Now let’s say, hypothetically, your blog posts get about 100 views per month, and your visitor-to-lead conversion rate on the blog is about 2%. That means you’d get two leads from a single blog post each month.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
Sign up for a direct marketing course to better understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, be benefit not feature centric, create multi-touch points, test and tweak campaigns.
But, let met tell a bit of my story. I’ve ran an online store before, and got 11k email list of customers, but it’s on my database. And I’ve lost the business, and start to be an Internet Marketer. Can I input it on my Aweber?
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
I read your post on Jon Morrow’s blog and then landed here. This is such an exhaustive post. And it is going to take exhaustive efforts to implement. We haven’t tried page level popups. In fact, I disabled all popups because they didn’t seem to function well with mobile users. But that has affected our conversions.
I referenced this earlier, but it’s worth going into some more detail on this subject. Rented and purchased lists are sometimes scraped from other websites which, I think we can all agree, is a dirty way to acquire email marketing contacts. But let’s say they’re not scraped and are acquired through considerably less sketchy means — list purchase and rental companies may tout that those lists are opt-in. Sounds great, right?
Slideshare is a great way to tap into a new group of targeted readers and because the traffic you get will be highly targeted and already value what you have to say, they will be more likely to opt-in to download your content upgrade.
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
It’s like asking who the best footballer in the world is. Some will say Messi, some Ronaldo, others Maradona or Pele, so as long as there is ‘variety’, there will be ‘choices’ and they will differ with taste, from person to person. It’s exactly the same with database companies too, there are a few top guns, but who the best is can be debated.
First off, of the 4,917 email addresses that I received, 1,483 of them were for “Arthur Frommer’s Budget Travel.” Is anyone else having a hard time believing that nearly 1,500 people from ONE company genuinely opted in to this list?
Promote content on your Facebook Timeline that your followers can sign up to access. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks.
Certain things go better together. Wine and cheese. Beer and tacos. And you can definitely throw direct marketing and digital marketing into that mix. If your marketing campaign is stuck, consider adding some digital spice to the concoction. You can do this in a number of proven ways and through myriad channels: social media, email and even offline campaigns with digital components, such as PURLs and video cards.
Content upgrade popups increase abandon rate and as a result, hurting your seo. For me, I don’t care much if I got more subscriber each day. But for the best, there should be gaining without losing. Perhaps put a video in the popup would help?
A mailing list archive is a collection of past messages from one or more electronic mailing lists. Such archives often include searching and indexing functionality. Many archives are directly associated with the mailing list, but some organizations, such as Gmane, collect archives from multiple mailing lists hosted at different organizations; thus, one message sent to one popular mailing list may end up in many different archives. Gmane had over 9,000 mailing list archives as of 16 January 2007. Some popular free software programs for collecting mailing list archives are Hypermail, MHonArc, and FUDforum.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
Direct-marketing messages generally include a call to action, encouraging the recipient to respond via a toll-free phone number or a reply card or by clicking on a link in an email promotion. Companies are able to measure the effectiveness of their direct-marketing campaigns by tracking responses. Direct marketing is more effective when companies use targeted lists of prospects developed using available marketing data that can segment them into identifiable groups that are likely to have an interest in a product or service.
You can also pretty much forget about making deliveries to Comcast and other Internet service providers, as when they see someone trying to deliver thousands of emails to their customers at one time, they will terminate and reject the entire mailing.
Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
Before you go, I wanted to offer some words of encouragement that I wish someone would have told me when I began with email: when you encounter a ton of information, like what’s been shared in this guide, it is all too easy to get caught up in “bike shedding”, otherwise known as Parkinson’s law of triviality.
Worse yet, by using multiple social networks (e.g., Twitter, Facebook, Pinterest), you’re spreading your audience across multiple platforms. Comparatively, a powerful email list can be a singular distribution channel for content and updates.
Thanks Rob. Single opt-in is definitely something to consider. I’m personally a fan of double optin because (as you said) you get less bad emails. But it’s a decision that depends on the person and business 🙂
To me, this is worthwhile because LeadPages doesn’t limit the number of monthly visitors, I can create landing pages fast and there’s the LeadBox feature for content upgrades which I mentioned earlier.
I got my user ID and password, and started looking around their Web site. I figured since we have done a lot of email marketing work for publishers, I’d use publishing-related SIC codes to narrow my search. Then I narrowed things down a little more using nearby states, adding new states until I got close to the 5,000 email mark.
You must never purchase lists and mail to them – this is what most people would call Unsolicited Commercial Email (aka spam). Legitimate email service providers and Internet service providers prohibit this type of list from being sent from their networks.
2) Free tools. Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one.
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
Add a QR code (a bar code that people can scan with a smartphone app) to print ads, direct-mail post cards and other printed marketing materials. Use the code to allow people to opt-in to your email list simply by scanning the code.
I created the page above using LeadPages*; it’s a paid tool (starts from $37/month) that makes landing pages super quick to create. It hosts them for you, integrates well with WordPress and you get access to the HTML code to use outside of WordPress.
One of the smarter ways to gather email leads online is to simply integrate email into your product’s usage. The most basic technique here is requiring an email to sign up (which most companies do), but this is also an opportunity to get creative.
Regarding the previous paragraph, you can create as many free email marketing lists under different criteria as you need. Thus you pay only once, and get a year of free updates and an endless number of leads’ contacts. Note that this email scraper even collects hidden email addresses!
When creating your email marketing campaign, be sure the header information including the originating domain name and email address are accurate. These are your “To” and “From” fields. This is required, so there’s no sense in falsifying the information.
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
Once you collect those email addresses keep pounding away with value, don’t abuse them with offer after offer. When you continue to add value through great content and education they will turn themselves into buyers and referral sources over time.
For example, if someone subscribes to our blog, we don’t send them additional offers unless they download something and subscribe to our Marketing Information list. On the flip side, if someone downloads one of our resources, we don’t subscribe them to our blog unless they opt in while filling out the form (which they can do by checking a box). This ensures that we are honoring the subscriber’s intent.
Welcome to FreeLists, where for more than 15 years we have strived to be the premier mailing list host on the Internet. Millions of people from across the globe use FreeLists every day to connect with friends, customers, co-workers, and more. Our focus on high-quality topics and groups means you’re part of a special community.
If you don’t currently have any downloadable guides to offer (more on that later), it’s best to stick with a traditional newsletter page like this one. A page like this offers an opportunity to outline the benefits of joining your newsletter, letting you reach current blog readers who need that little extra nudge to sign up.
Note that not every email you send has to have some way of profiting in it; just make sure the readers enjoy it, make sure they like you and they like your emails. Make your readers feel as though they can trust you and everything you say in your emails.