– Find the best time and day of the week to send the campaign. Some marketers find that afternoons are more convenient, simply because people used to have less mail to deal with. Depending on your market niche and your subscribers, this may vary.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
Hi Yi. Thanks for your comment. Bounce rate is most definitely a key indicator of the health of your list. Your hard bounce rate should be no greater than 5% – that’s the industry standard. Using a purchased or rented email lists is not permitted by reputable ESPs.
DMA’s direct marketing courses help you keep up to date on the latest direct marketing techniques and technology. Marketing is best done when it is one to one. The essence of direct marketing is about using data to serve your customers and prospects the right message at the right time. This approach is channel agnostic and not solely about direct mail. New to DM or need a refresher?
One Good Service I trust is InfoDataPlace. When you hire them, they will do a comprehensive research about your target, creating a target list of them and contact about your product and only send them to you when the Cold perspective gets Warm. To me, the service is excellent and saves tons of time.
List Building Maximizer allows you to email all members with your service, product or offer. And, your email cannot be considered spam because every member has opted in and confirmed their email address.
If I sign up for an email newsletter to ABC Company because I love their widgets, I’m going to be more than a little confused when ABC Company starts to send me emails about the dongle manufacturer they just acquired.
It gives readers a starting point if they are specifically interested in the topic of landing pages, and it lets a passerby reader know that Copyblogger talks regularly about this subject. This hub page also allows the Copyblogger editorial team to recycle and breathe new life into their previously published content on landing pages.
If you sign up for something and the terms include words like “Sign up to receive updates from us and our partners that we think you’ll like,” your email address is likely being collected for a shared or sold list. A subset of this method is called co-registration. This is where you sign up at a website, but that website also automatically, or nearly automatically, signs you up for other sites. They try to legitimize this by informing you of the additional subscriptions, or providing boxes to uncheck. This is a situation where it’s not the subscriber’s intention to sign up for the material they will be receiving.
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
Good information on this article. I am struggling with this myself. My company doesn’t want to risk its reputation, and there is too much conflicting information out there. I like Simon’s idea of comparing the list to social media – you can find just about everyone on there.
When you “buy” a list, you’re actually taking ownership of the file. In theory, that sounds great because you are free to do with the list whatever you wish. In particular, you can send as many emails to the list as you like without paying any more money (deployment costs aside).
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
When you have a list of subscribers who have specifically agreed to receive emails from you, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again, and this is why you must cherish your list like an apple of your eye. The better you treat your list; the better the return will be when you want it.
Then they have a small checkbox at the bottom where you can subscribe to their newsletter. This form is also found in many checkout processes. However, Greenline lures their customers in with the promise of candy with the caption “Gummy bears and great offers” “sign up for our newsletter and we’ll add some candy to your order”. I mean… CANDY!
Everyone likes the feeling of being in on something exclusive. Offer your email subscribers something only they can get. It might be a special discount. It could be access to a video, e-book or another piece of useful content. Promote the availability of this exclusive access in order to encourage more email enrollments.
Moreover, permission is only half the battle when it comes to email marketing. Relevance is, in my opinion, just as much a factor in email marketing success, because if you’re not relevant to the recipient, who cares about permission?
Our email lists are a great fit for any company looking to include email marketing within its strategies. Some of our most popular email lists and campaigns are used by businesses in the following industries:
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.
That e-book or buying guide you created to establish thought leadership in your industry can also help build your email list. When visitors to your website request a free download, ask them to complete your opt-in form in order to download.
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria. This paid placement industry generates more than $10 billion for search companies. Marketers also use search engine optimization to drive traffic to their sites.
Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable.
These are all cases of sites installing a popup (or variation of a popup), followed by immediate boosts to email signups. Why the big boost? Well, popups are a can’t-miss call-to-action. Literally. It doesn’t get more can’t-miss than a window appearing over the content you’re trying to read.
Were there unsubscribes? Sure. But were there also email replies saying, “Die, spammer, die!” Nope — not a one! In fact, I’ve seen open and click through rates for these efforts that would make some true opt-in email marketers more than a little jealous.
Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.
Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use.