing, the marketer is expected to have acquired a list through the rightful source and or format. What i mean is that; the person to be emailed must have given their consent to receive updates and or news which means by signing up.
That is excellent news for you – and you can get even more out of it. By giving them the option to subscribe to your newsletter during checkout, you can indeed collect some relevant and valuable emails from people, who have already shown an interest in what you have to offer.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.
In addition to the things above, you can consider other lead magnets such as an exclusive discount, a subscriber-only bonus, a free trial, a free consultation, a contest giveaway, or whatever you think your target audience might want.
Basically, you add a popup directly in your video, and you should use the same principles as when creating any other incentive to sign up. An example could be: “Be the first to know when we publish a new video guide.”
They have expertise in custom business lists for any industry vertical. The files that they provide comes with complete contact information including business name, contact name, contact title, telephone number, confirmed email address and fax number.
Where consumers have indicated the wish not to receive direct marketing communications by signing on to a preference service, or in any other way, this should be respected. Marketers who are communicating with consumers internationally should, where possible ensure that they avail themselves of the appropriate preference service in the markets to which they are addressing their communications and respect consumers’ wishes not to receive such communications (see also General Provisions, article 19, data protection and privacy.[26] Where a system exists, enabling consumers to indicate a wish not to receive unaddressed mail (e.g. mailbox stickers), this should be respected.
Don’t put your profits in the hands of a third party, be in control of your email — OWN YOUR DATA, OWN YOUR AUTORESPONDERS, CONTROL YOUR INBOX DELIVERY, REPUTATION, DELIVERY SPEED and either send email for free using your SMTP or use any number of third party email senders of your choice like AMAZON SES API… No Monthly Fees!
Perhaps you’re a new company and don’t have a customer base. Maybe you have a service you’re sure that people will love… if only they heard about you. Whatever the reason, buying an email list seems like an easy, low cost way to grow your business. But, there are some serious consequences to purchasing. And there are real benefits to using an opt-in list!
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
Over the years direct marketing has developed a bad reputation for cluttering up people’s mail boxes with junk mail or generating spam in email inboxes. Many companies engage in opt-in or permission marketing, which limits their mailing or emailing to only those willing to receive it. Companies select communication channels they consider most effective for a particular market. For instance, a new gym may find more success distributing flyers, while a new grocery store prefers to mail promotional coupons to the residents of nearby neighborhoods.

In contrast, general advertising—for example, a billboard promoting a brand concept or product awareness—while seen by the customer, does not call for a specific response, and therefore cannot be easily measured. A marketer doesn’t know exactly how effective such a billboard is, or how many people are thinking about and buying the product because of the billboard. However, because of the specific call to action, he or she does know exactly how many people responded to a direct mailing.
Your most responsive subscribers are arguably your biggest fans. They are more likely than the average subscriber to want more email from you, and they’ve proven that they tend to act on those emails.
That is a brilliant way to go about it, as the customers will be more inclined to sign up because they can potentially win something. You just have to remember to state clearly that they will receive other offers. Otherwise, you are going to end up with tons of unsubscribers once the competition is over. You can also add a checkbox where they can actively choose whether or not they want to receive latest offers, trends, and sales from you.
Our email lists are a great fit for any company looking to include email marketing within its strategies. Some of our most popular email lists and campaigns are used by businesses in the following industries:
You can create a list of the emails in a spreadsheet with each email in a different cell of the spreadsheet. When you want to email them, just open the spreadsheet and copy the entire row of email addresses. Then, go to your Gmail and paste them into the “To” field. This will put all the email addresses into your outgoing email without creating them as contacts.
If you purchase a list, you have no way of confirming how often those email addresses have been emailed, whether the email addresses on that list have been scrubbed for hard bounces to prevent identifying you as a spammer, or from where those email addresses originated. Are you really willing to risk not only your email deliverability, but also the reputation of your IP address and your company? Even if you find the light after purchasing or renting email lists and decide to only email those who have opted in with your company, it will take you months (or maybe years) to get your Sender Score up and rebuild the reputation of your IP.
Hey Brian. Another crazy good post! Man your content is so good. I had a request from your fans. Would you consider doing a post on http: vs https? Will that change to this new format hurt our backlinks and create 404s? Is it necessary to change? How to go about doing it? etc etc
According to HubSpot, every year 25% data decays from business email databases. So compiling data from authentic sources once, can not keep the databases ready-to-use in a long run. So we keep updating our b2b email lists every quarter. So whenever marketers purchase email addresses from us, they get 100% up-to-date data.
His findings show that when we encounter things that pique our interest but don’t reveal “the goods,” we have a strong desire to delve further in so that we avoid the dissatisfaction of not knowing the outcome.
Internet service providers (GMail, Yahoo, etc.) and anti-spam organizations create the spam traps to prevent spam from reaching people’s inboxes. The important thing for everyone to remember is if you use a purchased list, you are technically spamming the people on that list. Spam is unsolicited email and those people did not request your information.
In the 19th century, Aaron Montgomery Ward believed that using the technique of selling products directly to the customer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as a model for marketing products and creating customer loyalty.[4] The term “direct marketing” was coined long after Montgomery Ward’s time.
The Email Hunter was able to get us over 10 THOUSAND emails in our company’s niche and got us almost 200 sales on our website in just under a day! I would HIGHLY recommend it to any entrepreneur. Two thumbs up! Read more »
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.