Those people don’t know who you are; either they don’t know anything about your products or services. At best they will delete your email, at worse they will hit “Report Spam” button on it. A certain amount of spam complaints and… voila, your account with an ESP is shut down.
In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
Wow, great info! Thanks Julia. I’d like to share another tip. A great way to build your opt-in email marketing lists fast & free is to participate is joint venture giveaways. I contribute in most of the JV giveaways. On a bad day I get 5 new sign up but I often get over 20 in just 1 day plus I make money from home selling discounted packages! Great for niche marketing too.
I’ve seen one vendor who claims to have 300 million fully opted-in email addresses available (segmentable by just about every category you can think of), and their price to buy this data is only $400 for 1 million email addresses – and only $1,000 for 15 million!
You have lots of options to test here: including a freebie, adding social proof to your opt-in form, creating a “long” form as found on places like QuickSprout, or keeping things relatively minimal, as we do on the Help Scout blog.
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There’s a few ways that vendors build these non opt-in email lists.
– Provide webinars. People love free educational seminars, that’s why webinars are considered the best performing lead magnet. However they have one downside: they take more time and effort to prepare and implement. Anyway, keep webinars in your mind as they can transform your business.
EASY WAY TO VERIFY BUSINESS EMAIL LIST QUALITY: Phones! Whenever buying a business email list be sure to request phones for every record. Upon receiving your email list, simply call a random sample to verify that the email recipient does in fact work at the company. Maybe after 10 calls you’ll realize that 50% of the list is bogus. If the email list supplier doesn’t have phones for the email list, then highly recommend you avoid buying the business email list.
However, far more than just opt-in customers receive direct mailings. Non-targeted blanket mailings arrive daily in many mailboxes and e-mail accounts. Yet despite frustration with “junk mail” and “spam,” a high enough percentage of such mailings are acted upon. In fact, the percentages can increase when the advertising is targeted specifically at a particular community or group. Among African-Americans who receive direct mail, some three-quarters take the time to read what they receive instead of just throwing it away; while Asian-Americans open and read about 90 percent of all their direct mail.
Lists can be obtained through public or commercial sources, and may represent all the people in a particular neighborhood, all the people who entered a contest drawing, all the people who opted in to a newsletter, a customer list from another business, etc. Such lists should not be used indiscriminately; instead, the data should be analyzed to create messages and offers that are likely to be relevant to these customers or prospects.
(function(){“use strict”;function s(e){return”function”==typeof e||”object”==typeof e&&null!==e}function a(e){return”function”==typeof e}function u(e){X=e}function l(e){G=e}function c(){return function(){r.nextTick(p)}}function f(){var e=0,n=new ne(p),t=document.createTextNode(“”);return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function d(){var e=new MessageChannel;return e.port1.onmessage=p,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(p,1)}}function p(){for(var e=0;et.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,””)}),String.prototype.includes||(String.prototype.includes=function(e,n){“use strict”;return”number”!