If a customer or prospect visits your website, they’re already at least somewhat interested. Don’t miss the opportunity to add them to your email list. Include email registration forms on every main page of your site, as well as on the pages for popular products and services.
The one limitation of LeadPages is its ability to customize templates, there are lots of templates but when you want something that’s easier to customize and you use WordPress, Thrive Leads* is a great option (read my review here).
Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
As a cost-effective alternative to email service providers, you can consider a hybrid email system like EasyMail7. It works as a powerful front-end to SMTP servers and delivery services and allows you the full control over your email list, messages, autoresponders and email deliverability.
Bought email lists can have non-existent addresses; moreover they can include spam-traps. What does this mean? A spam-trap is an email address that detects junk mailings and spammers. If you send a newsletter to this address (even if it is innocent), you can receive the status of a spammer sender. The result is that you will be banned and will not be allowed to send email messages any more.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
Customize your credit card receipt with a field/line where customers can jot down their email address while they’re signing. Or, simply ask them to write their address on the back of the receipt. At the end of the day, enter the addresses into your database and send out a welcoming email.
When a company you’ve never heard of sends you a marketing email you probably flag them as spam or simply delete the email. Sending to a purchased email list won’t engender trust nor will it won’t create a relationship with the potential customer.
The Help Scout newsletter embraces this practice with our minimal design and very obvious call to action. There’s only one big “ask” in our emails, and this design choice has played a big role in our high click-through rates.
Internet service providers (GMail, Yahoo, etc.) and anti-spam organizations create the spam traps to prevent spam from reaching people’s inboxes. The important thing for everyone to remember is if you use a purchased list, you are technically spamming the people on that list. Spam is unsolicited email and those people did not request your information.
That said, there are still some benefits to more traditional approaches to direct marketing, for example, a 2009 study by Bangor University cited that direct marketing / physical material was more real to the brain, created stronger brand emotions, and led to a greater internalization of the ad. As a result, it may produce better response rates with certain groups – especially older ones.
Explain clearly what people will receive in return for their emails: tips, tricks, news, case studies, special offers, promotions, or whatever you will send them. I.e. give a solid reason to subscribe to your mailing list.
“It could be, and it is good practice to avoid being either the seller/lessor or buyer/lessee of email lists. Either the buyer or seller of an email list can be liable for a CAN SPAM violation if he, she, or it transmits emails to those addresses and he, she, or it knew or should have known by implication that:
Like anything, though, this tactic bears testing. In addition to our popover signup form, we’ve also been experimenting with a signup form in our HelloBar (the orange bar at the top of the site). Here are the two different versions, along with the stats so far:
All direct marketing communications must include some method with which to track responses. A call to action might direct customers to call a specific number exclusive to that campaign, or to click on a link to a website with a landing page that exclusively handles responses from a given campaign (See also Post-Click Marketing). Direct marketers use the response-rate data to gauge how effective their communication is, and whether or not it needs to be changed for the next release. Such data is not only used to adjust the immediate campaign, but is also coordinated with data from other campaigns in order to present the direct marketing team with a better overall picture of their target markets. The data can then be used to more effectively optimize communication for specific market segments.
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.
With Neat, you can scan business cards and automatically add these people to your email list. Gazella offers a way to make email sign-ups required if someone wants to use your guest wifi. LeadPages helps you quickly create and deploy high performing landing pages.
EASY WAY TO VERIFY BUSINESS EMAIL LIST QUALITY: Phones! Whenever buying a business email list be sure to request phones for every record. Upon receiving your email list, simply call a random sample to verify that the email recipient does in fact work at the company. Maybe after 10 calls you’ll realize that 50% of the list is bogus. If the email list supplier doesn’t have phones for the email list, then highly recommend you avoid buying the business email list.
The choice of one over the other often depends on a cost benefit analysis i.e how much does it cost to run a campaign through a particular channel compared with how much revenue it will generate for the business.
Now, not being able to afford a “quality” email list is no reason to go out and waste money on a low cost worthless email list. Instead I recommend investing $400 into a direct mail or telemarketing list. Yes telemarketing is tough, BUT there are some nifty and effective ways to generate long-term profitable customers via telemarketing. And studies have shown that a well targeted direct mail campaign will easily generate more responses (sales) than an email campaign.
Bottom-line, quality “opt-in” email addresses … with strong guarantees … cost a lot of money, usually 20+ cents per name. Very expensive but if you’ve a strong offer and a well priced product, then a quality email list will generate a positive ROI.
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
There’s a general assumption that the advent of digital means direct marketing is no longer useful. This isn’t true. In fact, technological advancements in online and data spaces make direct marketing that much more effective and valuable. For good or bad, data is widely available today. Take advantage of this and stretch your reach and with direct marketing.
We will supply you with the most comprehensive USA Business Email list. As the market promises to improve, thus, there is a great scope for every business to start thinking of this commercial country. We also provide you the entire business mailing lists that nobody else can delivered. Along with, if your requirements don’t match our lists, then also no need to worry, our data specialists will make your desired list.
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
I bought a computer that did automated calling in the 90s for about $ 7000 and the result was a disaster. Probably not even .001 % ROI. Its been a while and I was considering buying an email list but after reading your comments, I will not do this. What about fax blasting? Is that an option?
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
Not only have you not got accurate, up to date email lists and a strategy to reach out to them, you’ve got yourself a predictable outbound lead generation process. This strategy takes no time at all to set up and allows for truly scalable growth. Goodbye list buying.
Brian, there’s one tip you forgot to add that you CONSISTENTLY nail: author engagement. For proof, I dare all readers to scroll down the comments section and see how many comments get a Brian Dean reply. Hint: all of them. Including this one, I bet.
Whatever channel you choose for your direct marketing, you must ABSOLUTELY ensure that it’s personalized. The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence – take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond. Just remember that there’s a difference between personalized marketing and creepy marketing. The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction.
I got my user ID and password, and started looking around their Web site. I figured since we have done a lot of email marketing work for publishers, I’d use publishing-related SIC codes to narrow my search. Then I narrowed things down a little more using nearby states, adding new states until I got close to the 5,000 email mark.
At first, this may sound like a quick fix. But, buying email lists is not an effective way to grow your email list. As a business, you want engaged readers that will find your emails valuable. The people on the for-sale lists did not agree to receive your emails, so the email addresses are not quality.
The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out.
Well, for starters, direct marketing allows you to very easily measure the success of a campaign. For example, say I send 1000 people an email marketing a new product, and as a result 10 people from this group buy.
Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list.
Once you have the amazing content, the next step is to ask for emails. People who adore your content will be primed to receive that content as often as you can create it, delivered straight to their inbox. It’s up to you to make sure they find your call-to-action (or, in this case, a call-to-subscribe). Make it obvious. Make it crystal clear.
Offer a birthday or anniversary club that allows people to “enroll” by providing their email address and relevant date. Reward them with a special offer for signing up, and follow up with something else special, such as a discount coupon, on their birthday or anniversary date.