Free courses provide an incredibly high-value incentive to attract new potential customers. It stands out wholly amongst the sea of free eBooks that are used to attract attention, and because it provides so much value upfront, the likelihood that someone will continue to want to learn from you increases exponentially.”
This discussion is intended to be informational and not legal advice. Every situation is different and anyone with serious questions about their compliance responsibilities should consult with his, her, or its attorney regarding such questions.
Exactly what I was looking for, Brian. I have started a SEO blog recently and your post will surely help me to implement many things ! 🙂 Your contents are so huge that it’s hard to consume in one sitting ..lol ..Read a lot , it’s implementation time now 😉 Keep up the great work buddy !
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
In the world of email marketing, such free offers are called lead magnets. A lead magnet is an offer of information or material that is provided in exchange for an individual’s contact information. Lead magnets are created for the only purpose of converting website visitors into email leads.
So if a request is received, the advertiser is required to honor it within 10 business days. Period. However, even though you get a 10-way window of time, you really need to have a system that automatically and instantly processes the unsubscribe request. With all the email marketing software options we have today, there is no excuse to not have an instant, automated unsubscribe mechanism.
How it works is quite ingenious. It works through a live server connection process. So you have a chrome extension that allows the Sales Umbrella tool to sit over the top of your LinkedIn account. You then add people either one by one or in bulk from LinkedIn into your Sales Umbrella platform. The tool will then grab their corporate email addresses through some sort of server to server handshake connection directly with your prospects corporate server.
If you’re using email marketing software now or plan to in the future, you’ll find that reputable companies will insist that you use opt-in email lists. You might be saying, “I’ll just use a non-reputable email marketing vendor.” Alas, ESPs on shared IP addresses that don’t require customers to use opt-in email lists typically suffer poor deliverability. Why? One customer’s ill-gotten email address list can poison the deliverability of the other customers on that shared IP address. You’re going to want to hitch your wagon to the light side of the email marketing force if you want your emails to actually get into inboxes.
As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. (But not by purchasing email lists — learn why you should never buy an email list in this post.)
For example, if someone subscribes to our blog, we don’t send them additional offers unless they download something and subscribe to our Marketing Information list. On the flip side, if someone downloads one of our resources, we don’t subscribe them to our blog unless they opt in while filling out the form (which they can do by checking a box). This ensures that we are honoring the subscriber’s intent.
When I upload contacts to gmail I can then import list to facebook to invite as friends. I will then delete the contacts from gmail as my invitations are sent through facebook and will pop up as a friend request notification on the targets profile if they are valid emails.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
Thus, determining which channel to use is a very personal choice, however, it’s important to note that marketing channels are not mutually exclusive; you can promote through multiple channels at the same time.
Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
The downside to LinkedIn is that it doesn’t give you email addresses to anyone who isn’t already a connection. You do have InMails if you have an upgraded account, but that’s time consuming and won’t allow you to do things on a large scale. What about everyone else?
Imagine if someone was getting married and they were looking for a photographer, and they saw that headline. Or if they had a friend who was getting married and they say that. THEY WOULD SHARE IT IN A SECOND!
For sidebar opt-ins and pop-ups, it’s best to keep things simple and just ask for an email, but on segmented lists and specific landing pages, gathering a name lets you use this tactic to create strong, personal connections with subscribers.
Overall responsibility for all aspects of direct marketing activities, whatever their kind or content, rests with the marketer. However, responsibility also applies to other participants in direct marketing activities and that needs to be taken into account. As well as marketers, these may include: operators, telemarketers or data controllers, or their subcontractors, who contribute to the activity or communication; publishers, media-owners or contractors who publish, transmit or distribute the offer or any other communication.
– Articles. If a reader is interested in your content, they’re more likely to want to read more. Thus, you can put a subscription form in the middle or at the end of the article and give them the ability to subscribe to receive more content from you.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you’re back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
How great is that? It almost seems wrong, but then again, who doesn’t like candy. They have even included an image of some gummy bears to make our mouths water. This really is a great example of offering people that little extra to get them to sign up for a newsletter.

Not only have you not got accurate, up to date email lists and a strategy to reach out to them, you’ve got yourself a predictable outbound lead generation process. This strategy takes no time at all to set up and allows for truly scalable growth. Goodbye list buying.
If you sign up for something and the terms include words like “Sign up to receive updates from us and our partners that we think you’ll like,” your email address is likely being collected for a shared or sold list. A subset of this method is called co-registration. This is where you sign up at a website, but that website also automatically, or nearly automatically, signs you up for other sites. They try to legitimize this by informing you of the additional subscriptions, or providing boxes to uncheck. This is a situation where it’s not the subscriber’s intention to sign up for the material they will be receiving.
As consumers, we are therefore naturally more receptive to things in our inbox— which most of us tend to guard like a mother bear guards her cubs—because they are filled with things we elect to see with some privacy.
Another refund story involves a young woman who started a new business catering to the senior’s market. She bought an ailment email list consisting of a whopping 175,000 email addresses AND direct mail addresses for just $1700. She was a sharp marketer because as an extra quality control measure, she called us and asked that we append age data … just to make sure the names were really seniors. Well, I’m sure you can guess. Over 55% of the names were under age 50 … far from her target market. Plus, we also discovered that the list was loaded with duplicates. Bottom-line, after eliminating all the duplicates and under age names, her ailment list dwindled down to 48,000 names. She was mad but still under control since she still had about 48,000 email names … for just $1700 … a good deal. Then she did a test email blast to 10,000 names; undeliverable / bounce-back rate was 43% … that was the straw that broke the camel’s back. She called the email list provider demanding her money back. But like 99% of the time, the email list seller refused to refund any money, but instead offer her more email addresses. Of course she did not want more bad email addresses – as the cost of cleaning the bad email addresses was too much.
Unless your company is in the middle of some M&A action, you’re not going to come across high quality email lists you can purchase. If it’s for sale, it means that the email addresses on it have already been ripped to shreds by all the other people who have purchased that list and emailed the people on it. Any email addresses that once had value have since been spammed to the ends of the earth.
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.