One day I saw a representative of this company offering 5,000 email addresses for free (he’s on LinkedIn), so I figured, “OK, let’s get a peek behind the curtain here, just to see what kind of email addresses they have.”
The ICC Consolidated Code of Advertising and Marketing relates to all direct marketing activities in their entirety, whatever their form, medium or content. It sets the standards of ethical conduct to be followed by marketers, practitioners or other contractors providing services for direct marketing purposes or in the media.[25]
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
While this is a relatively simple example, it still exemplifies the standard split-test for a majority of early stage startups. Sending out a test with four different variants to 1/8 of your subscribers doesn’t make much sense if you only have 300 people on your list!
The quality of your data is directly tied to the success of your business. It ultimately determines how you market and sell your products and services to customers and how you will continue to retain and engage existing customers. Accurate data is the foundation of your business, and directly impacts your profitability.
Send the videos and talk to your subscribers about things they want to know about. Videos are usually better than regular emails because they are more personal and show that a real person is giving the information.
That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.
I want a refund! What about refunds? This question reminds me of another victim who bought a 60,000 name boat email list for just $950. A steal! So he thought. A week later his transmission company locked his account … before they even email blasted the list. Transmission company informed that their email cleansing service classified the list as a low quality list … and quality email transmission companies will NOT touch a low quality list … since doing so would damage their reputation with servers (AOL, Gmail, etc). Anyway, the victim called the email list seller for a refund, but after receiving voicemail too many times to tally … he gave up.
It’s like asking who the best footballer in the world is. Some will say Messi, some Ronaldo, others Maradona or Pele, so as long as there is ‘variety’, there will be ‘choices’ and they will differ with taste, from person to person. It’s exactly the same with database companies too, there are a few top guns, but who the best is can be debated.
To me, it is entirely worth it. Purchasing of Email List is an elegant idea. Besides that, You should look to a company that should be trustworthy. Many Companies can provide you with fake list contacts or even inactive ones. Please be aware of it when you buy an Email List.
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within ‘My Account.’
In the meantime, please know our in-house list representatives would be more than happy to assist you until GeoSelector is ready for its new debut. They can be reached at listinquiry@directmail.com. We greatly appreciate your patience and understanding on this matter.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!

There are numerous ways to compile such lists. You can simply harvest them off the Web and aggregate them into a file. You could set up a bunch of various Web sites with different free offers that require an email address to participate. Think about that method, though. Do you really think that anyone would sign up for anything like that if they understood that their email address was going to be sold countless times?
Noah and his team built their own platform for this and it costs $198. Sure it may look a bit pricey but it works out more cost effective in the long run than similar tools that have a monthly payment attached.
I guess these vendors just rely on people saying to themselves, “Wow, 10 MILLION emails going out for my business for only FIVE HUNDRED BUCKS! I mean, that’s only a NICKEL to send out a THOUSAND emails! How could this NOT work?”
As you may have read in my recent post, How to Create a Page That Converts at 21.7% (Step-By-Step Case Study), I recently created a Social Squeeze Page on my blog that converts at (you guessed it) 21.7%.
Having toiled in the trenches of direct marketing for nearly 25 years, we’re eager to share what has helped us design award-winning lead generation campaigns for clients across various verticals. No matter what you sell, direct marketing is a proven method for generating more customers and increasing revenue without breaking the bank.
If you have 20 employees who all send out ten emails a day, that’s 200 emails everyday times the total number of working days in a month. That’s thousands of emails you’re sending out! With a 1.5% conversion rate, it’ll result in loads of relevant emails each month – and you haven’t paid a penny! And I promise you that you can do this in less than five minutes if you just follow this quick guide to changing your email signature. nd out anyway.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.
Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable.
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
Twitter and Facebook widgets – these are an easy way to send people away from your site and email is far more effective at reaching people than social. I display basic follow buttons in my footer so I can keep the focus on email subscribers.
