Until your list size is big enough to warrant more in-depth multivariate testing (which will still follow the same guidelines), conducting smart A/B tests like the one outlined above will go a long way toward helping you create an email list that converts.
I bought a computer that did automated calling in the 90s for about $ 7000 and the result was a disaster. Probably not even .001 % ROI. Its been a while and I was considering buying an email list but after reading your comments, I will not do this. What about fax blasting? Is that an option?
However, you must have an incredibly strong CTA, as not everyone is interested in getting more emails! That means your course must be really valuable and you must do your best to explain others why and how it can benefit them – will it help them solve a problem? Will they become better at something?
There are tons of websites and publishers out there that cater to your audience — and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site’s blog or email newsletter.
Both the AWeber blog and the Help Scout blog run pop-ups, and we’ve never had someone complain that it was intrusive or annoying. As a matter of fact, a large portion of Help Scout’s newsletter subscriptions are generated by that pop-up!
Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
Not only have they made it incredibly simple to forward the newsletter, but the subscribe options are both at the top and bottom of the newsletter – impossible to miss but not in the way or distracting.
As a business you should maximize any investments you make, including the investment in email marketing. Purchasing a list is a waste of money, damages your sender reputation and lowers the value of any legitimate email sending you may do. Seriously, it’s not worth it!
Instead of just linking to your home page, try linking to a relevant landing page within your author bio. Conversion rates are generally high because anyone clicking on your link wants more information from you.
Email leads are most effectively captured through landing pages. Since landing pages focus on a single outcome, they are fantastic for conversion rates in general, and this also applies to acquiring more email addresses—so don’t get skimpy on creating them!
* 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. – Harris Interactive 1
Often different communications channels can be combined. For example, a direct mail advertisement may include a QR (quick response) code, allowing recipients to immediately follow and engage the message online.
With all that said, your signup form should be put at the place where it’s clearly visible, give a solid reason to subscribe, promise an irresistible offer that can take right away, and reassure them with the privacy statement.
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]
Electronic mailing lists usually are fully or partially automated through the use of special mailing list software and a reflector address set up on a server capable of receiving email. Incoming messages sent to the reflector address are processed by the software, and, depending on their content, are acted upon internally (in the case of messages containing commands directed at the software itself) or are distributed to all email addresses subscribed to the mailing list.
Check out The Landing Page Course from the great folks at Unbounce, you’ll get a step by step look at copywriting, design principals, psychology, testing and more tips to help you craft high converting landing pages. And it’s free.
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
Free List Check by FreshAddress is a free email hygiene tool that helps marketers quickly asses the health of their email lists. The process is fast, easy, free, and 100% secure. Input an email list and within minutes, we’ll notify you if it contains any warning signs of:
Even though this guide focuses on building your email list and not on email marketing strategies (more on that soon!), these helpful resources can get you started on the right foot after capturing an email.
Pinterest can play host to visual content that encourages visitors to sign up to see more content. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. From this board, we’ve been able to generate new leads and grow our email list.
First off, of the 4,917 email addresses that I received, 1,483 of them were for “Arthur Frommer’s Budget Travel.” Is anyone else having a hard time believing that nearly 1,500 people from ONE company genuinely opted in to this list?
People enjoy offering feedback on information that pertains to them. On certain pages of your website, include a form that asks visitors what questions they might have about your business. You might also create a live chat tool that invites questions and email addresses from people who have stayed on your website for a certain amount of time.
Exactly what I was looking for, Brian. I have started a SEO blog recently and your post will surely help me to implement many things ! 🙂 Your contents are so huge that it’s hard to consume in one sitting ..lol ..Read a lot , it’s implementation time now 😉 Keep up the great work buddy !
I’ve seen one vendor who claims to have 300 million fully opted-in email addresses available (segmentable by just about every category you can think of), and their price to buy this data is only $400 for 1 million email addresses – and only $1,000 for 15 million!
If you plan to include them in your newsletter after the signup, notify them. Many people will not object to this, but if you try to sneak them into an email campaign when all they wanted was to sign up, you’ll create a lot of discontent (not to mention kill your credibility).
Build a mailing list of movers new to the area, updated daily. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
Many people use throwaway email addresses when pressured into giving their info. This is especially true for the methods that list sellers use to collect email addresses. When you buy an email list, you’re really buying a large amount of defunct and unused email addresses.
Thank you Brian. I’ve read a few of your articles and handy how-to guides. It’s clear you go the extra mile to make sure you “load up” your work with valuable content. I look forward to learning more from you soon!
Most people don’t think of email as a lead- or contact-generating channel. But because people forward helpful emails to colleagues or friends, it can actually expand your database if you simply make forwarding or sharing email content easy for recipients. Include calls-to-action in your emails that make sharing an obvious choice for recipients, particularly with your most useful assets.
Below, you’ll get a step-by-step look at what segmentation is (and why it works), as well as some simple, yet powerful pieces of advice on segmenting subscribers to maximize the impact of your email list.
For example, if someone subscribes to our blog, we don’t send them additional offers unless they download something and subscribe to our Marketing Information list. On the flip side, if someone downloads one of our resources, we don’t subscribe them to our blog unless they opt in while filling out the form (which they can do by checking a box). This ensures that we are honoring the subscriber’s intent.
Some really fantastic marketing strategies here. Pop-ups do come across as very annoying and rude but it’s true that they do work really, really well. Perhaps surprisingly email converts better than any other channel such as facebook or twitter and pop-ups have been proven to collect the most email address of visitors.
I’m not saying you should put up something crazy like a $6,000 value prize. Think about the products in your niche that people desperately want to get their hands on and look at putting some budget aside.
Segmentation is what makes customers feel like you care about them—not about their money (which in turn makes them like you and want to spend their money with you!). In fact, according to MarketingSherpa, click-through rates on segmented emails can be as much as double the rate for unsegmented emails.
Even though the law condemns spamming, spamming is here to stay because people that think out of the box are making good money from it. I for one will delete any email that I do not know the source. However, if the headline or the subject matter is of interest, I will open the email before deleting it. Am I alone with this behavior? Surely not