I have offered you a few tips in this post. The goal is not to try and put EVERY email list building strategy into effect – just those that make the most sense for your business, your style, your writing goals… and your sanity.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in — promising to remove all contacts who don’t respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
While creative and “mysterious” headlines can work well for blog posts (since they create curiosity), people have less patience for mystery in their inbox, and they may even confuse the message for spam.
Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount.
There are corporate companies in their thousands selling out peoples details every now and then. If buying these details had no way in the society, would there still be the business of selling emails? The answer is no.
The purpose of direct response marketing, as the name suggests, is…are you ready for this? This is huge…The purpose is to…wait for it… generate a response. Sounds simple enough, right? Yet many marketers are constantly challenged with how to accomplish this goal. If you’re one of them, I’m willing to bet a shiny nickel that you’re making this grave mistake and it’s probably limiting your direct marketing potential.
A day doesn’t pass where some defrauded marketer calls, and shares a story about how they just flushed $499 down the toilet. A recent call-in shared a story of how he bought 85,000 golf email addresses for just $699. He figured he couldn’t lose even if 50% of the list was bad; sounds logical. He excitedly email tested a small 5,000 name sample, and quickly learned that more than 45% of the email addresses were undeliverable. No problem – as he expected – BUT then he was faced with a new development … his email transmission company locked his account … punishment per se for using a bad list. Most unsuspected marketers are not aware of this latter point; it’s a waste of time and money to buy a huge number of email addresses if there’s not an email transmission company that is willing to transmit the email list.
When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.
These are all examples of things you can start doing today to increase your business’ email database. Many of them are not complicated or difficult to implement. The key is to attack email list-building from as many angles as possible.
According to HubSpot, every year 25% data decays from business email databases. So compiling data from authentic sources once, can not keep the databases ready-to-use in a long run. So we keep updating our b2b email lists every quarter. So whenever marketers purchase email addresses from us, they get 100% up-to-date data.
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
While this is a relatively simple example, it still exemplifies the standard split-test for a majority of early stage startups. Sending out a test with four different variants to 1/8 of your subscribers doesn’t make much sense if you only have 300 people on your list!
The downside of direct marketing is that response rates can vary widely making the flow of prospects unpredictable. Ineffective campaigns can be costly, especially if they occur frequently. Companies that send blanket direct mail or email promotions have to overcome the negative image of junk mail and email spam. The key to effective direct marketing is an accurate database, which can be expensive to maintain.
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
DMA’s direct marketing courses help you keep up to date on the latest direct marketing techniques and technology. Marketing is best done when it is one to one. The essence of direct marketing is about using data to serve your customers and prospects the right message at the right time. This approach is channel agnostic and not solely about direct mail. New to DM or need a refresher?
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.
Kate – The problem many marketers will face is that most reputable ESPs will not accept purchased lists, targeted or not. That’s because they can wreak havoc on your deliverability in the long run. Purchased lists often contain “spam traps,” email addresses created specifically to catch people using these lists, and once you’re flagged with them most email clients will put your emails straight to the “Spam” folder.
Simply select the type of mailing list you wish to purchase. We offer four types of mailing lists: Business Lists, Consumer Lists, New Movers Lists, and New Homeowners Lists. You will be asked to select your campaign type, geographic selects, and demographic selects. Upon retrieving counts you may add, change, or delete your selects. Once you are satisfied with your list criteria, press ‘Get Counts’ and wait to review the available quantity of your list and pricing. At this point you may still edit your list criteria by clicking ‘Back.’ Once you are satisfied with your list counts, purchase the list. Within a few minutes you’ll be able to download your mailing list online from within ‘My Account.’
How it works is quite ingenious. It works through a live server connection process. So you have a chrome extension that allows the Sales Umbrella tool to sit over the top of your LinkedIn account. You then add people either one by one or in bulk from LinkedIn into your Sales Umbrella platform. The tool will then grab their corporate email addresses through some sort of server to server handshake connection directly with your prospects corporate server.
