‘Commercial content’ advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose. Therefore, your blog or newsletter—if transmitted—is probably commercial content and subject to opt-out and disclosure requirements. The safest practice when using your blog to corral email addresses is the use of ‘opt in’ provisions, briefly discussed above.”
When the average user logs into Facebook, they want to see new pictures from last Friday night (so they can un-tag any unsightly evidence), updates from family members who are out of state, and witty status updates from their friends.
Broadcast faxing, in which faxes are sent to multiple recipients, is now less common than in the past. This is partly due to laws in the United States and elsewhere which regulate its use for consumer marketing. In 2005, President Bush signed into law S.714, the Junk Fax Prevention Act of 2005 (JFPA), which allows marketers to send commercial faxes to those with whom they have an established business relationship (EBR), but imposes some new requirements. These requirements include providing an opt-out notice on the first page of faxes and establishing a system to accept opt-outs at any time of the day. Roughly 2% of direct marketers use fax, mostly for business-to-business marketing campaigns.
We use phrases such as “Click here to read XYZ.” This may seem obvious, but we’ve found that trying to be less clever with calls-to-action and speaking more directly to subscribers has really boosted click-through rates in newsletter broadcasts.
A 2010 study by the Direct Marketing Association reports that in 2010, marketers—commercial and nonprofit—spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. In 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
Have you ever noticed that when you first join an email list, you tend to read almost every email? But then, over time, you start to lose interest and read less and less—even if you don’t unsubscribe?
Another refund story involves a young woman who started a new business catering to the senior’s market. She bought an ailment email list consisting of a whopping 175,000 email addresses AND direct mail addresses for just $1700. She was a sharp marketer because as an extra quality control measure, she called us and asked that we append age data … just to make sure the names were really seniors. Well, I’m sure you can guess. Over 55% of the names were under age 50 … far from her target market. Plus, we also discovered that the list was loaded with duplicates. Bottom-line, after eliminating all the duplicates and under age names, her ailment list dwindled down to 48,000 names. She was mad but still under control since she still had about 48,000 email names … for just $1700 … a good deal. Then she did a test email blast to 10,000 names; undeliverable / bounce-back rate was 43% … that was the straw that broke the camel’s back. She called the email list provider demanding her money back. But like 99% of the time, the email list seller refused to refund any money, but instead offer her more email addresses. Of course she did not want more bad email addresses – as the cost of cleaning the bad email addresses was too much.
For sure, it doesn’t work having a CTA saying ‘Do as thousands. Sign up for our newsletter.’ That will lead the potential subscriber to think ‘am I just another subscriber?’ and will give the impression that the newsletter is just like all the others, left unopened and eventually deleted.
While creative and “mysterious” headlines can work well for blog posts (since they create curiosity), people have less patience for mystery in their inbox, and they may even confuse the message for spam.
BUSINESS EMAIL LIST – GENERIC EMAIL ADDRESSES: Sending your offer to email addresses like: “firstname.lastname@example.org” will result in few responses. Generic email addresses are very common with restaurant email lists, attorney email lists, and other business email list sellers. These types of email addresses are an indicator that the email addresses were compiled from web crawlers. For a successful email list campaign you need the email address of restaurant owner/partner … not info.
Download the free trial of EasyMail7 and give it a try yourself to see how it helps you create and deliver awesome personalized emails to your subscribers and quickly build fully-customizable drip campaigns for all your needs.
Below, you’ll get a step-by-step look at what segmentation is (and why it works), as well as some simple, yet powerful pieces of advice on segmenting subscribers to maximize the impact of your email list.
Hi David, you raise a good point. To my knowledge there’s no data on that as of yet. My feeling is this: a mediocre lead is better than no lead at all. If a business has issues converting targeted people to sales, then the sales process needs to improve.