View target prospects and select advanced demographics to build your consumer mailing list easily and accurately. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
– Find the best time and day of the week to send the campaign. Some marketers find that afternoons are more convenient, simply because people used to have less mail to deal with. Depending on your market niche and your subscribers, this may vary.
The Email Hunter was able to get us over 10 THOUSAND emails in our company’s niche and got us almost 200 sales on our website in just under a day! I would HIGHLY recommend it to any entrepreneur. Two thumbs up! Read more »
It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
If you practice email marketing you know how difficult it is to find relevant and free email lists. And even when you search for contacts databases, you have no guarantee that it will work for the success of your sales and business.
For sure, it doesn’t work having a CTA saying ‘Do as thousands. Sign up for our newsletter.’ That will lead the potential subscriber to think ‘am I just another subscriber?’ and will give the impression that the newsletter is just like all the others, left unopened and eventually deleted.
Why not inform the visitor, that “the selected product is unfortunately out of stock, but why don’t we get back to you once it’s back?”. You can then ask for their email address and send them a notification once the product is back in stock.
Additionally, there’s always the old-fashioned way to promote your resources: reach out to fellow entrepreneurs, bloggers, or even journalists and shoot them a personal email with your latest resource attached (hint: don’t make them opt-in!).
On another note, this topic is here because the writer is trying to build up more subscriber to his/her product. There are soft wares out there that will send out millions of emails in a short while as compared to some of the subscription base that will allow you to send 50,000emails for about $50 or $100.
Before you go, I wanted to offer some words of encouragement that I wish someone would have told me when I began with email: when you encounter a ton of information, like what’s been shared in this guide, it is all too easy to get caught up in “bike shedding”, otherwise known as Parkinson’s law of triviality.
Bought email lists can have non-existent addresses; moreover they can include spam-traps. What does this mean? A spam-trap is an email address that detects junk mailings and spammers. If you send a newsletter to this address (even if it is innocent), you can receive the status of a spammer sender. The result is that you will be banned and will not be allowed to send email messages any more.
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.
This is honestly one of the best articles I’ve read all year on increasing opt-in rates. And my attention span these days is quite brief. With such a busy schedule, I don’t have time to read junk. Thanks for the great tips!
If you plan to include them in your newsletter after the signup, notify them. Many people will not object to this, but if you try to sneak them into an email campaign when all they wanted was to sign up, you’ll create a lot of discontent (not to mention kill your credibility).
Content upgrades will be your most powerful tool to get email subscribers. Also known as lead magnets, these are premium pieces of content you can freely offer to website visitors in exchange for their email addresses. You can use a single content upgrade to grow your list by thousands. 
Free List Check by FreshAddress is a free email hygiene tool that helps marketers quickly asses the health of their email lists.  The process is fast, easy, free, and 100% secure. Input an email list and within minutes, we’ll notify you if it contains any warning signs of:
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
But… there is a different way to build a targeted opt-in email list. I’m talking about a subscription form on your website. Before you start with bulk email marketing, get your website up and running. Or, probably you already have a site where you advertise your products and services. Set up a subscription form somewhere on your web page and get others to sign up for your mailing lists. You can use this free newsletter plugin for wordpress to place a signup form on your WordPress blog. The beauty in this is that the list of emails will be confirmed, and your database will only contain the people who are interested in your offers. It’s not as quick and easy as generating or harvesting email addresses but it’s a more reliable way. You won’t send unsolicited emails as you have a proof that the recipient has subscribed himself to your mailing list.
Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas. Email recipients are more likely to click through emails that cater to their specific interests, so if you create multiple, targeted subscription types, you’ll increase the chance that visitors will subscribe to one of them.
Webinars, ebooks, templates, etc. — these are all good long-form, premium content assets that people may find valuable enough to give over their email address. The more gated assets you have to put behind landing pages, the better — a wider variety of content will make it easier for you to attract a wider swath of people.
Top commercial and nonprofit brands nationwide rely on DirectMail.com as a comprehensive, one-stop resource for all their specialty and compiled direct mailing list and brokerage service needs – from responder, lifestyle, and interest lists to activities and membership lists, and everything in between.