Need a list for your next marketing campaign? InfoUSA makes finding new customers a snap. Plus once you’ve identified your target audience, we have everything you need in order to design, print, and deliver your customized mailer.
When you have a list of subscribers who have specifically agreed to receive emails from you, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again, and this is why you must cherish your list like an apple of your eye. The better you treat your list; the better the return will be when you want it.
Add your Ad Text and website URL to our Top Sponsored Ad Rotation to get your Top Sponsored Ads seen by Our Downline Builder Direct Members. Your Top Sponsored Ads will roatate at the top of each email that gets sent out to Builder Direct Members.
AWeber has a fantastic example of this copy in its 7 reasons to subscribe page, which is a great place to link to on guest posts and off-site features. In other words, an AWeber guest blogger could link directly to this page in their byline, as it will convert far better than just shuffling someone over to the blog homepage.
Another form of direct marketing, insert media are marketing materials that are inserted into other communications, such as a catalog, newspaper, magazine, package, or bill. Coop or shared mail, where marketing offers from several companies are delivered via a single envelope, is also considered insert media.
In many developed countries, direct mail represents such a significant amount of the total volume of mail that special rate classes have been established. In the United States and United Kingdom, for example, there are bulk mail rates that enable marketers to send mail at rates that are substantially lower than regular first-class rates. In order to qualify for these rates, marketers must format and sort the mail in particular ways—which reduces the handling (and therefore costs) required by the postal service. In the US, marketers send over 90 billion pieces of direct mail per year.
Hi Yi. Thanks for your comment. Bounce rate is most definitely a key indicator of the health of your list. Your hard bounce rate should be no greater than 5% – that’s the industry standard. Using a purchased or rented email lists is not permitted by reputable ESPs.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, the operator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.
One Good Service I trust is InfoDataPlace. When you hire them, they will do a comprehensive research about your target, creating a target list of them and contact about your product and only send them to you when the Cold perspective gets Warm. To me, the service is excellent and saves tons of time.
In the midst of your “junk” mail, one particular piece catches your eye, one advertising a techno gadget you’ve had your eye on for a while. And there’s a sale on it—all you have to do is enter the following code on the website…
All you need is to add an opt-in form within your content. This can be done by embedding a form from your email provider or you can use one of the plugins listed above which support shortcode placement.
Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on multiple pages of your website. Some key places to consider include your website’s homepage, your ‘About Us’ page, and your ‘Contact Us’ page.
That is excellent news for you – and you can get even more out of it. By giving them the option to subscribe to your newsletter during checkout, you can indeed collect some relevant and valuable emails from people, who have already shown an interest in what you have to offer.
If you’re promoting a new social media channel or post, send it to your biggest fans first; they’re more likely to share, comment, like, and so on. As a bonus, when you email the rest of your list and they click through to the post/page, they’ll see the activity from your fans, which makes it easier for them to share/like/comment as well.
I’ve found giveaways are a good way to build up your email list. This gives incentives for people to willing give you their email in exchange for a chance at winning something. Also searching forums related to your niche is a good way to find people who are interested in what you are selling.
I’ve seen a handful of business-to-business companies use non-permission email lists with tremendous success, because the content of the emails was of great interest to the majority of people on the list.
We guarantee accurate and up-to-date, premium contacts in our business mailing lists. We have developed the world’s most innovative real-time online list-builder tool using our very own data intelligence algorithms and qualified data sources. Enjoy the safety and security of our proprietary tool. With just a few easy steps, you’ll have targeted email lists ready to be fed into your computer systems and CRM software. One product can serve multiple functions: You can use the file as a mailing list, an email database, and a simple directory of highly qualified business professionals in any industry. Buying direct marketing information from Bookyourdata.com is simple. You’ll get an all-in-one, premium database full of targeted sales leads that can be marketed to right away by phone or computer. Get started now to connect with real businesses today! — CEO, Gary Taylor