When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.
So now that I’ve told you a few ways to acquire email lists, I’m going to tell you why you should acquire them through method number three above — the opt-in method in which you generate your own list of email contacts.
A marketing program will also teach you how to acquire and interpret meaningful data, including how to obtain and analyze marketing lists. By applying the right analytical and statistical tools, you’ll be able to target a direct marketing campaign in order to increase the rate of response, and consequently, the return on investment.
First proposed and popularized by Derek Halpern of Social Triggers, a feature box is a large, well, box that sits above your company blog’s content, presenting a snapshot of what the blog is about and why people will benefit if they subscribe via email. To see an example in action, check our personal example on the Help Scout blog:
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
The purpose of direct response marketing, as the name suggests, is…are you ready for this? This is huge…The purpose is to…wait for it… generate a response. Sounds simple enough, right? Yet many marketers are constantly challenged with how to accomplish this goal. If you’re one of them, I’m willing to bet a shiny nickel that you’re making this grave mistake and it’s probably limiting your direct marketing potential.
– Have a goal. Think about what you want to achieve with the email and clearly tell it. Do you want them to read your new post? Download the update? Answer your quick survey? Watch a training video? Try to stick to one call-to-action per email. The research shows that multiple calls to actions within one message don’t perform well.
Choose your channel – Go back to the section on direct marketing channels and decide which one you are going to test. Consider which one you think will provide you with the highest ROI by weighing the setup and launch costs against the prospective response rate you hope to get through the channel. Do you think your market will respond better to email or telephone (or something else)? How much will it cost you to send a physical mail vs. an email?
#3. Accurate Business Information and Company Profiles from Leading Business Data – Data.com do charge a hefty price and deliver reasonable services and have been in the public domain for quite sometime.
This list buying is a very tricky subject and I agree that there must be something to it (demand and utility) or there would not be pages on google advertising . I am really tempted but not with a purchased list . I have 24000 emails from my customers from my website listed above that has been up about 10 years. These are people who have requested automatic rate quotes from our db. About 1/3 of them we had email correspondence with . This are years 2012/13. Now I am into internet marketing and would like to have some good advice about mailing to this list without hurting my present web traffic Thanks Walter Menuet
All of the things I have gone through in this post are great ideas and experiences I have made, and I know for sure that they will help you to effectively grow your email list and keep your email marketing budget intact.
Effective direct marketing begins with data. Marketers examine categories of customers or prospects they think will be interested in their product or service, and develop or procure lists for making contacts.
In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
All you need is to add an opt-in form within your content. This can be done by embedding a form from your email provider or you can use one of the plugins listed above which support shortcode placement.
Often different communications channels can be combined. For example, a direct mail advertisement may include a QR (quick response) code, allowing recipients to immediately follow and engage the message online.
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Actually, this problem could have been avoided if they would have cleaned the list. Some companies do it really cheap. Just do a web search of “deep clean email lists” and you’ll find the ones that will clean the hard bounces before you mail.
Social media platforms are still in the very early stages of rolling out methods for businesses to capture email addresses. In other words, using social media is far from being a proven method to build your list. However, new platforms are usually full opportunities for new movers, so these resources might help you venture into new waters.
In order to convince you that email should be your #1 when it comes to communicating with customers, it’s time to bring out the statistics and data to examine how and why email use lends itself to better engagement.
Getting the personal touch will also lead more people to sign up – so if it feels like a personal contact from one of your employees sending out personal newsletters, people will be more inclined to subscribe. You can do that easily by saying: ‘Receive our very best offers and receive the latest news from Louise.’
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
And yes there are a few email transmission companies willing to take money for transmitting an email list, BUT what these companies don’t admit is the majority of your emails will either be blocked or sent to the SPAM Box … since the transmission company is blacklisted by the ISPs (AOL, Gmail, Yahoo, etc). In a nutshell, the unsuspected marketer flushes away $499 when purchasing the bogus email list … and then flushes away another few hundred dollars by paying a blacklisted company to transmit the bogus email addresses.
Email service providers like MailChimp and ConstantContact are popular choices among marketers since they provide all basic features for subscription and marketing. Email service providers suit well for small email lists, but when the list is growing they become rather expensive.
That is very effective, as it has increased their sign up eleven times! ELEVEN. And as mentioned before, the subscribers you collect when they are in the process of buying are more relevant than any other leads.