Used and tried, never again. Best way is with your own contacts not from a paid for database in my opinion. Most people now see as spam and delete with opening therefore a huge waste of money and resources.
Building a list of valid email addresses is definitely the best way to ensure quality, but it takes time. Historically this has been difficult to achieve, but nowadays new channels make it easier to build prospect pools or identify fresh data to introduce to your customer database.
Whatever channel you choose for your direct marketing, you must ABSOLUTELY ensure that it’s personalized. The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence – take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond. Just remember that there’s a difference between personalized marketing and creepy marketing. The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
when you upload contact csv from your free email account for requests to add as friend to facebook profile, then the people who respond see your profile, find relevant info then add you – are good prospects.
Did you know that there are organizations dedicated to combating email spam? Thank goodness, right? They set up a little thing called a honeypot, which is a planted email address that, when harvested and emailed, identifies the sender as a spammer. Similarly, things called spam traps can be created to identify spammy activity; they are set up when an email address yields a hard bounce because it is old or no longer valid, but still receives consistent traffic. Fishy, eh? As a result, the email address turns into a spam trap that stops returning the hard bounce notice, and instead accepts the message and reports the sender as a spammer.
Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising.
If you don’t already blog, you should! Blog posts help you increase your ranking on search engines like Google, and allow you collect blog subscribers that you can then upgrade to more actionable email campaigns over time.
“It could be, and it is good practice to avoid being either the seller/lessor or buyer/lessee of email lists. Either the buyer or seller of an email list can be liable for a CAN SPAM violation if he, she, or it transmits emails to those addresses and he, she, or it knew or should have known by implication that:
Moreover, they typically rent these email address on a pay-per-use basis; they seldom, if ever, “sell” the email addresses. That means that you’re not sending out the email yourself. Instead, you’ll send your email’s HTML file (and possibly the related images) to the list broker, and they’ll handle the mailing for you.
In sum, choosing the best of all the above parameters may yield up to 58 times more response, as compared to choosing the worst of the above parameters. Addressing these helps assuage the concerns of the marketers.
Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business. After you release your content, split the leads you generate with your partner.
I’ve seen one vendor who claims to have 300 million fully opted-in email addresses available (segmentable by just about every category you can think of), and their price to buy this data is only $400 for 1 million email addresses – and only $1,000 for 15 million!
Now, not being able to afford a “quality” email list is no reason to go out and waste money on a low cost worthless email list. Instead I recommend investing $400 into a direct mail or telemarketing list. Yes telemarketing is tough, BUT there are some nifty and effective ways to generate long-term profitable customers via telemarketing. And studies have shown that a well targeted direct mail campaign will easily generate more responses (sales) than an email campaign.
And sure, when you compare a nickel for a thousand emails to, say, a hundred bucks for a thousand emails (which is TWO THOUSAND TIMES the cost), it’s easy to further calculate that even if the response rate is only 1/2000th as good, you’re still coming out ahead.
In this tough economy, I understand how marketers are looking for a low cost way to reach their prospects, and unfortunately some are willing to risk $400 to give a low cost email list a try. However, if there’s a willingness to take that risk, then my only recommendation is to DEMAND some type of guarantee. If a list supplier is not willing to provide some type of “money-back” guarantee – then I highly recommend that a list is NOT purchased. Literally, the dollars might as well be flushed down the toilet.
Incentivizing or at very least conveying the benefit of joing your list is critical. ”On exit’ style popups can increase subscriptions (in addition to simple sidebar integration.) Coregistration services like coRegMedia.com can also help to grow you r email list.
The one limitation of LeadPages is its ability to customize templates, there are lots of templates but when you want something that’s easier to customize and you use WordPress, Thrive Leads* is a great option (read my review here).
Free List Check by FreshAddress is a free email hygiene tool that helps marketers quickly asses the health of their email lists. The process is fast, easy, free, and 100% secure. Input an email list and within minutes, we’ll notify you if it contains any warning signs of:
There’s a general assumption that the advent of digital means direct marketing is no longer useful. This isn’t true. In fact, technological advancements in online and data spaces make direct marketing that much more effective and valuable. For good or bad, data is widely available today. Take advantage of this and stretch your reach and with direct marketing.
When a company you’ve never heard of sends you a marketing email you probably flag them as spam or simply delete the email. Sending to a purchased email list won’t engender trust nor will it won’t create a relationship with the potential customer.
