Another company that offers a great incentive is Zalando. They have made it absolutely crystal clear what the customer gains from signing up to the newsletter – and by including a discount they make it hard to resist! Everyone likes a great offer, hey?
I am a scientist. My e-mail has been drawn from publicly-available sites related to science. My name and e-mail is being sold as part of a 7 Million+ e-mail list to biomedical companies and anyone who wants to buy targeted lists. I NEVER gave permission to use my name and e-mail and in fact requested that my name be removed. The company continues to make profits by selling my name + 6.999 million others. I don’t care what country you are from, this is UNETHICAL and ILLEGAL (in my eyes). Of course, who as the money to try and persecute such crooks? Worse yet, if I live in South Africa and the company is selling from India, how can US laws affect or cover me? These guys work across transnational borders because they know that they can operate across international borders online, without any regulation (unless they operate from the US, perhaps). So no fear, no penalties, no recrimination, no fines, just sickening profits from unjust and unfair and illegal marketing methods. Because frauds all abuse innocents.
View target prospects and select advanced demographics to build your consumer mailing list easily and accurately. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
Leventhal found that even though the follow-up information in packet #2 was minimal, around 23 percent more people who received packet #2 got vaccinated. He concluded that when urgency is invoked without instructions we tend to mentally block it out by convincing ourselves, “Well, I don’t need to worry about that anyway.”
If you own an ecommerce store, you have most definitely tried having products in your shop that are out of stock. It’s never a good thing, is it? Retailers lose an estimated $93 billion in annual sales because of out of stock inventory.
Ask that the email list includes the “full contact name” of the email recipient … and the “direct mail address.” Proceed with caution when an email list is missing this key data. Also, be sure the direct mail addresses have a 94+ percent delivery guarantee … or money refund. Having the full name of email recipient will let you know if you’re receiving multiple emails addresses for the same person. And the direct mail address will let you know if you’re receiving 5 email addresses for the same household … which could raise a flag if you’re were seeking just the adult male parent … not all the children. Without the “full name” of email recipient and direct mail address, you’re simply shooting in the dark … absolutely no idea about the names on the email list that you just purchased.
Thirty years in the list industry, and for the first time I’m witnessing an infection contaminate the reputation of our list industry. I’m referring to the recent explosion of new start-ups … with little history in the list industry … that are peddling bogus email addresses.
Once your visitors have decided to purchase something from your ecommerce store, they have decided they like your brand, your product, and your site. Your product range has sparked their interest to that extent that they just can’t live without that one thing, they have decided to buy.
A mailing list archive is a collection of past messages from one or more electronic mailing lists. Such archives often include searching and indexing functionality. Many archives are directly associated with the mailing list, but some organizations, such as Gmane, collect archives from multiple mailing lists hosted at different organizations; thus, one message sent to one popular mailing list may end up in many different archives. Gmane had over 9,000 mailing list archives as of 16 January 2007. Some popular free software programs for collecting mailing list archives are Hypermail, MHonArc, and FUDforum.
Select your target market – Who are you going to be marketing to? Try to get as specific and relevant as possible, only broadening your reach when you feel you need more people to reach out to. The more targeted your audience, the more targeted you can make your approach. Remember, however, that while adding data to flush out your target market is good, you need a way to actually collect this data and your audience.
The DMA, first established in 1917, is a trade organization that provides research, education and support for developing direct marketing. Its membership includes more than half of the Fortune 100 companies, as well as non-profit organizations. The DMA estimates that every dollar spent on direct marketing yields a return on investment of $11.73—compared with an estimated $5.23 for indirect advertising such as newspaper or magazine ads.
The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out.
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
Create a welcome series of automated emails specifically designed for new subscribers. This is a great place to answer common questions, deliver free and valuable education, and make subscribers fall in love with your company and emails.
