When I upload contacts to gmail I can then import list to facebook to invite as friends. I will then delete the contacts from gmail as my invitations are sent through facebook and will pop up as a friend request notification on the targets profile if they are valid emails.
So, building up lists of emails is a task you must put some effort behind in order to kick your email marketing efforts into gear. The problem is nobody really wants more email, particularly spam from unknown sources. When I talk about buying email lists, I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
It’s what separates Amazon’s laser-focused “here’s that exact product you looked at on our website — and 10 others like it” emails from the countless untargeted, low-response generating “batch and blast” style emails that so many other businesses send.
We guarantee accurate and up-to-date, premium contacts in our business mailing lists. We have developed the world’s most innovative real-time online list-builder tool using our very own data intelligence algorithms and qualified data sources. Enjoy the safety and security of our proprietary tool. With just a few easy steps, you’ll have targeted email lists ready to be fed into your computer systems and CRM software. One product can serve multiple functions: You can use the file as a mailing list, an email database, and a simple directory of highly qualified business professionals in any industry. Buying direct marketing information from Bookyourdata.com is simple. You’ll get an all-in-one, premium database full of targeted sales leads that can be marketed to right away by phone or computer. Get started now to connect with real businesses today! — CEO, Gary Taylor
Select your target market – Who are you going to be marketing to? Try to get as specific and relevant as possible, only broadening your reach when you feel you need more people to reach out to. The more targeted your audience, the more targeted you can make your approach. Remember, however, that while adding data to flush out your target market is good, you need a way to actually collect this data and your audience.
One of the smarter ways to gather email leads online is to simply integrate email into your product’s usage. The most basic technique here is requiring an email to sign up (which most companies do), but this is also an opportunity to get creative.
According to recent research examining brain activation, few things light us up quite like seeing our names in print or on the screen. Our names are intrinsically tied to our self-perception and make up a massive part of our identity.
Your most responsive subscribers are arguably your biggest fans. They are more likely than the average subscriber to want more email from you, and they’ve proven that they tend to act on those emails.
IF there’s a guarantee, be sure to have the email list supplier clarify. Does the undeliverable guarantee mean they will simply send you more bad email addresses to compensate for the undeliverables … or does the guarantee include a “money” refund? IF you find a “money” refund guarantee, then let me say congratulations because I’ve never seen one … not a single one … of the low cost email list sellers provide a “money back” guarantee. It’s always … we’ll send you more bad email addresses.
Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to “whatever you think could interest us”. In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
Then they have a small checkbox at the bottom where you can subscribe to their newsletter. This form is also found in many checkout processes. However, Greenline lures their customers in with the promise of candy with the caption “Gummy bears and great offers” “sign up for our newsletter and we’ll add some candy to your order”. I mean… CANDY!
At first, this may sound like a quick fix. But, buying email lists is not an effective way to grow your email list. As a business, you want engaged readers that will find your emails valuable. The people on the for-sale lists did not agree to receive your emails, so the email addresses are not quality.
Internet service providers (GMail, Yahoo, etc.) and anti-spam organizations create the spam traps to prevent spam from reaching people’s inboxes. The important thing for everyone to remember is if you use a purchased list, you are technically spamming the people on that list. Spam is unsolicited email and those people did not request your information.
Downloadable resources can be an incredible source of new email leads. They also provide prospects with useful information that helps them get more use out of your product—so they’re a win all-around.
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
And yes there are a few email transmission companies willing to take money for transmitting an email list, BUT what these companies don’t admit is the majority of your emails will either be blocked or sent to the SPAM Box … since the transmission company is blacklisted by the ISPs (AOL, Gmail, Yahoo, etc). In a nutshell, the unsuspected marketer flushes away $499 when purchasing the bogus email list … and then flushes away another few hundred dollars by paying a blacklisted company to transmit the bogus email addresses.
Direct marketing is attractive to many marketers because its results, positive or otherwise, can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to a 10% conversion. This metric is known as the ‘response rate’, and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.
The quality of your data is directly tied to the success of your business. It ultimately determines how you market and sell your products and services to customers and how you will continue to retain and engage existing customers. Accurate data is the foundation of your business, and directly impacts your profitability.
Thanks Rob. Single opt-in is definitely something to consider. I’m personally a fan of double optin because (as you said) you get less bad emails. But it’s a decision that depends on the person and business 🙂
List brokers need at least a bachelor’s degree in marketing or a related field. They must have experience in developing sources for names, and some methodology for improving the accuracy of lists; as well as successful sales experience. Strong computer and communications skills are required.
Hi David, you raise a good point. To my knowledge there’s no data on that as of yet. My feeling is this: a mediocre lead is better than no lead at all. If a business has issues converting targeted people to sales, then the sales process needs to improve.
When you “buy” a list, you’re actually taking ownership of the file. In theory, that sounds great because you are free to do with the list whatever you wish. In particular, you can send as many emails to the list as you like without paying any more money (deployment costs aside).
Build a mailing list of movers new to the area, updated daily. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
OptinMonster* is a powerful option here. I’ve mentioned it in the WordPress plugins above and that’s how OptinMonster started out. It’s now a fully fledged cloud app that supports both HTML and WordPress. It provides a great overview for all of your list building efforts and makes it easy to deploy split tests with a few clicks. Pricing starts at $19/month (or $9/month when paid annually).
Now that you have some gated assets that can capture email addresses, spend a considerable amount of time making sure the world knows about them. You have plenty of channels at your disposal — social media, PPC, and email are common ones to turn to. But none will provide lasting returns quite like your blog. Consider this scenario: