This is also common. Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is this: give away content.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
Everyone likes the feeling of being in on something exclusive. Offer your email subscribers something only they can get. It might be a special discount. It could be access to a video, e-book or another piece of useful content. Promote the availability of this exclusive access in order to encourage more email enrollments.
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
There are corporate companies in their thousands selling out peoples details every now and then. If buying these details had no way in the society, would there still be the business of selling emails? The answer is no.
The quality of your data is directly tied to the success of your business. It ultimately determines how you market and sell your products and services to customers and how you will continue to retain and engage existing customers. Accurate data is the foundation of your business, and directly impacts your profitability.
You can specifically apply this to email marketing by following the one email, one goal rule, in that each email should only have one desired outcome (view a blog post, see a new feature, hear about an update, etc.).
The ending of an article provides a classic example of the “What’s next?” phenomenon experienced by web users. The time invested in that activity has ended, leaving users without a clear cue on what they should do next.
Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, the 18th century entrepreneur and pottery manufacturer Josiah Wedgwood pioneered many of the marketing strategies used today, including direct marketing.
Make sure your subscribers can read your emails. Although the videos, graphics, flash animations, and logos look impressive on an email, they are often blocked by email filters. Upload video, graphics, and flash files to your site and use a flat text with hyperlinks to the site. Once your recipients get to your site, you can show them as many graphics as you want.
You promote your new gated assets by blogging about subject matters related to the content assets you’ve created, and then put CTAs that lead to the asset’s landing page on every one of those blog posts.
Harvesting emails and selling them can get you in a world of trouble. CAN SPAM specifically states that it is illegal to sell and buy email addresses. It is, however, legal to rent a list, but that’s still considered sketchy.
One of the most effective ways of growing your list is to use the signup forms on your website. Adding the Facebook signup form to your business page and also sharing the signup form link on other social networks like Twitter yield great results.
Notice that the call to action at the end of the presentation leads to our resource page, where visitors can download the eBook in exchange for their email address. This process is effective because it lets you work with content you have already created and turn it into something that generates leads on an entirely different platform.
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
In the example below, the email list is marketed as “the most accurate,” “targeted” and SPAM-free.” The thing is though, the people on the for-sale lists did not agree to have your emails sent to them. Therefore, the list is not accurate, not targeted correctly and most certainly spam.
In order to convince you that email should be your #1 when it comes to communicating with customers, it’s time to bring out the statistics and data to examine how and why email use lends itself to better engagement.
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.
– Pop-up boxes. Pop-up subscription forms do have merit if they are not annoying. Some email marketers place a pop-up subscription box front and center when a user visits the site. It used to crop suddenly up in front of your eyes while you are viewing the web page. You just can’t miss it. You can either subscribe or quickly close it if you don’t want to signup.
Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]
Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.
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VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
Craft your pitch – Next, put together the offer that you’re going to be sending out, and make sure the style of the creative (size, colors, user flow, language, etc) all match your target audience and selected channel. If email is your choice, we have you covered here with outreach scripts.
Nowadays there are various free plugins that do what subscriber magnet does and then some. Just thought I’d let everybody know. Great tips and refreshing compared to all the other same ole stuff out there 😉
Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
Our credit multiplier function allows you to earn more credits towards building your business by reading member’s emails. This boosts member activity and response, making it easy to gain targeted leads for your business.
Layout Especially important for HTML emailers, we found out this lesson ourselves when we saw better newsletter engagement from going from 3 calls to action in one broadcast down to only one. Those selling a variety of products (a la eCommerce) will also want to closely experiment with this variable.
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
When developing our business databases, our data experts have collated data from global and legitimate sources to ensure all data our email lists contain is accurate. Some of those data sources include: business directories, trade fairs, opt-in email addresses, surveys and feedback forms, seminars and conferences, etc.