Instead of just linking to your home page, try linking to a relevant landing page within your author bio. Conversion rates are generally high because anyone clicking on your link wants more information from you.
While this is a relatively simple example, it still exemplifies the standard split-test for a majority of early stage startups. Sending out a test with four different variants to 1/8 of your subscribers doesn’t make much sense if you only have 300 people on your list!
I have tried to access the link to the Site Alerts website, but it seems that the domain is no longer active. I think it is very useful tool for any starting entrepreneur out there, so I am very interested in following this. Does anybody have any idea what happened to them?
Combined, that’s nearly 500,000 email subscribers. How do they do it? I took a close look at each of these heavyweights of email (plus several other amazing sites) to see what methods they use to gain new subscribers. Here’s what I learned.
We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could. And so we did. And wouldn’t you know it, the ideas worked! I’m really happy to share with you our experience from an […]
If you attend conferences and events, it is a golden opportunity to meet your potential subscribers face to face. If they have met you and have become familiar with your brand, they are loyal-customer-material. This is where you ask them for their email address so you can keep them posted on your latest ideas, best prices, newest products and so forth.

826 National is the largest nonprofit youth writing network in the country. 826 encourages under-resourced students to ignite their creativity, explore identity, advocate for themselves and their community, and achieve academic and professional success – all through the transformative power of writing.
For the readers who do click through on your byline, seeing something like “Welcome [Guest Blog’s Name] Readers!” is surprising in a good way. This headline is personal and attention getting, and now that you’ve captured their attention, they’ll likely read on to see what your site is about.
Great post Brian. As someone that has stupidly not concentrated on building my list till recently I found this post invaluable to get my list building on the right track. Thank you for this informative and easily understandable post. Bookmarked and shared.
Day of the Week As with hour of the day, it’s hard to come by best practices for timing in this regard. For some lists, weekends will be amazing, and for others they will be so dead you could swear you just saw a tumbleweed roll by. The answer again here is to test it and see which day(s) work for you.
Build your list with our list-builder tool, or buy one of our pre-built contact lists of managers and stakeholders in several industries. Market to your target audience, whether it’s doctors or CFOs. We have more than 100 lists to choose from!
If ebooks aren’t your jam, create tools instead. I don’t recommend a one-or-the-other approach, necessarily, but if you have more dev talent than writing talent, this may be a more attractive option for you. For example, we created Marketing Grader (formerly Website Grader, HubSpot’s first tool) — which is free to use, but prompts you to input an email address. We also took a similar approach to a more recent tool, the Blog Topic Generator.
Thus, it is harder to ignore the warning signs when you’re armed with information on what to do next. You can use this information in your newsletter by creating a crystal-clear call to action after you’ve invoked a sense of urgency.
The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
With Twitter lead gen you can tweet one tweet where you include a great CTA and the link to your form. You can also pin it to your Twitter page so that it will stay on top. Tweets are free, and you don’t have to do any promotion – however, the number of signups you’ll get on this one depends on your activity level and the amount of followers you have.
Design The single column vs. dual column debate will arise here, but there are also a ton of other design elements that can be tested in an email, such as the images included (if there are any), the color scheme, the styling of the text, etc.
With DirectMail.com’s proprietary market intelligence and extensive mailing list development products, you get the data segmentation and modeling information you need to precisely target your outreach and fuel customert acquisition, retention, and loyalty/win-back.
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed and dividing it into the number of responses. Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. Some companies use conversion rate as a key metric while others use revenue as the key metric.
The term “junk mail”, referring to unsolicited commercial ads delivered via post office or directly deposited in consumers’ mail boxes, can be traced back to 1954.[8] The term “spam,” meaning “unsolicited commercial e-mail,” can be traced back to March 31, 1993,[9] although in its first few months it merely referred to inadvertently posting a message so many times on UseNet that the repetitions effectively drowned out the normal flow of conversation.
This is honestly one of the best articles I’ve read all year on increasing opt-in rates. And my attention span these days is quite brief. With such a busy schedule, I don’t have time to read junk. Thanks for the great tips!
Wow. Can I just say thank you so much for building one insanely well done blog post instead of feeding us crumbs for 8 months over email or selling us a $29 ebook. Your go-giving will pay off for sure. Solid stuff here!
This is one of the most interesting threads I have seen in a long time. It discusses a challenge that many of our customers face when trying to identify and increase their customer base. Whilst purchasing lists may reap rewards, the reality is that you just don’t know the quality of the email addresses you are obtaining.
Content upgrades will be your most powerful tool to get email subscribers. Also known as lead magnets, these are premium pieces of content you can freely offer to website visitors in exchange for their email addresses. You can use a single content upgrade to grow your list by thousands. 
In this day and age, there is no need for these services. No one wants to hear from you via email, phone or snail mail. If we did, we’d contact you. Unless a person speaks to you specifically and requests to be contacted, they did NOT opt-in. We were sold by some company who lied when they claimed to respect our privacy. We HATE being contacted by you, and feel violated each time it happens. People all over the world make fun of marketers of all sorts, and wish it were illegal for you to contact us in any manner. Curious to see how many spam email I get from this post.
A major requirement of the United States marketing law is that recipients are given a way to elect to terminate any future emails from you. Unsubscribe is usually the option offered at the end of an email.
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
Awesome stuff. I am using aweber and optimise press at the moment. What software would you recommend to create capture pages like the ones you’ve showcased above? I might of missed it if you mentioned it.. Will definitely test the pop-up opt-in.
I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
There are tons of websites and publishers out there that cater to your audience — and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site’s blog or email newsletter.
Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business. After you release your content, split the leads you generate with your partner.
MORE FREE NAMES OR MONEY REFUND: Some list sellers will promise to send you FREE email addresses to compensate for undeliverable emails. The weakness of this refund type is that more FREE emails will not correct the fact that most of the good email addresses were probably blocked or diverted to the SPAM box … due to the email list being more than 10% bad. Bottom-line, we recommend avoid buying email lists that do not offer a “money refund” guarantee. You’ll likely receive a high quality email list when there is a money refund guarantee.
Once you collect those email addresses keep pounding away with value, don’t abuse them with offer after offer. When you continue to add value through great content and education they will turn themselves into buyers and referral sources over time.
ISPs or email providers always look at what a subscriber is doing with his or her inbox, such as opening an email, clicking a link, reporting a message as spam, etc. If the engagement is good, this tells the ISP or email provider to route future emails to their inbox instead of the spam folder. As a result, the more a subscriber is engaged, the more frequently ISPs will route mail to the inbox.