This hack should take up no more than two lines in your email signature. As you can tell, I prefer a short, get-to-the-point way of promoting the newsletter. If you design your signature well enough, it will seem like you are offering the receivers of your emails an extra treat every time you send them an email.
According to HubSpot, every year 25% data decays from business email databases. So compiling data from authentic sources once, can not keep the databases ready-to-use in a long run. So we keep updating our b2b email lists every quarter. So whenever marketers purchase email addresses from us, they get 100% up-to-date data.
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
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We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could. And so we did. And wouldn’t you know it, the ideas worked! I’m really happy to share with you our experience from an […]
Absolutely, you could go through the whitelisting process with AOL, Gmail, MSN/Hotmail, Yahoo, Comcast, etc., but it won’t matter if your email generates an inordinate number of bounces and spam complaints. And once the complaints start to roll in (and trust me, they will), your whitelist status will be terminated.
So, using SIC codes 2721 and 2741, as well as the states AL, FL, GA, MS, NC and TN, I had a list of 4,917 records to download. I was very interested to see what kind of data I’d get — but the results were dismal, to say the least.
If you ship products, it’s a perfect opportunity to expand your email list at no cost! Include an inbox request on a card inside every package you ship. Be sure to tout your “email only” offers and direct recipients to your website’s opt-in form. After they join, redirect them to a page where they’ll receive their first promotional offer.
Direct marketing via television (commonly referred to as DRTV) has two basic forms: long form (usually half-hour or hour-long segments that explain a product in detail and are commonly referred to as infomercials) and short form, which refers to typical 30-second or 60-second commercials that ask viewers for an immediate response (typically to call a phone number on screen or go to a website). TV-response marketing—i.e. infomercials—can be considered a form of direct marketing, since responses are in the form of calls to telephone numbers given on-air. This allows marketers to reasonably conclude that the calls are due to a particular campaign, and enables them to obtain customers’ phone numbers as targets for telemarketing. One of the most famous DRTV commercials was for Ginsu Knives by Ginsu Products, Inc. of Rhode Island. Several aspects of ad, such as its use of adding items to the offer and the guarantee of satisfaction were much copied, and came to be considered part of the formula for success with short-form direct-response TV ads (DRTV).
– Turn an article into a guide. This is the fastest way to create a lead magnet. If you already have multiple blog posts on your site, you can simply check out Google Analytics and see what’s most popular. Then, all you need to do is to take the top performing article and turn it into a PDF guide, report or e-book.
Explain clearly what people will receive in return for their emails: tips, tricks, news, case studies, special offers, promotions, or whatever you will send them. I.e. give a solid reason to subscribe to your mailing list.
I have offered you a few tips in this post. The goal is not to try and put EVERY email list building strategy into effect – just those that make the most sense for your business, your style, your writing goals… and your sanity.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
In contrast, general advertising—for example, a billboard promoting a brand concept or product awareness—while seen by the customer, does not call for a specific response, and therefore cannot be easily measured. A marketer doesn’t know exactly how effective such a billboard is, or how many people are thinking about and buying the product because of the billboard. However, because of the specific call to action, he or she does know exactly how many people responded to a direct mailing.
I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
In the checkout process at Greenline, they ask for all the “normal” things you usually ask for in a checkout process: Are you a private person, business, or public institution? And then they ask for email address, phone number, name, address, and zip code.
Our email lists are a great fit for any company looking to include email marketing within its strategies. Some of our most popular email lists and campaigns are used by businesses in the following industries:
With Twitter lead gen you can tweet one tweet where you include a great CTA and the link to your form. You can also pin it to your Twitter page so that it will stay on top. Tweets are free, and you don’t have to do any promotion – however, the number of signups you’ll get on this one depends on your activity level and the amount of followers you have.
Finally, direct marketing is easy to optimize. Again, expanding on the above example, let’s say I carve out not just one sample size of 50, but two. I can send one offer to one group, and a variation of that same offer to the other and see which one produces better results. This is called split testing or A / B testing, and it’s extremely valuable, as it allows you to compare two approaches in a statistically significant way to choose the more optimal approach to introduce to the whole.
When you buy a mailing list you must define the area you wish to target. Targeted mailing lists are proven to increase response rates. You may define your direct mailing list by state, county, city, SCF, Zip codes, and even by radius.
ONE SECRET TO EMAIL SUCCESS: The myth is that you need tens of thousands of email addresses for email success. Truth of the matter is that you need quality email addresses … not quantity. FACT: 5,000 carefully targeted quality email addresses will generate more responses that 100,000 low quality email addresses.
There are hundreds, if not thousands of keywords relevant to direct marketing, so instead of defining them all here, we’ve made a list of around 200 you should be aware of, which you can cross check here for the full definition.
Tap into your existing customer base to grow your email list and offer special deals exclusively in your email newsletters. Ask customers to sign up each time they purchase something and offer incentives if they spread the word.
Maybe you’re making more than one direct marketing mistake. For instance, are you targeting too broadly? Neglecting multi-channel touch points? Or perhaps you’re not even aware of the power of emotional appeal. Reducing even a few of these common errors can double or triple your marketing return on investment.
You must also design into your email the actual mailing address of your company. Usually this goes at the bottom, but no matter where you place it, CAN SPAM requires the physical address be posted, even if it’s a Post Office box.
Email is the most personal way to contact someone. It’s meant for one thing and one thing only–getting in direct contact with somebody. Sure, social platforms offer private messaging features, but in the end, they’re primarily meant to be used for public sharing.
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
1) Great how to information. Create checklists, forms, and detailed instructions for things that your prospects might want to know or use. This is something you should be doing no matter what, but using this information to attract email addresses is a proven winner. Hubspot is a great example of a company that produces tons of useful info.
That is an absolute no go. It is wishful thinking if you figure, you can trick people into subscribing. The leads will in no way be relevant, and the receivers will just get annoyed by your newsletters.
Fortunately, there are options for popups, as the strategy covers a wide variety of different implementations. I’m throwing all these under the umbrella of “popup.” Let me know in the comments if I’ve missed any favorites you’ve used or seen.
With Atomic Email Extractor you have opportunity to specify keywords or certain website URLs for a targeted search. As a result, the program collects email addresses from the Internet that matches your defined filter rules.
Note that not every email you send has to have some way of profiting in it; just make sure the readers enjoy it, make sure they like you and they like your emails. Make your readers feel as though they can trust you and everything you say in your emails.
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
And while having a large list can be an invaluable resource, focus on quality over quantity. A smaller list of engaged followers is better for your business than a larger list full of followers who don’t care about you.
It describes what your site is about. A good feature box provides a 10-second pitch of what your site is about. This means visitors won’t have to review your website’s navigation or even your content to decide if your blog is right for them.
Wow….this was a well explained detailed study, and I totally agree with you pop up boxes or slider for subscriptions do work but don’t you think at the same time they do irritate the visitors and I think first impression is the last impression.
Basically, you add a popup directly in your video, and you should use the same principles as when creating any other incentive to sign up. An example could be: “Be the first to know when we publish a new video guide.”
Adam used to manage the content marketing efforts for brands earning well over 8 figures in annual revenue. Now he teaches bloggers how to create a blog that thrives in a noisy online world. Click here to get exclusive content you won’t find on the blog.
Offer a birthday or anniversary club that allows people to “enroll” by providing their email address and relevant date. Reward them with a special offer for signing up, and follow up with something else special, such as a discount coupon, on their birthday or anniversary date.
Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers.