Design The single column vs. dual column debate will arise here, but there are also a ton of other design elements that can be tested in an email, such as the images included (if there are any), the color scheme, the styling of the text, etc.
Do you really need their postal address, job title, date of birth and telephone number? If you don’t really need all that data, don’t ask for it. People are understandably nervous when the form asks for too much personal information.
Even if such a service did what it claimed to do (I am skeptical that it would reliably do so, but let’s suppose I concede you this point), it doesn’t address the other issues that arise from sending to non-permission email addresses (such as purchased lists).
2. The information contained is captured in a consistent form which you have control over – easier to integrate back into your customer database or tie to existing customers leveraging social channels (did you know that before? doubtful)
Moreover, permission is only half the battle when it comes to email marketing. Relevance is, in my opinion, just as much a factor in email marketing success, because if you’re not relevant to the recipient, who cares about permission?
Combined, that’s nearly 500,000 email subscribers. How do they do it? I took a close look at each of these heavyweights of email (plus several other amazing sites) to see what methods they use to gain new subscribers. Here’s what I learned.
Thus, it is harder to ignore the warning signs when you’re armed with information on what to do next. You can use this information in your newsletter by creating a crystal-clear call to action after you’ve invoked a sense of urgency.
Email Data Group is considered as the best email marketing database provider in the global market. We have been in the industry for over a decade and today we have a loyal clientele. We have created a niche for our self and that is why we are the most sough after company. For businesses and companies who are looking to expand their business and grow their market presence we are a good source to them.
Just an Idea as a facebook/social friends request is slightly different than a push to read my spam email and less intrusive. the prospect has the choice and through this decision you can pretty much ascertain they are looking for what you are offering or interested in the targeted keywords your profile centres around- when you are friends start a conversation and follow up.
Hey Brian. Another crazy good post! Man your content is so good. I had a request from your fans. Would you consider doing a post on http: vs https? Will that change to this new format hurt our backlinks and create 404s? Is it necessary to change? How to go about doing it? etc etc
To get some insight into the legal issues of buying or renting lists, we consulted with R. Daniel Faust, an attorney at House, Reynolds, and Faust LLP in Indianapolis and posed the question to him. On the subject of whether it’s illegal to buy/rent lists, Faust states:
* 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. – Harris Interactive 1
Top commercial and nonprofit brands nationwide rely on DirectMail.com as a comprehensive, one-stop resource for all their specialty and compiled direct mailing list and brokerage service needs – from responder, lifestyle, and interest lists to activities and membership lists, and everything in between.
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
However, far more than just opt-in customers receive direct mailings. Non-targeted blanket mailings arrive daily in many mailboxes and e-mail accounts. Yet despite frustration with “junk mail” and “spam,” a high enough percentage of such mailings are acted upon. In fact, the percentages can increase when the advertising is targeted specifically at a particular community or group. Among African-Americans who receive direct mail, some three-quarters take the time to read what they receive instead of just throwing it away; while Asian-Americans open and read about 90 percent of all their direct mail.
Where consumers have a right of withdrawal (the consumer’s right to resend any goods to the seller, or to cancel the order for services, within a certain time limit and thus annulling the sale), the marketer should inform them of the existence of this right, how to obtain further information about it, and how to exercise it. Where there is an offer to supply products to the consumer on the basis of “free examination”, “free trial”, “free approval” and the like, it should be made clear in the offer who will bear the cost of returning products and the procedure for returning them should be as simple as possible. Any time limit for the return should be clearly disclosed.
In this detailed guide you will find a step-by-step blueprint for rapid subscriber growth. You will learn what setup work to do, which tactics to use and what you need to test to build your email list.
Webinars are a great way to go deeper on topics than you can through other list-building tools and really give a robust training, and cohesively introduce an offer to them, while also building real connection with your audience via the audio + video medium. Hands-down the best (and most FUN) list-building approach!”
I have found that testing is key as well as repetition. I think people expect sometimes to send on email to a rented list and have more hits than a direct mail campaign..here because the writer is trying to build up more subscriber to his/her product. There are soft wares out there that will send out millions of emails in a short . It was overwhelming and an obvious waste of money.Emaillists is one of the major facts of email marketing if someone wants to dissociate its work then what can be done?Though one company verifiedemaildata.com is using such tactics is it bad for their website or business?
If you were to click on that banner, you’d wade through survey questions where they ask about age, income and collect other info relevant to placing you into categories that they can then offer as “targeted” options for marketers. They also collect your email address.