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
If you have physical stores, it is an excellent opportunity to collect leads without having to buy expensive equipment or train the staff. Hopefully plenty of customers visit your store every day – why not ask them for their email address when they are in your store? It’s just that simple. Asking for their email can seem odd or out of place if the staff doesn’t explain why they should. So instead of just asking them for their email, ask them if they want to save money on their next purchase – because who wouldn’t? I’ve previously spoken to Torkel Johannesen and Alf Johndal from the Norwegian beauty universe VITA. They introduced me to their amazing omnichannel strategy. They use their physical stores actively to collect emails and thereby sign ups for their newsletter.
Have you ever noticed that when you first join an email list, you tend to read almost every email? But then, over time, you start to lose interest and read less and less—even if you don’t unsubscribe?
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you’re back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
This one was interesting: Demaria recommends that you avoid using one large image as the entire email (especially if it includes text image). The reason being, “Spam filters cannot read images so sometimes emails trick spam filters by embedding text in images.”
Identify known homeowners and mortgage seekers, updated monthly. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc.. View more information…
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
One of the most effective ways of growing your list is to use the signup forms on your website. Adding the Facebook signup form to your business page and also sharing the signup form link on other social networks like Twitter yield great results.
Most people don’t think of email as a lead- or contact-generating channel. But because people forward helpful emails to colleagues or friends, it can actually expand your database if you simply make forwarding or sharing email content easy for recipients. Include calls-to-action in your emails that make sharing an obvious choice for recipients, particularly with your most useful assets.
Speaking engagements are a great way to establish your company as active in the community, but you can also weave into your talk the idea that more information can be found on your website. Offer free consultations in exchange for signing up for your newsletter and emails.
Let’s be honest: there’s no such thing as a good email list that’s for sale. No reputable company is going to sell one in the first place. And if they do, the email addresses will have low response rates because of the number of times it has already been targeted with unwanted propaganda (Viagra, anyone?). It’s not a good way to introduce your company to someone.
So if a request is received, the advertiser is required to honor it within 10 business days. Period. However, even though you get a 10-way window of time, you really need to have a system that automatically and instantly processes the unsubscribe request. With all the email marketing software options we have today, there is no excuse to not have an instant, automated unsubscribe mechanism.
You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. For example, you might purchase a list of 50,000 names and email addresses of people without children who live in Minnesota.
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products.
Electronic mailing list servers may be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server, or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).
Absolutely, you could go through the whitelisting process with AOL, Gmail, MSN/Hotmail, Yahoo, Comcast, etc., but it won’t matter if your email generates an inordinate number of bounces and spam complaints. And once the complaints start to roll in (and trust me, they will), your whitelist status will be terminated.
* 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa 2
Content upgrades will be your most powerful tool to get email subscribers. Also known as lead magnets, these are premium pieces of content you can freely offer to website visitors in exchange for their email addresses. You can use a single content upgrade to grow your list by thousands.
And let’s say I implement your “content upgrade” strategy on a particular post, by including an opt-in form at the end of the post. If people sign up via that opt-in form, they will get a beautiful PDF file that summarizes that post.
Make sure your subscribers can read your emails. Although the videos, graphics, flash animations, and logos look impressive on an email, they are often blocked by email filters. Upload video, graphics, and flash files to your site and use a flat text with hyperlinks to the site. Once your recipients get to your site, you can show them as many graphics as you want.
Now, not being able to afford a “quality” email list is no reason to go out and waste money on a low cost worthless email list. Instead I recommend investing $400 into a direct mail or telemarketing list. Yes telemarketing is tough, BUT there are some nifty and effective ways to generate long-term profitable customers via telemarketing. And studies have shown that a well targeted direct mail campaign will easily generate more responses (sales) than an email campaign.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
At the other end of the spectrum, you have what I call the real “fly-by-nighters.” These are the people who purport to have 100 million or 200 million “opt in” email addresses, and they’ll send out crazy amounts of email for you (like 10 million emails) for a ridiculously small amount of money (like $500).
Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Companies with smaller advertising budgets typically use this type of marketing since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
It’s easy to see that an engaging newsletter is a win-win. You get to send out valuable content to current customers and prospects who have an interest in your industry; in return, you’re able to maximize one of the most powerful, personal marketing channels available on the cluttered mess that is the internet.