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},”./shared/require-global.js”:function(e,n,t){e.exports=t(“./shared/require-shim.js”)},”./shared/require-shim.js”:function(e,n,t){var r=(this.window,function(e){if(!r.hasModule(e)){var n=new Error(‘Cannot find module “‘+e+'”‘);throw n.code=”MODULE_NOT_FOUND”,n}return t(“./”+e+”.js”)});r.loadChunk=function(e){return”main”==e?t.e(“main”).then(function(e){t(“./main.js”)}.bind(null,t))[“catch”](t.oe):”dev”==e?Promise.all([t.e(“main”),t.e(“dev”)]).then(function(e){t(“./shared/dev.js”)}.bind(null,t))[“catch”](t.oe):”internal”==e?Promise.all([t.e(“main”),t.e(“internal”),t.e(“qtext2”),t.e(“dev”)]).then(function(e){t(“./internal.js”)}.bind(null,t))[“catch”](t.oe):”ads_manager”==e?Promise.all([t.e(“main”),t.e(“ads_manager”)]).then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))[“catch”](t.oe):”content_widgets”==e?Promise.all([t.e(“main”),t.e(“content_widgets”)]).then(function(e){t(“./content_widgets.iframe.js”)}.bind(null,t))[“catch”](t.oe):void 0},r.whenReady=function(e,n){Promise.all(window.webpackChunks.map(function(e){return r.loadChunk(e)})).then(function(){n()})},r.prefetchAll=function(){t(“./settings.js”);Promise.all([t.e(“main”),t.e(“qtext2”)]).then(function(){}.bind(null,t))[“catch”](t.oe)},r.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty(“./”+e+”.js”)},r.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n=c?n():document.fonts.load(l(o,'”‘+o.family+'”‘),a).then(function(n){1<=n.length?e():setTimeout(t,25)},function(){n()})}t()});var w=new Promise(function(e,n){u=setTimeout(n,c)});Promise.race([w,m]).then(function(){clearTimeout(u),e(o)},function(){n(o)})}else t(function(){function t(){var n;(n=-1!=y&&-1!=v||-1!=y&&-1!=g||-1!=v&&-1!=g)&&((n=y!=v&&y!=g&&v!=g)||(null===f&&(n=/AppleWebKit\/([0-9]+)(?:\.([0-9]+))/.exec(window.navigator.userAgent),f=!!n&&(536>parseInt(n[1],10)||536===parseInt(n[1],10)&&11>=parseInt(n[2],10))),n=f&&(y==b&&v==b&&g==b||y==x&&v==x&&g==x||y==j&&v==j&&g==j)),n=!n),n&&(null!==_.parentNode&&_.parentNode.removeChild(_),clearTimeout(u),e(o))}function d(){if((new Date).getTime()-h>=c)null!==_.parentNode&&_.parentNode.removeChild(_),n(o);else{var e=document.hidden;!0!==e&&void 0!==e||(y=p.a.offsetWidth,v=m.a.offsetWidth,g=w.a.offsetWidth,t()),u=setTimeout(d,50)}}var p=new r(a),m=new r(a),w=new r(a),y=-1,v=-1,g=-1,b=-1,x=-1,j=-1,_=document.createElement(“div”);_.dir=”ltr”,i(p,l(o,”sans-serif”)),i(m,l(o,”serif”)),i(w,l(o,”monospace”)),_.appendChild(p.a),_.appendChild(m.a),_.appendChild(w.a),document.body.appendChild(_),b=p.a.offsetWidth,x=m.a.offsetWidth,j=w.a.offsetWidth,d(),s(p,function(e){y=e,t()}),i(p,l(o,'”‘+o.family+'”,sans-serif’)),s(m,function(e){v=e,t()}),i(m,l(o,'”‘+o.family+'”,serif’)),s(w,function(e){g=e,t()}),i(w,l(o,'”‘+o.family+'”,monospace’))})})},void 0!==e?e.exports=a:(window.FontFaceObserver=a,window.FontFaceObserver.prototype.load=a.prototype.load)}()},”./third_party/tracekit.js”:function(e,n){/**
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
Free online tools make your users’ lives easier, and all they have to do is sign up with their email address. For example, we’ve created quite a few free tools, like Marketing Grader, to gather email addresses.
As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. (But not by purchasing email lists — learn why you should never buy an email list in this post.)
All of the things I have gone through in this post are great ideas and experiences I have made, and I know for sure that they will help you to effectively grow your email list and keep your email marketing budget intact.

Building a list of valid email addresses is definitely the best way to ensure quality, but it takes time. Historically this has been difficult to achieve, but nowadays new channels make it easier to build prospect pools or identify fresh data to introduce to your customer database.
Don’t give them the impression that they are about to sign up to yet another newsletter – one out of the thousand others in their inbox. So wherever you want them to subscribe – whether it’s in your newsletter, email signature or during checkout – you must give them something valuable in return.
I got my user ID and password, and started looking around their Web site. I figured since we have done a lot of email marketing work for publishers, I’d use publishing-related SIC codes to narrow my search. Then I narrowed things down a little more using nearby states, adding new states until I got close to the 5,000 email mark.
When developing our business databases, our data experts have collated data from global and legitimate sources to ensure all data our email lists contain is accurate. Some of those data sources include: business directories, trade fairs, opt-in email addresses, surveys and feedback forms, seminars and conferences, etc.