Not only have they made it incredibly simple to forward the newsletter, but the subscribe options are both at the top and bottom of the newsletter – impossible to miss but not in the way or distracting.
In addition, you will need to have a process to handle all of the hard bounces, soft bounces, out-of-office replies, verification messages, and unsubscribe requests. There’s a lot more to handling your email marketing than just hitting the “send” button.
I read your post on Jon Morrow’s blog and then landed here. This is such an exhaustive post. And it is going to take exhaustive efforts to implement. We haven’t tried page level popups. In fact, I disabled all popups because they didn’t seem to function well with mobile users. But that has affected our conversions.
And yes there are a few email transmission companies willing to take money for transmitting an email list, BUT what these companies don’t admit is the majority of your emails will either be blocked or sent to the SPAM Box … since the transmission company is blacklisted by the ISPs (AOL, Gmail, Yahoo, etc). In a nutshell, the unsuspected marketer flushes away $499 when purchasing the bogus email list … and then flushes away another few hundred dollars by paying a blacklisted company to transmit the bogus email addresses.
Voicemail marketing emerged from the market prevalence of personal voice mailboxes, and business voicemail systems. Voicemail marketing presented a cost effective means by which to reach people directly, by voice. Abuse of consumer marketing applications of voicemail marketing resulted in an abundance of “voice-spam”, and prompted many jurisdictions to pass laws regulating consumer voicemail marketing. More recently, businesses have utilized guided voicemail (an application where pre-recorded voicemails are guided by live callers) to accomplish personalized business-to-business marketing formerly reserved for telemarketing. Because guided voicemail is used to contact only businesses, it is exempt from Do Not Call regulations in place for other forms of voicemail marketing.
However, none of that will ever become a reality, if you don’t have any subscribers. A lot of the people I talk to claim that it can be a costly affair to grow your email list – but that is a common misunderstanding I want to correct.
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
Hi Brian great post as usual. My main concern with the pop ups is the mobile perspective. I know when I am reading on my handheld and I click through to a website and there’s a pop up there I will leave. Its such a small space.
I guess these vendors just rely on people saying to themselves, “Wow, 10 MILLION emails going out for my business for only FIVE HUNDRED BUCKS! I mean, that’s only a NICKEL to send out a THOUSAND emails! How could this NOT work?”
The problem with buying such a list, though, is that the quality is most likely nothing short of horrible. A good percentage of the email addresses are likely to be stale and undeliverable. Moreover, it’s highly probable that the list was compiled without permission from the people actually on the list.
I have offered you a few tips in this post. The goal is not to try and put EVERY email list building strategy into effect – just those that make the most sense for your business, your style, your writing goals… and your sanity.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
Direct marketing began in the 19th century with Montgomery Ward’s mail-order catalogues (See also Catalog Marketing). Direct mail campaigns expanded greatly after the creation of bulk mail rates in 1928. More recently, the development of e-mail has further increased the reach and scope of direct marketing.
Regrettably, the world of email marketing lists can be a very confusing place. On the one side, you have the legitimate, super-pristine — but usually somewhat expensive — opt-in email list brokers. And the key word here is “legitimate,” for these brokers offer genuine opt-in email addresses.
This encourages you to send more emails, but without any sort of strategic thinking, these emails may start to level off your previous success: you’ll see more unsubscribes, spam complaints, and fewer people taking action.
My name is Paul, I tried Atomic Email Extractor and Atomic Email Sender and found them to be very useful. The truth is if you do not try you will never know. I recommend AtomPark company and its Atomic software to small and large businesses – it is profitable especially when you want to develop reasonable contacts and good relationship with others. Read more »
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could. And so we did. And wouldn’t you know it, the ideas worked! I’m really happy to share with you our experience from an […]
You may also notice that Chen takes a different approach to social proof. He does not advertise the number of subscribers to his list but rather mentions recommendations from Wired magazine and 500 Startups.
Also on the main page (and subsequent pages) is an ebook giveaway. The ebook is web-based so you can view the full thing in one click. At the end of the ebook is a call to action to sign up for email updates.
The CTA is ineffective. ‘Subscribe’ – really? Why not ‘Join the VIP-club,’ ‘Be the first to know,’ ‘Receive amazing offers.’ Or at least something that will make the visitor want to subscribe. Never just ‘subscribe’.
List fatigue is also a concern. If you’re buying a list from a trade show, keep in mind that the other vendors at the trade show, and even businesses elsewhere who bought the list, are also emailing these recipients. By the time you reach the recipients’ inboxes, those readers are going to be exhausted by the barrage of unsolicited commercial email they’ve been receiving.