First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
Add your Ad Text and website URL to our Top Sponsored Ad Rotation to get your Top Sponsored Ads seen by Our Downline Builder Direct Members. Your Top Sponsored Ads will roatate at the top of each email that gets sent out to Builder Direct Members.
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In other words, for just over $1,000, this vendor purports to be able to send out 15 million fully opted-in, segmented emails. That’s less than 7 cents per thousand emails – and you’ll own the list afterwards.
They have made it easy to forward to a friend, and they have included the subscribe option. However, I do think one thing is missing. They aren’t really making it clear what the subscriber will receive – why should they subscribe?
– Test the email deliverability. You’ll spend time in vain if your subscribers don’t see your email. Don’t be lazy and test how your email is delivered across different ISPs and whether it is sent to the Inbox or spam box. You can use the GlockApps testing tools to check your email deliverability and spam score.
Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
I would rather create a targeted profile on face book and then filter the paid data by requesting all that data as friends. this way you can see who is real and you turn it into your list of prospects.
Thanks Matt. It supports 5 autoresponders right. If it’s not on the list you can reach out to them and ask them to add SendReach. You can add HTML and make completely custom forms (although I use the default because it converts well).
If you went out to eat, and you gave your email address to the restaurant, and then the restaurant went out of business… would you want to start getting emails from the old restaurant owner about his new carpet cleaning business? I suspect not.
its like a bomb went off on my phone when I read this article! I’ve been struggling with my conversions and definitely going to try the content upgrade since its been on my mind. I thought I was crazy to think it might work but your numbers prove I’m sane 🙂
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
Send the videos and talk to your subscribers about things they want to know about. Videos are usually better than regular emails because they are more personal and show that a real person is giving the information.
Send emails regularly. Make sure you are reaching your subscribers at least once a month in emails or another medium. Track email campaigns and see how your subscribers treat your emails. If you had a poor open rate, it does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach your subscribers.
You must also design into your email the actual mailing address of your company. Usually this goes at the bottom, but no matter where you place it, CAN SPAM requires the physical address be posted, even if it’s a Post Office box.
There are many such issues (see the articles linked from this blog post). For brevity’s sake I’ll stick to one: no such service is going to reliably remove spamtraps (which don’t necessarily bounce) from a list.
If a customer or prospect visits your website, they’re already at least somewhat interested. Don’t miss the opportunity to add them to your email list. Include email registration forms on every main page of your site, as well as on the pages for popular products and services.
In the world of email marketing, such free offers are called lead magnets. A lead magnet is an offer of information or material that is provided in exchange for an individual’s contact information. Lead magnets are created for the only purpose of converting website visitors into email leads.
If you ship products, it’s a perfect opportunity to expand your email list at no cost! Include an inbox request on a card inside every package you ship. Be sure to tout your “email only” offers and direct recipients to your website’s opt-in form. After they join, redirect them to a page where they’ll receive their first promotional offer.
You want to offer your “Free Plan” customers a chance to upgrade, so you propose a 20% off coupon be sent to their inbox, but you have 3 pretty important things to test that you know will impact how well the email does.
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more “qualified” leads that have a higher probability of getting converted into actual sales.

There are many routes to direct marketing success. One proven way is by using premium or promotional items. Unlike standard items, which can have a short shelf life, recipients tend to keep promotional items. This gives your marketing campaigns a longer shelf life!
Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.
There might be a signup in a popover, a signup at the top of a blog post, another one at the bottom. Basically, the design assumes that people will view the site differently and that in order to maximize the chances that a potential subscriber sees a signup form you’d best put sign up forms everywhere.
Combined, that’s nearly 500,000 email subscribers. How do they do it? I took a close look at each of these heavyweights of email (plus several other amazing sites) to see what methods they use to gain new subscribers. Here’s what I learned.
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
View target prospects and select advanced demographics to build your consumer mailing list easily and accurately. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products.
All you need is to add an opt-in form within your content. This can be done by embedding a form from your email provider or you can use one of the plugins listed above which support shortcode placement.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
So now that I’ve told you a few ways to acquire email lists, I’m going to tell you why you should acquire them through method number three above — the opt-in method in which you generate your own list of email contacts.
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.
If you have 20 employees who all send out ten emails a day, that’s 200 emails everyday times the total number of working days in a month. That’s thousands of emails you’re sending out! With a 1.5% conversion rate, it’ll result in loads of relevant emails each month – and you haven’t paid a penny! And I promise you that you can do this in less than five minutes if you just follow this quick guide to changing your email signature. nd out anyway.
Identify known homeowners and mortgage seekers, updated monthly. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc.. View more information…
When the presentation of an offer also features products not included in the offer, or where additional products need to be purchased to enable the consumer to use the product on offer, this should be made clear in the original offer.
Effective direct marketing is fundamentally about communicating a clear and persuasive message. Marketing programs train students to practice and develop communications and presentation skills, allowing them to better implement direct marketing campaigns.
Free Email List was once a dream! but now just for you Guys I am providing this ultimate Active USA email addresses list for free. A mailing list is simply a list of email addresses which can be used to send some information to people.
I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
Telemarketing executives must possess at least a bachelor’s degree in marketing, business administration, or a related field, and demonstrate strong communication and management skills. Prior experience must demonstrate management success, and may include telemarketing, customer service/retention, or advertising.