Chances are, you have already invested masses of time on your social media profiles or Facebook business page. You have written or created amazing content you are posting on your social media profiles like Twitter, LinkedIn or Facebook. Why not use those platforms to collect emails as well?
Even though the law condemns spamming, spamming is here to stay because people that think out of the box are making good money from it. I for one will delete any email that I do not know the source. However, if the headline or the subject matter is of interest, I will open the email before deleting it. Am I alone with this behavior? Surely not
We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. The value in this list building technique is in the destination: Link your Facebook page’s CTA button to a landing page that requires an email address for access to a special resource.
It’s what separates Amazon’s laser-focused “here’s that exact product you looked at on our website — and 10 others like it” emails from the countless untargeted, low-response generating “batch and blast” style emails that so many other businesses send.
The most important thing is that site where are to place your opt-in page is of high quality content on order to get the most targeted market as possible. This will surely get you a list of highly potential customers that are most likely to sign up to your opt-in page. Getting the most out of your arsenals in SEO will surely get your content on the highest page ranks as well where more potential clients are easier to bait.
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
When it comes to rented or purchased lists, you may come across vendors or marketers who say, “This email list is totally opt-in!” This means that the people on the list opted in to an email communication from someone at some point in time — like the list provider, for example. What it doesn’t mean, however, is that they opted in to receive email communications from your business. This is a critical distinction, and the next section of this post will go into more detail on why this type of “opt-in email list” (should be read with air quotes) is not a good idea for your email marketing program.
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
But… there is a different way to build a targeted opt-in email list. I’m talking about a subscription form on your website. Before you start with bulk email marketing, get your website up and running. Or, probably you already have a site where you advertise your products and services. Set up a subscription form somewhere on your web page and get others to sign up for your mailing lists. You can use this free newsletter plugin for wordpress to place a signup form on your WordPress blog. The beauty in this is that the list of emails will be confirmed, and your database will only contain the people who are interested in your offers. It’s not as quick and easy as generating or harvesting email addresses but it’s a more reliable way. You won’t send unsolicited emails as you have a proof that the recipient has subscribed himself to your mailing list.
Direct marketing began in the 19th century with Montgomery Ward’s mail-order catalogues (See also Catalog Marketing). Direct mail campaigns expanded greatly after the creation of bulk mail rates in 1928. More recently, the development of e-mail has further increased the reach and scope of direct marketing.
In other words, for just over $1,000, this vendor purports to be able to send out 15 million fully opted-in, segmented emails. That’s less than 7 cents per thousand emails – and you’ll own the list afterwards.
Not only have they made it incredibly simple to forward the newsletter, but the subscribe options are both at the top and bottom of the newsletter – impossible to miss but not in the way or distracting.
With contact groups, you can easily organize your contacts making it easier to email a specific set of people. For example, if you created a contact group called “Soccer club,” you could just send a message to that group, rather than sending out an email to 50 different people. Never leave somebody off an email again. To create a contact group: Click Gmail at the top-left corner of your Gmail page, then choose Contacts. Select contacts that you want to add to a group, click the Groups button, then create new. Enter the name of the group. Click OK.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, the operator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.
The Sales Umbrella tool is a big game changer for me and my clients. Already speeding things up no end. Again, to get access you’ll have to request through their site as it is currently in a closed beta, but I’d highly recommend you do just that.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.
There might be a signup in a popover, a signup at the top of a blog post, another one at the bottom. Basically, the design assumes that people will view the site differently and that in order to maximize the chances that a potential subscriber sees a signup form you’d best put sign up forms everywhere.
According to this study conducted by the Nielsen Group, people scan emails very quickly (51 seconds), and the only areas they give any appreciable amount of time to at all are the initial copy and headlines.
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products.
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.