Email service providers like MailChimp and ConstantContact are popular choices among marketers since they provide all basic features for subscription and marketing. Email service providers suit well for small email lists, but when the list is growing they become rather expensive.
Daily deal sites can be useful for retail or local service businesses. Offer your discount (daily deal) through the site for a limited time and ask anyone who wants to grab the deal to provide their email address in exchange.
It works because they offer the subscriber amazing stories and tips, and emphasize that it is without anything else but relevant content. I especially love that they inform the reader about how easy it is to unsubscribe at any time and that they won’t spam their inbox.
Thus, it is harder to ignore the warning signs when you’re armed with information on what to do next. You can use this information in your newsletter by creating a crystal-clear call to action after you’ve invoked a sense of urgency.
Free List Check by FreshAddress is a free email hygiene tool that helps marketers quickly asses the health of their email lists. The process is fast, easy, free, and 100% secure. Input an email list and within minutes, we’ll notify you if it contains any warning signs of:
All you need is to add an opt-in form within your content. This can be done by embedding a form from your email provider or you can use one of the plugins listed above which support shortcode placement.
Not only have they made it incredibly simple to forward the newsletter, but the subscribe options are both at the top and bottom of the newsletter – impossible to miss but not in the way or distracting.
It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Send emails regularly. Make sure you are reaching your subscribers at least once a month in emails or another medium. Track email campaigns and see how your subscribers treat your emails. If you had a poor open rate, it does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach your subscribers.
Given how speculative that rule is, it is a good practice to avoid purchasing email lists altogether. If you must sell an email list, you should probably rely on the ‘opt-in’ approach for creating such a list. ‘Opting in’ is express consent (preferably written) to a ‘clear and conspicuous’ request to share the consenting party’s email with others in order that they may send commercial email or to send the consenting party commercial email again after he or she has opted out at an earlier time.”
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
With most email marketing tools a welcome email will be part of your auto responder, but if you are using MailChimp, you could customize the ‘Final welcome email’ which is what subscribers are sent straight after they sign up.
So how do the most engaged newsletters keep their open and click-through rates so high? The secret boils down to using proven psychological principles that invoke curiosity, grab the reader, and compel them to take action.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you’re back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
Thanks Tammy. Great point: popups are extra annoying on a mobile. I wish there was a way to turn off popups for mobile visitors or at least make the popup responsive. That would be an awesome feature for a popup software product.
With DirectMail.com’s proprietary market intelligence and extensive mailing list development products, you get the data segmentation and modeling information you need to precisely target your outreach and fuel customert acquisition, retention, and loyalty/win-back.
Then, let’s say you write 30 blog posts a month. That means you’d get 60 leads in a month — 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you’re actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging — not just 720 opt-in contacts (60 leads*12 months).
Find homeowners nationwide based on geographic and demographic characteristics. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
Wow….this was a well explained detailed study, and I totally agree with you pop up boxes or slider for subscriptions do work but don’t you think at the same time they do irritate the visitors and I think first impression is the last impression.
Go into a conversation with the contact you desire to remove from the group, or the person’s G+ profile. Hover over the profile picture/name, and a drop-down menu of the group(s) the person is in should come up. Un-select the box of the group from which you wish to remove the contact.
With contact groups, you can easily organize your contacts making it easier to email a specific set of people. For example, if you created a contact group called “Soccer club,” you could just send a message to that group, rather than sending out an email to 50 different people. Never leave somebody off an email again. To create a contact group: Click Gmail at the top-left corner of your Gmail page, then choose Contacts. Select contacts that you want to add to a group, click the Groups button, then create new. Enter the name of the group. Click OK.
In doing so, I can get early measurements and compare those against my needs / assumptions to see if it’s worth emailing the other 900 people, or if instead I should spend more time working on my pitch or target a new audience altogether.
Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Plus, if you’re already in a natural email conversation with them, subscribing to more emails can be a natural next step.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
I agree with the subject matter and disagree to some extent. Yes, it is true that; buying email lists is not ideal because with email marketing, the marketer is expected to have acquired a list through the rightful source and or format. What i mean is that; the person to be emailed must have given their consent to receive updates and or news which means by signing up.
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
Set expectations – Before diving in head first, do the math to determine what are likely outcomes, perhaps based on past campaigns you’ve run or research you’ve done elsewhere. Naturally, make sure you’ve defined exactly what it will mean for a customer to convert so that when the time comes you’ll be able to effectively measure your ROI.
At first, this may sound like a quick fix. But, buying email lists is not an effective way to grow your email list. As a business, you want engaged readers that will find your emails valuable. The people on the for-sale lists did not agree to receive your emails, so the email addresses are not quality.
You must always make it clear why it’s a great idea to sign up. I stumbled across Gotogate’s checkout process, where I was surprised to see that they have a checkbox saying ‘I do not wish to sign up for the newsletter.’
Then they have a small checkbox at the bottom where you can subscribe to their newsletter. This form is also found in many checkout processes. However, Greenline lures their customers in with the promise of candy with the caption “Gummy bears and great offers” “sign up for our newsletter and we’ll add some candy to your order”. I mean… CANDY!
That e-book or buying guide you created to establish thought leadership in your industry can also help build your email list. When visitors to your website request a free download, ask them to complete your opt-in form in order to download.
“Increase Your Traffic And Sales With The Most Powerful Free List builder. Our Free Safelist Mailer Will Instantly Allow You To Increase Your Website Traffic With Our Laser-Targeted Free Website Traffic Network That Will Get Your Website Seen By 1,000’s Of Hungry Buyers At No-Cost To You!”
To get people who want to give you their emails (instead of feeling forced to do so), building an email list requires a combination of skills: content marketing, design, copywriting, sales, and paid acquisition.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
Unfortunately, there are individuals off in who-knows-where selling worthless databases containing hundreds of thousands of outdated contacts for next to nothing. Not only is this shady and immoral, but it is creating a blanketing negative stereotype of the data industry.