I guess these vendors just rely on people saying to themselves, “Wow, 10 MILLION emails going out for my business for only FIVE HUNDRED BUCKS! I mean, that’s only a NICKEL to send out a THOUSAND emails! How could this NOT work?”
For example, if someone subscribes to our blog, we don’t send them additional offers unless they download something and subscribe to our Marketing Information list. On the flip side, if someone downloads one of our resources, we don’t subscribe them to our blog unless they opt in while filling out the form (which they can do by checking a box). This ensures that we are honoring the subscriber’s intent.
Build a mailing list of movers new to the area, updated daily. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
With Atomic Email Extractor you have opportunity to specify keywords or certain website URLs for a targeted search. As a result, the program collects email addresses from the Internet that matches your defined filter rules.
Thank you for visiting DirectMail.com! Were you looking for Geoselector? We’re sorry but Geoselector is currently unavailable. Maintenance upgrades to the system and its features are taking a little longer than expected. But all good things are worth the wait, and we are working on making Geoselector not just good, but great for our customers. Geoselector will be coming back better than ever with new features, upgrades, and of course data enhancements. We cannot wait to share what we have in store.
All you need is to add an opt-in form within your content. This can be done by embedding a form from your email provider or you can use one of the plugins listed above which support shortcode placement.
If your goal is to own and market to a legitimate opt-in email list (that is, the kind of email list that has a shot at garnering response), then buying an email list is not for you. The reason for that is simple…you really can’t “buy” someone’s permission. They have to give it to you.
Well, for starters, direct marketing allows you to very easily measure the success of a campaign. For example, say I send 1000 people an email marketing a new product, and as a result 10 people from this group buy.
Another company that offers a great incentive is Zalando. They have made it absolutely crystal clear what the customer gains from signing up to the newsletter – and by including a discount they make it hard to resist! Everyone likes a great offer, hey?
One of the most effective ways of growing your list is to use the signup forms on your website. Adding the Facebook signup form to your business page and also sharing the signup form link on other social networks like Twitter yield great results.
Free courses provide an incredibly high-value incentive to attract new potential customers. It stands out wholly amongst the sea of free eBooks that are used to attract attention, and because it provides so much value upfront, the likelihood that someone will continue to want to learn from you increases exponentially.”
Layout Especially important for HTML emailers, we found out this lesson ourselves when we saw better newsletter engagement from going from 3 calls to action in one broadcast down to only one. Those selling a variety of products (a la eCommerce) will also want to closely experiment with this variable.
Don’t give them the impression that they are about to sign up to yet another newsletter – one out of the thousand others in their inbox. So wherever you want them to subscribe – whether it’s in your newsletter, email signature or during checkout – you must give them something valuable in return.
You are incredibly cool, if you have the subscribe option in your newsletter, but as I briefly mentioned earlier, you must answer their ‘why should I?’ question – or more commonly known as ‘What’s in it for me?’.
First proposed and popularized by Derek Halpern of Social Triggers, a feature box is a large, well, box that sits above your company blog’s content, presenting a snapshot of what the blog is about and why people will benefit if they subscribe via email. To see an example in action, check our personal example on the Help Scout blog:
If the list is small (say, under 100,000 records), maybe you could do this. Maybe not. But you have to be aware of the fact that sending a high quantity of promotional email out using your own email server could very well put your ability to send regular business email at risk.
So if a request is received, the advertiser is required to honor it within 10 business days. Period. However, even though you get a 10-way window of time, you really need to have a system that automatically and instantly processes the unsubscribe request. With all the email marketing software options we have today, there is no excuse to not have an instant, automated unsubscribe mechanism.
“The lists were not cleaned and opt in like he said the (sic) would be and were full of spam traps and complainers. I lost my mail servers and because it was down for 4 days I lost revenue. I even lost my website because of complaints to my host.”
826 National is the largest nonprofit youth writing network in the country. 826 encourages under-resourced students to ignite their creativity, explore identity, advocate for themselves and their community, and achieve academic and professional success – all through the transformative power of writing.
