Some mailing lists are open to anyone who wants to join them, while others require an approval from the list owner before one may join. Joining a mailing list is called “subscribing” and leaving a list is called “unsubscribing”.
When you send out your newsletter, it is only people on your email list that’ll receive it right? But how often haven’t you forwarded a relevant newsletter to a friend, a colleague or your mom? I do it all the time.
Tap into your existing customer base to grow your email list and offer special deals exclusively in your email newsletters. Ask customers to sign up each time they purchase something and offer incentives if they spread the word.
When you “buy” a list, you’re actually taking ownership of the file. In theory, that sounds great because you are free to do with the list whatever you wish. In particular, you can send as many emails to the list as you like without paying any more money (deployment costs aside).
The downside to LinkedIn is that it doesn’t give you email addresses to anyone who isn’t already a connection. You do have InMails if you have an upgraded account, but that’s time consuming and won’t allow you to do things on a large scale. What about everyone else?
Just as important as gaining leads is knowing exactly where your leads are coming from and which marketing campaigns are most effective. Our tracking URL’s help you get the most out of your marketing efforts.
If you are already using videos in your content marketing, you should consider how to turn viewers into leads. It is actually possible. I have discovered the tool Wistia, which allows you to collect emails directly in your videos through their Turnstile feature.
I’m not saying you should put up something crazy like a $6,000 value prize. Think about the products in your niche that people desperately want to get their hands on and look at putting some budget aside.
I want a refund! What about refunds? This question reminds me of another victim who bought a 60,000 name boat email list for just $950. A steal! So he thought. A week later his transmission company locked his account … before they even email blasted the list. Transmission company informed that their email cleansing service classified the list as a low quality list … and quality email transmission companies will NOT touch a low quality list … since doing so would damage their reputation with servers (AOL, Gmail, etc). Anyway, the victim called the email list seller for a refund, but after receiving voicemail too many times to tally … he gave up.
Where consumers have indicated the wish not to receive direct marketing communications by signing on to a preference service, or in any other way, this should be respected. Marketers who are communicating with consumers internationally should, where possible ensure that they avail themselves of the appropriate preference service in the markets to which they are addressing their communications and respect consumers’ wishes not to receive such communications (see also General Provisions, article 19, data protection and privacy. Where a system exists, enabling consumers to indicate a wish not to receive unaddressed mail (e.g. mailbox stickers), this should be respected.
Effective direct marketing is fundamentally about communicating a clear and persuasive message. Marketing programs train students to practice and develop communications and presentation skills, allowing them to better implement direct marketing campaigns.
A day doesn’t pass where some defrauded marketer calls, and shares a story about how they just flushed $499 down the toilet. A recent call-in shared a story of how he bought 85,000 golf email addresses for just $699. He figured he couldn’t lose even if 50% of the list was bad; sounds logical. He excitedly email tested a small 5,000 name sample, and quickly learned that more than 45% of the email addresses were undeliverable. No problem – as he expected – BUT then he was faced with a new development … his email transmission company locked his account … punishment per se for using a bad list. Most unsuspected marketers are not aware of this latter point; it’s a waste of time and money to buy a huge number of email addresses if there’s not an email transmission company that is willing to transmit the email list.
Webinars are a great way to go deeper on topics than you can through other list-building tools and really give a robust training, and cohesively introduce an offer to them, while also building real connection with your audience via the audio + video medium. Hands-down the best (and most FUN) list-building approach!”
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
Customer reviews are the “social proof” that encourages people to join in on something. It’s one thing for you to tell people to sign up for a campaign, but it’s another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.
Wow – amazingly in depth post on list building! I am having a real focus on this (just installed my lead magnet which is doing well) but there is a tonne of things I still need to focus on. Thanks for the tips.
In sum, choosing the best of all the above parameters may yield up to 58 times more response, as compared to choosing the worst of the above parameters. Addressing these helps assuage the concerns of the marketers.
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
Top commercial and nonprofit brands nationwide rely on DirectMail.com as a comprehensive, one-stop resource for all their specialty and compiled direct mailing list and brokerage service needs – from responder, lifestyle, and interest lists to activities and membership lists, and everything in between.
Subject Lines Chapter 4 offered best practices to utilize in your subject lines as well as some engagement killers to avoid, but open-rates can always be maximized by sending out variations to small segments of your list to see which one resonates the most.
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
Resending the email can yield big gains, since you can potentially reach subscribers who might have missed your first email. You could try a different subject line or slightly different content in the body. You’ll also want to segment out the responders—that could be just people who ordered, or everyone who opened or clicked.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out.
List fatigue is also a concern. If you’re buying a list from a trade show, keep in mind that the other vendors at the trade show, and even businesses elsewhere who bought the list, are also emailing these recipients. By the time you reach the recipients’ inboxes, those readers are going to be exhausted by the barrage of unsolicited commercial email they’ve been receiving.
Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.
If you find a source of prospects from a targeted website and purchase an email list … you pretty much know they are visiting the website for certain reasons but I suppose this list could be useless too
Free courses provide an incredibly high-value incentive to attract new potential customers. It stands out wholly amongst the sea of free eBooks that are used to attract attention, and because it provides so much value upfront, the likelihood that someone will continue to want to learn from you increases exponentially.”
In addition to the things above, you can consider other lead magnets such as an exclusive discount, a subscriber-only bonus, a free trial, a free consultation, a contest giveaway, or whatever you think your target audience might want.
A better way to grow your email list is through confirmed opt-in, which ensures that the people you are sending emails to want your emails. This also means you will get less unsubscribes. To learn about more effective ways to grow your list, download our free Ultimate Guide to Email Marketing!