Twitter and Facebook widgets – these are an easy way to send people away from your site and email is far more effective at reaching people than social. I display basic follow buttons in my footer so I can keep the focus on email subscribers.
When you “buy” a list, you’re actually taking ownership of the file. In theory, that sounds great because you are free to do with the list whatever you wish. In particular, you can send as many emails to the list as you like without paying any more money (deployment costs aside).
For example, if someone subscribes to our blog, we don’t send them additional offers unless they download something and subscribe to our Marketing Information list. On the flip side, if someone downloads one of our resources, we don’t subscribe them to our blog unless they opt in while filling out the form (which they can do by checking a box). This ensures that we are honoring the subscriber’s intent.
Where consumers have a right of withdrawal (the consumer’s right to resend any goods to the seller, or to cancel the order for services, within a certain time limit and thus annulling the sale), the marketer should inform them of the existence of this right, how to obtain further information about it, and how to exercise it. Where there is an offer to supply products to the consumer on the basis of “free examination”, “free trial”, “free approval” and the like, it should be made clear in the offer who will bear the cost of returning products and the procedure for returning them should be as simple as possible. Any time limit for the return should be clearly disclosed.
You want to offer your “Free Plan” customers a chance to upgrade, so you propose a 20% off coupon be sent to their inbox, but you have 3 pretty important things to test that you know will impact how well the email does.
Having a list of email addresses can be very beneficial for your business. It offers the opportunity to send those people email newsletters informing them about your products, services, special offers, and other stuff which can be a great way for you to increase your sales.
Justin Premick is the director of education at AWeber, the email marketing software for small business owners. Below, Justin will outline how companies with modest email lists can use segmentation for better performing email campaigns.
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There’s a few ways that vendors build these non opt-in email lists.
People enjoy offering feedback on information that pertains to them. On certain pages of your website, include a form that asks visitors what questions they might have about your business. You might also create a live chat tool that invites questions and email addresses from people who have stayed on your website for a certain amount of time.
One word Awesome. I am one of your happy email subscriber. I just keep waiting to see a mail with your next article. Last night I saw this mail and thought of reading this article as first thing today.
I always Validate the Email Data first on all my lists, get all the data. You have to wash your email contacts first so you are compliant with Can Spam (#1) as well as to avoid IP Bans, blacklisting, bounce backs.
A company who really knows hows to make the most out of events is Shark Gaming. They attend plenty of conferences and events, and they collect plenty of emails by offering vouchers or discounts. You can easily do the same.
Resource-style content such as white papers, eBooks, and infographics is made for promotion. While blog posts and traditional articles are a great way to reach out to people (“Hey, thought you might like this recent piece we did on…”), you can get a lot more mileage out of a broad set of evergreen resources.
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
As a business you should maximize any investments you make, including the investment in email marketing. Purchasing a list is a waste of money, damages your sender reputation and lowers the value of any legitimate email sending you may do. Seriously, it’s not worth it!
Set expectations – Before diving in head first, do the math to determine what are likely outcomes, perhaps based on past campaigns you’ve run or research you’ve done elsewhere. Naturally, make sure you’ve defined exactly what it will mean for a customer to convert so that when the time comes you’ll be able to effectively measure your ROI.
The CAN SPAM Act (we’re not talking about a can of Spam, just to be clear) was put in place in 2003 and sets some clear guidelines for staying legal. Breaking the laws can result in up to $16,000 in fines. (That’s some expensive emails to send if you ask me.) Here are a few of the incriminating acts we need to stay away from if we want to be legal and ethical marketers:
If you ship products, it’s a perfect opportunity to expand your email list at no cost! Include an inbox request on a card inside every package you ship. Be sure to tout your “email only” offers and direct recipients to your website’s opt-in form. After they join, redirect them to a page where they’ll receive their first promotional offer.
I want a refund! What about refunds? This question reminds me of another victim who bought a 60,000 name boat email list for just $950. A steal! So he thought. A week later his transmission company locked his account … before they even email blasted the list. Transmission company informed that their email cleansing service classified the list as a low quality list … and quality email transmission companies will NOT touch a low quality list … since doing so would damage their reputation with servers (AOL, Gmail, etc). Anyway, the victim called the email list seller for a refund, but after receiving voicemail too many times to tally … he gave up.
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
That is a brilliant way to go about it, as the customers will be more inclined to sign up because they can potentially win something. You just have to remember to state clearly that they will receive other offers. Otherwise, you are going to end up with tons of unsubscribers once the competition is over. You can also add a checkbox where they can actively choose whether or not they want to receive latest offers, trends, and sales from you.