Notice that the call to action at the end of the presentation leads to our resource page, where visitors can download the eBook in exchange for their email address. This process is effective because it lets you work with content you have already created and turn it into something that generates leads on an entirely different platform.
You can easily link to your Mailchimp form if you are using Mailchimp. To get the link to your opt-in form you go to your Mailchimp list, click the drop down, press choose forms and then general forms.
Personalization Since it will be important in some cases to gather a subscriber’s name from a sign-up form, you’d be wise to test to see if this has a significant impact on open-rates & click-throughs. In some instances seeing a name in the subject line (or intro) will do wonders; in others it may confuse people into thinking your message is spam.
Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — will seriously suffer. Curious why buying email lists is a legitimate email marketer’s kiss of death? Read on. Plus, we’ll give you a list of squeaky-clean and effective ways to build your email marketing list in lieu of list buying.
Like anything, though, this tactic bears testing. In addition to our popover signup form, we’ve also been experimenting with a signup form in our HelloBar (the orange bar at the top of the site). Here are the two different versions, along with the stats so far:
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.
Promote content on your Facebook Timeline that your followers can sign up to access. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks.
The definition of direct marketing is the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers. This essentially means that the product / service owner and the customer are communicating directly, without an intermediate.
If you have physical stores, it is an excellent opportunity to collect leads without having to buy expensive equipment or train the staff. Hopefully plenty of customers visit your store every day – why not ask them for their email address when they are in your store? It’s just that simple. Asking for their email can seem odd or out of place if the staff doesn’t explain why they should. So instead of just asking them for their email, ask them if they want to save money on their next purchase – because who wouldn’t? I’ve previously spoken to Torkel Johannesen and Alf Johndal from the Norwegian beauty universe VITA. They introduced me to their amazing omnichannel strategy. They use their physical stores actively to collect emails and thereby sign ups for their newsletter.
Platforms like BuddyPress for WordPress make it easy to set up a community and foster interaction between your brand and your customers. Include a sign-up form for your newsletter on every page of the community.
Send useful information and tips. Your emails should contain something that the customer wants. It shouldn’t be just the information about your company or yourself. Focus on giving more than just what you sell. Specific content, messages, and other targeted information that interests your customers are good to include. It is a great way to make readers look forward to your emails as they will know that they are going to receive great information from you. Provide value in your emails and don’t try to profit in some way from everyone of them.
If you scan the market then there you will find many vendors like InfoUSA, Book Your Data, DMDatabases, FrescoData, etc. to get your b2b email list from. But it is doubtful that how many of them are actually confidant about the deliverability of their databases.
Display Ads are interactive ads that appear on the Web next to content on Web pages or Web services. Formats include static banners, pop ups, videos, and floating units. Customers can click on the ad to respond directly to the message or to find more detailed information. According to research by eMarketer, expenditures on online display ads rose 24.5% between 2010 and 2011.
Some mailing lists are open to anyone who wants to join them, while others require an approval from the list owner before one may join. Joining a mailing list is called “subscribing” and leaving a list is called “unsubscribing”.
AWeber has a fantastic example of this copy in its 7 reasons to subscribe page, which is a great place to link to on guest posts and off-site features. In other words, an AWeber guest blogger could link directly to this page in their byline, as it will convert far better than just shuffling someone over to the blog homepage.
Do keep in mind that nothing in life (unfortunately) is ever free. So when I tell you, you can do all of these things without spending any money, it does, however, mean you are going to invest a certain amount of your own time implementing these tips.
If I sign up for an email newsletter to ABC Company because I love their widgets, I’m going to be more than a little confused when ABC Company starts to send me emails about the dongle manufacturer they just acquired.
What about sending marketing messages to people who have only subscribed to your blog or vice-versa? If someone subscribes to a company blog, is it legal for the company to then use that provided email to send marketing information? Or should the email only be used for the intended use for which it was provided?