Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
Given how speculative that rule is, it is a good practice to avoid purchasing email lists altogether. If you must sell an email list, you should probably rely on the ‘opt-in’ approach for creating such a list. ‘Opting in’ is express consent (preferably written) to a ‘clear and conspicuous’ request to share the consenting party’s email with others in order that they may send commercial email or to send the consenting party commercial email again after he or she has opted out at an earlier time.”
Sorry but I’ve just proven this info to be wrong. I bought a highly targeted list, wrote a highly targeted offer and received 8 strong leads. The rate per lead was $13.75 per lead. Incredible when compared to my seo rate of $250-$500 per lead!
Getting the personal touch will also lead more people to sign up – so if it feels like a personal contact from one of your employees sending out personal newsletters, people will be more inclined to subscribe. You can do that easily by saying: ‘Receive our very best offers and receive the latest news from Louise.’
Email marketing has great impact with low cost way of delivering your marketing message to current customers and prospects. Use the easy way to email list building like put on the sign up sheet, leverage business cards, host an event, try telemarketing, optimize your website for opt- ins and etc.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. The value in this list building technique is in the destination: Link your Facebook page’s CTA button to a landing page that requires an email address for access to a special resource.
According to HubSpot, every year 25% data decays from business email databases. So compiling data from authentic sources once, can not keep the databases ready-to-use in a long run. So we keep updating our b2b email lists every quarter. So whenever marketers purchase email addresses from us, they get 100% up-to-date data.
You promote your new gated assets by blogging about subject matters related to the content assets you’ve created, and then put CTAs that lead to the asset’s landing page on every one of those blog posts.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
It’s tempting to think of short-term ROI, but Return Path reports just one spam trap address can decrease your inbox placement rates to 81% and lower. It’s hard to increase business growth if your emails can’t reach your subscribers.
One of the driving forces behind every successful business is building a targeted and responsive list. We make it easy for you to build your list by mailing up to 20,000 members in as little as every 2 days.
Justin Premick is the director of education at AWeber, the email marketing software for small business owners. Below, Justin will outline how companies with modest email lists can use segmentation for better performing email campaigns.
If you went out to eat, and you gave your email address to the restaurant, and then the restaurant went out of business… would you want to start getting emails from the old restaurant owner about his new carpet cleaning business? I suspect not.
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.

Is bounce rate an accurate metric to look at when valuing your email marketing campaigns and the quality of your marketing list? I don’t think so. Most of email blasts have an average bounce rate of 20%. It’s just the reality of it. Instead, I would use ROI as a standard metric for any type of marketing efforts.
There really isn’t a shortcut to building a list. It takes time and effort but there might be one alternative. Buy a web property that has a trusted list and continue from there. It’s really a off-line strategy of acquisition but it works online too.
Building a list of valid email addresses is definitely the best way to ensure quality, but it takes time. Historically this has been difficult to achieve, but nowadays new channels make it easier to build prospect pools or identify fresh data to introduce to your customer database.
Many people use throwaway email addresses when pressured into giving their info. This is especially true for the methods that list sellers use to collect email addresses. When you buy an email list, you’re really buying a large amount of defunct and unused email addresses.
Direct marketing is attractive to many marketers because its results, positive or otherwise, can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to a 10% conversion. This metric is known as the ‘response rate’, and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
But, let met tell a bit of my story. I’ve ran an online store before, and got 11k email list of customers, but it’s on my database. And I’ve lost the business, and start to be an Internet Marketer. Can I input it on my Aweber?
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
In 1872, Ward produced the first mail-order catalog for his Montgomery Ward mail order business. By buying goods and then reselling them directly to customers, Ward was consequently removing the middlemen at the general store and, to the benefit of the customer, drastically lowering the prices.[4] The Direct Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was first established in 1917.[5] Third class bulk mail postage rates were established in 1928.[6]
When a company you’ve never heard of sends you a marketing email you probably flag them as spam or simply delete the email. Sending to a purchased email list won’t engender trust nor will it won’t create a relationship with the potential customer.
Unless your company is in the middle of some M&A action, you’re not going to come across high quality email lists you can purchase. If it’s for sale, it means that the email addresses on it have already been ripped to shreds by all the other people who have purchased that list and emailed the people on it. Any email addresses that once had value have since been spammed to the ends of the earth.
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).