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Both the AWeber blog and the Help Scout blog run pop-ups, and we’ve never had someone complain that it was intrusive or annoying. As a matter of fact, a large portion of Help Scout’s newsletter subscriptions are generated by that pop-up!
Exactly what I was looking for, Brian. I have started a SEO blog recently and your post will surely help me to implement many things ! 🙂 Your contents are so huge that it’s hard to consume in one sitting ..lol ..Read a lot , it’s implementation time now 😉 Keep up the great work buddy !
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
I’ve found giveaways are a good way to build up your email list. This gives incentives for people to willing give you their email in exchange for a chance at winning something. Also searching forums related to your niche is a good way to find people who are interested in what you are selling.
Discussion lists often require every message to be approved by a moderator before being sent to the rest of the subscribers (moderated lists), although higher-traffic lists typically only moderate messages from new subscribers. Companies sending out promotional newsletters have the option of working with whitelist mail distributors, which agree to standards and high fines from ISPs should any of the opt-in subscribers complain. In exchange for their compliance and agreement to prohibitive fines, the emails sent by whitelisted companies are not blocked by spam filters, which often can reroute these legitimate, non-spam emails.
Your most responsive subscribers are arguably your biggest fans. They are more likely than the average subscriber to want more email from you, and they’ve proven that they tend to act on those emails.
Platforms like BuddyPress for WordPress make it easy to set up a community and foster interaction between your brand and your customers. Include a sign-up form for your newsletter on every page of the community.
People give their consent to get your mailings. Your website visitors are your potential recipients. They come to your site, and they like it, and they want to get more information about your products, services, or any other information you can provide.
Email leads are most effectively captured through landing pages. Since landing pages focus on a single outcome, they are fantastic for conversion rates in general, and this also applies to acquiring more email addresses—so don’t get skimpy on creating them!
I love the fact that my mass emails can be highly personalized and still look like regular emails, vs. emails from Constant Contact etc. I can also go into the HTML code and tweak things if they are not right. We use Amazon Web Service SES which is very affordable. A great product for those who have reasonable computer skills to set everything up.
Then, let’s say you write 30 blog posts a month. That means you’d get 60 leads in a month — 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you’re actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging — not just 720 opt-in contacts (60 leads*12 months).
Welcome to FreeLists, where for more than 15 years we have strived to be the premier mailing list host on the Internet. Millions of people from across the globe use FreeLists every day to connect with friends, customers, co-workers, and more. Our focus on high-quality topics and groups means you’re part of a special community.
When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
All direct marketing communications must include some method with which to track responses. A call to action might direct customers to call a specific number exclusive to that campaign, or to click on a link to a website with a landing page that exclusively handles responses from a given campaign (See also Post-Click Marketing). Direct marketers use the response-rate data to gauge how effective their communication is, and whether or not it needs to be changed for the next release. Such data is not only used to adjust the immediate campaign, but is also coordinated with data from other campaigns in order to present the direct marketing team with a better overall picture of their target markets. The data can then be used to more effectively optimize communication for specific market segments.
The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed and dividing it into the number of responses. Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. Some companies use conversion rate as a key metric while others use revenue as the key metric.
What an amazing amount of awesome content. It’s no wonder you rank #1 for list building. Thanks for sharing. And thanks for making this video that shows you explaining what you did to rank the page. Love your work, keep it up. https://www.youtube.com/watch?v=8wNTbifE8QU&feature=em-uploademail
The reason to put them behind an email opt-in (besides the obvious benefit of growing your list) is to qualify the people signing up; only the most interested customers will bother with an email form to access the content that suits their needs.
Not really, because it means that the contacts have opted to receive emails from, say, the list-purchasing company — not your company. Even if the opt-in process includes language like, “Opt in to receive information from us, or offers from other companies we think you might enjoy,” the fact is that the recipient has never heard of your company, and does not remember opting in to receive emails from you. That means there’s a really good chance a lot of the recipients will mark you as “Spam” because they don’t recognize you or remember opting in to communications from you … which takes us to our next point.
If the desired outcome of any webpage is an email signup, the structure of the content should be styled as a landing page; in other words, no sidebars, no footer, a subdued header, and plenty of single-column copy that dives right in to what the page is about.
And let me tell you, mixed in with those email addresses were a huge number of foreign email addresses. I’m no geography major, but I don’t think Russia is in any part of the southeastern United States.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.
When creating your email marketing campaign, be sure the header information including the originating domain name and email address are accurate. These are your “To” and “From” fields. This is required, so there’s no sense in falsifying the information.