Set expectations – Before diving in head first, do the math to determine what are likely outcomes, perhaps based on past campaigns you’ve run or research you’ve done elsewhere. Naturally, make sure you’ve defined exactly what it will mean for a customer to convert so that when the time comes you’ll be able to effectively measure your ROI.
When you have a list of subscribers who have specifically agreed to receive emails from you, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again, and this is why you must cherish your list like an apple of your eye. The better you treat your list; the better the return will be when you want it.
Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
I’ve yet to find a free solution for creating landing pages that is worth using. Most of the ones I’ve tried come with limited templates or it takes so long to make landing pages that look good that I may as well have paid for another tool.
Also working with a list provider, you identify a segment of people to email — but you never actually own the list. As such, you can’t see the email addresses of the people you’re emailing, so you must work with the provider to send out your email.
Thanks Matt. It supports 5 autoresponders right. If it’s not on the list you can reach out to them and ask them to add SendReach. You can add HTML and make completely custom forms (although I use the default because it converts well).
Similar to guest blogging, partner websites can allow you to target a new but appropriate audience with a campaign on your own website. Use this partner source to direct visitors back to your website — where you’re already collecting email addresses.
To me, this is worthwhile because LeadPages doesn’t limit the number of monthly visitors, I can create landing pages fast and there’s the LeadBox feature for content upgrades which I mentioned earlier.
Send emails regularly. Make sure you are reaching your subscribers at least once a month in emails or another medium. Track email campaigns and see how your subscribers treat your emails. If you had a poor open rate, it does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach your subscribers.
Sorry but I’ve just proven this info to be wrong. I bought a highly targeted list, wrote a highly targeted offer and received 8 strong leads. The rate per lead was $13.75 per lead. Incredible when compared to my seo rate of $250-$500 per lead!
In sum, choosing the best of all the above parameters may yield up to 58 times more response, as compared to choosing the worst of the above parameters. Addressing these helps assuage the concerns of the marketers.
Español: hacer una lista de correos en Gmail, Italiano: Creare una Mailing List in Gmail, Русский: сделать список рассылки в Gmail, Português: Criar uma Lista no Gmail, Deutsch: Eine Verteilerliste in Gmail erstellen, Français: créer une liste d’envoi dans Gmail, Bahasa Indonesia: Membuat Milis di Gmail, ไทย: สร้าง Mailing List ใน Gmail, 中文: 在Gmail中创建邮件列表, 日本語: Gmailのメーリングリストをつくる, 한국어: 지메일(Gmail) 메일링 리스트 만들기, Tiếng Việt: Tạo một danh sách thư tín trong Gmail, العربية: إنشاء قائمة مراسلة بريدية في إيميل الجيميل, Nederlands: Een mailinglijst maken in Gmail, हिन्दी: जीमेल पर मेलिंग लिस्ट (Mailing List) तैयार करें
Everyone likes the feeling of being in on something exclusive. Offer your email subscribers something only they can get. It might be a special discount. It could be access to a video, e-book or another piece of useful content. Promote the availability of this exclusive access in order to encourage more email enrollments.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
Our objective is to provide reliable contact information of targeted audience so that your marketing messages reach out to them at the right time. You can also grow your customer base using our email lists.
Build a mailing list of movers new to the area, updated daily. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.
My name is Paul, I tried Atomic Email Extractor and Atomic Email Sender and found them to be very useful. The truth is if you do not try you will never know. I recommend AtomPark company and its Atomic software to small and large businesses – it is profitable especially when you want to develop reasonable contacts and good relationship with others. Read more »
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
This is honestly one of the best articles I’ve read all year on increasing opt-in rates. And my attention span these days is quite brief. With such a busy schedule, I don’t have time to read junk. Thanks for the great tips!
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
The downside to LinkedIn is that it doesn’t give you email addresses to anyone who isn’t already a connection. You do have InMails if you have an upgraded account, but that’s time consuming and won’t allow you to do things on a large scale. What about everyone else?
Personalization Since it will be important in some cases to gather a subscriber’s name from a sign-up form, you’d be wise to test to see if this has a significant impact on open-rates & click-throughs. In some instances seeing a name in the subject line (or intro) will do wonders; in others it may confuse people into thinking your message is spam.
