Not only have they made it incredibly simple to forward the newsletter, but the subscribe options are both at the top and bottom of the newsletter – impossible to miss but not in the way or distracting.
You can specifically apply this to email marketing by following the one email, one goal rule, in that each email should only have one desired outcome (view a blog post, see a new feature, hear about an update, etc.).
Those people don’t know who you are; either they don’t know anything about your products or services. At best they will delete your email, at worse they will hit “Report Spam” button on it. A certain amount of spam complaints and… voila, your account with an ESP is shut down.
– Provide webinars. People love free educational seminars, that’s why webinars are considered the best performing lead magnet. However they have one downside: they take more time and effort to prepare and implement. Anyway, keep webinars in your mind as they can transform your business.
Use a recognizable sender name – If your subscribers don’t recognize who is sending the email, they might not open it. Use something that is easy to recognize, this may be your name or your brand name – whatever people are more likely to recognize.
Embed a sign-up form directly in your video so people can opt in to your list.Choose from a library of professionally designed mobile-optimized video-email templates.Sharing features allow viewers to share your video, forward it, or embed it ontheir site.Increase traffic to your website by embedding…
In a great case study published on AWeber (and echoed through numerous other tests), a clear picture is painted for what it takes to write a successful subject line—clarity trumps creativity when it comes to open rates.
In other words, don’t send emails that look/sound like spam, and you should be able to steer clear of all spam filters. Most importantly, always set up a double opt-in email list to protect yourself and your subscribers.
You might have good content going out to your more established subscribers, but is it the right content for someone who’s just getting to know you? If not, consider this two-part strategy for onboarding new subscribers and maximizing engagement and conversion:
Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.)
I have found that opt-in email rentals do not work well for direct sale unless you are a well known brand – but have worked very well for me in lead generation through newsletters, lead generation through coupon offers and brand awareness campaigns.
Regarding the previous paragraph, you can create as many free email marketing lists under different criteria as you need. Thus you pay only once, and get a year of free updates and an endless number of leads’ contacts. Note that this email scraper even collects hidden email addresses!
* 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa 2
Social media participation can allow you to reach new audiences and make new connections. Stay abreast of trending topics that are of interest to your customers and prospects. Use social media to encourage people to visit one of the channels where they can sign up for your email list.
You must always make it clear why it’s a great idea to sign up. I stumbled across Gotogate’s checkout process, where I was surprised to see that they have a checkbox saying ‘I do not wish to sign up for the newsletter.’
I didn’t purchase a list, but am given access on a monthly basis to new people who want to hear from suppliers. In this case, the company that provides me with the details is a wedding directory where brides are looking for people to get in touch with them.
Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
When I upload contacts to gmail I can then import list to facebook to invite as friends. I will then delete the contacts from gmail as my invitations are sent through facebook and will pop up as a friend request notification on the targets profile if they are valid emails.
Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria. This paid placement industry generates more than $10 billion for search companies. Marketers also use search engine optimization to drive traffic to their sites.
Think you’re going overboard with the email signup requests? Listen to your audience, who will likely let you know when you’ve crossed the line. You can also adhere to the old colloquialism, “You’ll know it when you see it.” Go with your gut.
Check out The Landing Page Course from the great folks at Unbounce, you’ll get a step by step look at copywriting, design principals, psychology, testing and more tips to help you craft high converting landing pages. And it’s free.
Actually, this problem could have been avoided if they would have cleaned the list. Some companies do it really cheap. Just do a web search of “deep clean email lists” and you’ll find the ones that will clean the hard bounces before you mail.
However, you must have an incredibly strong CTA, as not everyone is interested in getting more emails! That means your course must be really valuable and you must do your best to explain others why and how it can benefit them – will it help them solve a problem? Will they become better at something?
Mailerlite* offers a fully featured free plan for up to 1,000 subscribers and Drip* offers a free plan for up to 100 subscribers. Mailerlite is great for simplicity and Drip is best if you need advanced automation.
