Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.
Offer a birthday or anniversary club that allows people to “enroll” by providing their email address and relevant date. Reward them with a special offer for signing up, and follow up with something else special, such as a discount coupon, on their birthday or anniversary date.
Español: hacer una lista de correos en Gmail, Italiano: Creare una Mailing List in Gmail, Русский: сделать список рассылки в Gmail, Português: Criar uma Lista no Gmail, Deutsch: Eine Verteilerliste in Gmail erstellen, Français: créer une liste d’envoi dans Gmail, Bahasa Indonesia: Membuat Milis di Gmail, ไทย: สร้าง Mailing List ใน Gmail, 中文: 在Gmail中创建邮件列表, 日本語: Gmailのメーリングリストをつくる, 한국어: 지메일(Gmail) 메일링 리스트 만들기, Tiếng Việt: Tạo một danh sách thư tín trong Gmail, العربية: إنشاء قائمة مراسلة بريدية في إيميل الجيميل, Nederlands: Een mailinglijst maken in Gmail, हिन्दी: जीमेल पर मेलिंग लिस्ट (Mailing List) तैयार करें
This wikiHow teaches you how to create a list of Gmail contacts that you can email all at once. You cannot create a mailing list from within the Gmail mobile app, nor can you select your mailing list as a recipient in the Gmail mobile app.
You must always make it clear why it’s a great idea to sign up. I stumbled across Gotogate’s checkout process, where I was surprised to see that they have a checkbox saying ‘I do not wish to sign up for the newsletter.’
Social psychologist Howard Leventhal conducted a study on urgency by testing how people responded to packets of information about tetanus. His goal was to see how he could convince more people to get vaccinated.
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Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.
After comparing key metrics like open rates and unsubscribes, you’ll be able to have an idea of which email performed better. Once you do, you can email the second 1⁄2 of your list with the “winning” email.
However, far more than just opt-in customers receive direct mailings. Non-targeted blanket mailings arrive daily in many mailboxes and e-mail accounts. Yet despite frustration with “junk mail” and “spam,” a high enough percentage of such mailings are acted upon. In fact, the percentages can increase when the advertising is targeted specifically at a particular community or group. Among African-Americans who receive direct mail, some three-quarters take the time to read what they receive instead of just throwing it away; while Asian-Americans open and read about 90 percent of all their direct mail.
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
That e-book or buying guide you created to establish thought leadership in your industry can also help build your email list. When visitors to your website request a free download, ask them to complete your opt-in form in order to download.
A direct marketing campaign may use multiple communications channels including mail, e-mail, phones, and face-to-face contact (See also Direct Mail Marketing). Different channels will be selected based on the target group. For example, a new restaurant might prefer distributing flyers or leaflets door to door, which saves money on mailing costs, targets the restaurant’s immediate neighborhood, and provides an opportunity for person-to-person engagement. Face-to-face engagement might also be used for in-store marketing. Home Depot In-Home Services, for instance, uses direct marketers in their stores to generate leads for various home improvement programs, such as cabinet resurfacing.
One disadvantage of buying mailing lists is you can’t check the validity of the email address before purchasing. You cannot even be sure that the owners of these contact emails fall into your potential audience.
Other media, such as magazines, newspapers, radio, social media, search engine marketing and e-mail can be used to elicit the response. A survey of large corporations found e-mail to be one of the most effective forms of direct response.
Andrew Chen was one of leaders in implementing the homepage-as-signup-form. His main page has an additional little trick. When you first land on there, the email form is highlighted automatically, and you can start typing your email address without needing to even click.
If you want to how to create quality backlinks to rank your site and boost your business, leave a name and email in the fields on the right side, and click button called “Yes, I want quality backlinks.” I’ll then send you my free eGuide on how you can the exact same thing that me and my clients are doing to promote our businesses.
Now that you’ve seen the many different ways to grow an email list, I’d love to show you how some of the top sites implement these ideas. Here is what I found when browsing around some of my favorite sources of email inspiration.
Select contacts. Hover your mouse over a contact’s profile picture (or their first initial if they don’t have a picture), then click the checkbox that appears below your cursor and repeat this process for each contact you want to add.
One Good Service I trust is InfoDataPlace. When you hire them, they will do a comprehensive research about your target, creating a target list of them and contact about your product and only send them to you when the Cold perspective gets Warm. To me, the service is excellent and saves tons of time.
Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.
Good information on this article. I am struggling with this myself. My company doesn’t want to risk its reputation, and there is too much conflicting information out there. I like Simon’s idea of comparing the list to social media – you can find just about everyone on there.
The ICC Consolidated Code of Advertising and Marketing relates to all direct marketing activities in their entirety, whatever their form, medium or content. It sets the standards of ethical conduct to be followed by marketers, practitioners or other contractors providing services for direct marketing purposes or in the media.
Think you’re going overboard with the email signup requests? Listen to your audience, who will likely let you know when you’ve crossed the line. You can also adhere to the old colloquialism, “You’ll know it when you see it.” Go with your gut.
Now let’s say, hypothetically, your blog posts get about 100 views per month, and your visitor-to-lead conversion rate on the blog is about 2%. That means you’d get two leads from a single blog post each month.
The way to get ideas for what to give away is by speaking with your existing customers. If you have a support team or happen to be doing support yourself, you already know what questions customers ask and what their biggest challenges are.
If your goal is to own and market to a legitimate opt-in email list (that is, the kind of email list that has a shot at garnering response), then buying an email list is not for you. The reason for that is simple…you really can’t “buy” someone’s permission. They have to give it to you.