Your most responsive subscribers are arguably your biggest fans. They are more likely than the average subscriber to want more email from you, and they’ve proven that they tend to act on those emails.
Ask that the email list includes the “full contact name” of the email recipient … and the “direct mail address.” Proceed with caution when an email list is missing this key data. Also, be sure the direct mail addresses have a 94+ percent delivery guarantee … or money refund. Having the full name of email recipient will let you know if you’re receiving multiple emails addresses for the same person. And the direct mail address will let you know if you’re receiving 5 email addresses for the same household … which could raise a flag if you’re were seeking just the adult male parent … not all the children. Without the “full name” of email recipient and direct mail address, you’re simply shooting in the dark … absolutely no idea about the names on the email list that you just purchased.
Auto responder sequence – consider your goals here; this can be a great opportunity to grow your passive income, but avoid the hard sell approach. Nobody likes to sign up to an email list only to be battered with promotional emails.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
They typically have a big bucket and a form where the customers can write their email address to participate in the competition. It says on the form that they will receive other relevant information, offers, and a notification whenever there is a new competition.
When you send out an invoice, include an option to sign up for email communications with you. Again, sweeten the deal by offering an incentive such as a discount or free shipping on the next order as a reward for providing email addresses.
Webinars are a great way to go deeper on topics than you can through other list-building tools and really give a robust training, and cohesively introduce an offer to them, while also building real connection with your audience via the audio + video medium. Hands-down the best (and most FUN) list-building approach!”
There are many, many tools that can aid you in your direct marketing campaigns, such as lead generation tools to help you generate your list of prospects to outreach tools, which will help you actually launch the campaign.
Thank you Brian. I’ve read a few of your articles and handy how-to guides. It’s clear you go the extra mile to make sure you “load up” your work with valuable content. I look forward to learning more from you soon!
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
This is also common. Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is this: give away content.
One of the most effective ways of growing your list is to use the signup forms on your website. Adding the Facebook signup form to your business page and also sharing the signup form link on other social networks like Twitter yield great results.
Not really, because it means that the contacts have opted to receive emails from, say, the list-purchasing company — not your company. Even if the opt-in process includes language like, “Opt in to receive information from us, or offers from other companies we think you might enjoy,” the fact is that the recipient has never heard of your company, and does not remember opting in to receive emails from you. That means there’s a really good chance a lot of the recipients will mark you as “Spam” because they don’t recognize you or remember opting in to communications from you … which takes us to our next point.
Bought email lists can have non-existent addresses; moreover they can include spam-traps. What does this mean? A spam-trap is an email address that detects junk mailings and spammers. If you send a newsletter to this address (even if it is innocent), you can receive the status of a spammer sender. The result is that you will be banned and will not be allowed to send email messages any more.
Why not inform the visitor, that “the selected product is unfortunately out of stock, but why don’t we get back to you once it’s back?”. You can then ask for their email address and send them a notification once the product is back in stock.
This list buying is a very tricky subject and I agree that there must be something to it (demand and utility) or there would not be pages on google advertising . I am really tempted but not with a purchased list . I have 24000 emails from my customers from my website listed above that has been up about 10 years. These are people who have requested automatic rate quotes from our db. About 1/3 of them we had email correspondence with . This are years 2012/13. Now I am into internet marketing and would like to have some good advice about mailing to this list without hurting my present web traffic Thanks Walter Menuet
Design The single column vs. dual column debate will arise here, but there are also a ton of other design elements that can be tested in an email, such as the images included (if there are any), the color scheme, the styling of the text, etc.
You’ll still run into the same problems as buying a list. The people you’re emailing did not request information from you directly, and will likely view your messages as spam. The more complaints you get, the worse your delivery rate will be.
Thanks for the warning re ESPs, spam traps & spam treatments Crystal. That’s a shame. Who puts the Spam trap in there & I wonder what they’re trying to achieve? The clients I have already picked up with this purchased list may save our business. As mentioned, at $250-$500 per lead through our SEO campaign, this lead acquisition rate was unsustainable. In brief, this would not be a business. But at $13.75 per lead through the purchased cold email list, those are metrics which make a profitable business. I wonder why anyone would try to block this efficiency with Spam traps? Thanks for your time to help.