Telemarketing executives must possess at least a bachelor’s degree in marketing, business administration, or a related field, and demonstrate strong communication and management skills. Prior experience must demonstrate management success, and may include telemarketing, customer service/retention, or advertising.
Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]
Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
In doing so, I can get early measurements and compare those against my needs / assumptions to see if it’s worth emailing the other 900 people, or if instead I should spend more time working on my pitch or target a new audience altogether.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
Explain to them that if they collect emails, they will be able to send out tailored offers and thereby make the customers return to the store. That will make it clear to the staff why emails are valuable – not only for you but their business as well.
Newsletter engagement is best measured by open rates and click-through rates. I’ve worked with some of the best lists out there: the Help Scout newsletter regularly reaches over 21%+ open rate, a tough number to crack in our industry.
Make sure your subscribers can read your emails. Although the videos, graphics, flash animations, and logos look impressive on an email, they are often blocked by email filters. Upload video, graphics, and flash files to your site and use a flat text with hyperlinks to the site. Once your recipients get to your site, you can show them as many graphics as you want.
Once you have the amazing content, the next step is to ask for emails. People who adore your content will be primed to receive that content as often as you can create it, delivered straight to their inbox. It’s up to you to make sure they find your call-to-action (or, in this case, a call-to-subscribe). Make it obvious. Make it crystal clear.
Those people don’t know who you are; either they don’t know anything about your products or services. At best they will delete your email, at worse they will hit “Report Spam” button on it. A certain amount of spam complaints and… voila, your account with an ESP is shut down.
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This is one of the most interesting threads I have seen in a long time. It discusses a challenge that many of our customers face when trying to identify and increase their customer base. Whilst purchasing lists may reap rewards, the reality is that you just don’t know the quality of the email addresses you are obtaining.
Exactly what I was looking for, Brian. I have started a SEO blog recently and your post will surely help me to implement many things ! 🙂 Your contents are so huge that it’s hard to consume in one sitting ..lol ..Read a lot , it’s implementation time now 😉 Keep up the great work buddy !
Don’t give them the impression that they are about to sign up to yet another newsletter – one out of the thousand others in their inbox. So wherever you want them to subscribe – whether it’s in your newsletter, email signature or during checkout – you must give them something valuable in return.
Need a list for your next marketing campaign? InfoUSA makes finding new customers a snap. Plus once you’ve identified your target audience, we have everything you need in order to design, print, and deliver your customized mailer.
With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response.

Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
Email lists sold on the Internet are never validated and are full of dead and undeliverable email addresses. Plus, those lists are used by many marketers and the email addresses’ owners are already fed up with emails from other email marketers, and I have a great doubt that they will open and read your message since they receive hundreds of emails every day. Email addresses harvested from websites belong to people who did not hear about you and will hardly want to receive your emails. As a return, you will receive a lot of complaints from people for sending them unsolicited emails, and ban of your email account.
Add a QR code (a bar code that people can scan with a smartphone app) to print ads, direct-mail post cards and other printed marketing materials. Use the code to allow people to opt-in to your email list simply by scanning the code.
– Pop-up boxes. Pop-up subscription forms do have merit if they are not annoying. Some email marketers place a pop-up subscription box front and center when a user visits the site. It used to crop suddenly up in front of your eyes while you are viewing the web page. You just can’t miss it. You can either subscribe or quickly close it if you don’t want to signup.
There are many, many tools that can aid you in your direct marketing campaigns, such as lead generation tools to help you generate your list of prospects to outreach tools, which will help you actually launch the campaign.
So if a request is received, the advertiser is required to honor it within 10 business days. Period. However, even though you get a 10-way window of time, you really need to have a system that automatically and instantly processes the unsubscribe request. With all the email marketing software options we have today, there is no excuse to not have an instant, automated unsubscribe mechanism.
They have made it easy to forward to a friend, and they have included the subscribe option. However, I do think one thing is missing. They aren’t really making it clear what the subscriber will receive – why should they subscribe?
The quality of your data is directly tied to the success of your business. It ultimately determines how you market and sell your products and services to customers and how you will continue to retain and engage existing customers. Accurate data is the foundation of your business, and directly impacts your profitability.
I always Validate the Email Data first on all my lists, get all the data. You have to wash your email contacts first so you are compliant with Can Spam (#1) as well as to avoid IP Bans, blacklisting, bounce backs.
The ICC Consolidated Code of Advertising and Marketing relates to all direct marketing activities in their entirety, whatever their form, medium or content. It sets the standards of ethical conduct to be followed by marketers, practitioners or other contractors providing services for direct marketing purposes or in the media.[25]
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.