Don’t give them the impression that they are about to sign up to yet another newsletter – one out of the thousand others in their inbox. So wherever you want them to subscribe – whether it’s in your newsletter, email signature or during checkout – you must give them something valuable in return.
Take advantage of the ease and effectiveness of email marketing with targeted email lists from InfoUSA. As a trusted email provider, we’re here to help you get your message delivered to the right in-boxes.
If the desired outcome of any webpage is an email signup, the structure of the content should be styled as a landing page; in other words, no sidebars, no footer, a subdued header, and plenty of single-column copy that dives right in to what the page is about.
Ask that the email list includes the “full contact name” of the email recipient … and the “direct mail address.” Proceed with caution when an email list is missing this key data. Also, be sure the direct mail addresses have a 94+ percent delivery guarantee … or money refund. Having the full name of email recipient will let you know if you’re receiving multiple emails addresses for the same person. And the direct mail address will let you know if you’re receiving 5 email addresses for the same household … which could raise a flag if you’re were seeking just the adult male parent … not all the children. Without the “full name” of email recipient and direct mail address, you’re simply shooting in the dark … absolutely no idea about the names on the email list that you just purchased.
Regrettably, the world of email marketing lists can be a very confusing place. On the one side, you have the legitimate, super-pristine — but usually somewhat expensive — opt-in email list brokers. And the key word here is “legitimate,” for these brokers offer genuine opt-in email addresses.
Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.
Extra traffic to the website is the result of email contacts up-to-dateness. Quality emails used in email marketing campaign are intended to change obtain results. Prospects of your business will be undoubtedly expanded, while your business returns will grow. It is not more necessary to be limited in potential customers. With Email Lists#1 it is possible to widen market. Email Database provided will suit everyone pocket and marketing needs.
For effective list building, you need to know the answer to three key questions: Why would someone subscribe to your email list? Where should you collect email addresses? And how should you ask people to sign up?
The course will consist of a range of emails (let’s say 10) that will come every five days. You call the shots on this one, so think of a topic others could benefit from learning more about and create a range of emails with valuable content – just as you would build up a blog post.
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
To give an example of what direct marketing looks like, consider the campaign run by the sausage making company WVRST to announce their grand opening. WVRST cleverly designed t-shirts in the shape and style of sausages, even using butcher paper to wrap them.
Bought email lists can have non-existent addresses; moreover they can include spam-traps. What does this mean? A spam-trap is an email address that detects junk mailings and spammers. If you send a newsletter to this address (even if it is innocent), you can receive the status of a spammer sender. The result is that you will be banned and will not be allowed to send email messages any more.
Subject Lines Chapter 4 offered best practices to utilize in your subject lines as well as some engagement killers to avoid, but open-rates can always be maximized by sending out variations to small segments of your list to see which one resonates the most.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
Certain things go better together. Wine and cheese. Beer and tacos. And you can definitely throw direct marketing and digital marketing into that mix. If your marketing campaign is stuck, consider adding some digital spice to the concoction. You can do this in a number of proven ways and through myriad channels: social media, email and even offline campaigns with digital components, such as PURLs and video cards.
We recently passed the 20,000 mark for subscribers on the Buffer blog, and it’s safe to say we have a lot to learn to grow a successful list. We’re inspired to learn from some of the smart and well regarded sites who have made email an emphasis. For example:
Once you collect those email addresses keep pounding away with value, don’t abuse them with offer after offer. When you continue to add value through great content and education they will turn themselves into buyers and referral sources over time.
When not immersed in client projects, Jennifer manages the Bourn Creative brand and our internal systems and processes. She speaks often on podcasts, summits, and at live events, and writes not only for our blog, but for several other websites, sharing her expertise on freelancing, client services, agency growth, blogging, marketing, and branding. Jennifer also co-organizes the Sacramento WordPress Meetup and is lead organizer for WordCamp Sacramento.