In the checkout process at Greenline, they ask for all the “normal” things you usually ask for in a checkout process: Are you a private person, business, or public institution? And then they ask for email address, phone number, name, address, and zip code.
The above screengrab is from an article on James Clear’s site. Before you get to any words in the article itself, you’ve been hit with three CTAs for his newsletter. Clearly, email is a priority for him!
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
When the average user logs into Facebook, they want to see new pictures from last Friday night (so they can un-tag any unsightly evidence), updates from family members who are out of state, and witty status updates from their friends.
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
If you’re promoting a new social media channel or post, send it to your biggest fans first; they’re more likely to share, comment, like, and so on. As a bonus, when you email the rest of your list and they click through to the post/page, they’ll see the activity from your fans, which makes it easier for them to share/like/comment as well.
I always Validate the Email Data first on all my lists, get all the data. You have to wash your email contacts first so you are compliant with Can Spam (#1) as well as to avoid IP Bans, blacklisting, bounce backs.
Coupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices. In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of Money Mailer and Brent Dusing of CellFire. Money […]
Take Social, you can leverage Social channels such as Facebook and Twitter to deploy campaigns (you no longer have to be a coded / programmer), there are wizard-based tools for doing this to create Apps that are publishing directly to these channels. When people respond to your App (e.g. Photo Contest, Refer-A-Friend for incentive, etc.) they opt-in to direct communications and provide an email address and address (or whatever it is you customise that you wish to capture). These people are then immediately available for your direct marketing campaigns.
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
– Ask for a reason for the unsubscribe request. The truth can hurt, but it can also inform you about what you did wrong if anything so you can avoid the same mistakes in the future. You can put a quick box on your unsubscribe page asking the user to tell you why they decided to unsubscribe.
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
You might be doing all the right things to generate leads — landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn’t driving the engagement you need. A/B test (also known as “split test”) different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you’re posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
As a cost-effective alternative to email service providers, you can consider a hybrid email system like EasyMail7. It works as a powerful front-end to SMTP servers and delivery services and allows you the full control over your email list, messages, autoresponders and email deliverability.
When you buy a mailing list you must define the area you wish to target. Targeted mailing lists are proven to increase response rates. You may define your direct mailing list by state, county, city, SCF, Zip codes, and even by radius.
Fortunately, there are options for popups, as the strategy covers a wide variety of different implementations. I’m throwing all these under the umbrella of “popup.” Let me know in the comments if I’ve missed any favorites you’ve used or seen.
In the example below, the email list is marketed as “the most accurate,” “targeted” and SPAM-free.” The thing is though, the people on the for-sale lists did not agree to have your emails sent to them. Therefore, the list is not accurate, not targeted correctly and most certainly spam.
Media planners and analysts need at least a bachelor’s with a background in media and communications; some job postings require a master’s degree. They must demonstrate strong communications, organizational, and analytical skills. Analysts must be efficient at finding, analyzing, and monitoring information, and capable of reporting that information clearly to others.
In the 19th century, Aaron Montgomery Ward believed that using the technique of selling products directly to the customer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as a model for marketing products and creating customer loyalty.[4] The term “direct marketing” was coined long after Montgomery Ward’s time.
Email service providers like MailChimp and ConstantContact are popular choices among marketers since they provide all basic features for subscription and marketing. Email service providers suit well for small email lists, but when the list is growing they become rather expensive.
Every direct marketing campaign should feature a specific call to action. Often this is for an immediate purchase (“Pick up the phone and call right now to order”), but it doesn’t have to be—it could be a preliminary step leading to a sale. A direct marketing effort might acquire stronger leads for a particular sales force, perhaps calling customers to schedule appointments for consultations. Other calls to action might involve a “sale” that isn’t a financial one, such as when a non-profit organization uses direct marketing to recruit volunteers.
And sure, when you compare a nickel for a thousand emails to, say, a hundred bucks  for a thousand emails (which is TWO THOUSAND TIMES the cost), it’s easy to further calculate that even if the response rate is only 1/2000th as good, you’re still coming out ahead.
I’m not saying you should put up something crazy like a $6,000 value prize. Think about the products in your niche that people desperately want to get their hands on and look at putting some budget aside.