Faster Campaigns – Digital campaigns from start to finish generally take less time. For example, it’s very possible to launch a digital campaign in a matter of a few hours, which would be nearly impossible to do for a mail campaign.
I’ll not mention names, but a simple Google search on “buy email list” will show a long list of companies claiming to “sell” quality email addresses … at unbelievable low prices … such as 100,000 affluent email addresses for $399. Unfortunately there’s no such thing!
Twitter and Facebook widgets – these are an easy way to send people away from your site and email is far more effective at reaching people than social. I display basic follow buttons in my footer so I can keep the focus on email subscribers.
Getting the personal touch will also lead more people to sign up – so if it feels like a personal contact from one of your employees sending out personal newsletters, people will be more inclined to subscribe. You can do that easily by saying: ‘Receive our very best offers and receive the latest news from Louise.’
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
While some marketing techniques aim to increase awareness or to educate markets about a company’s products or services, direct marketing’s sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, some customers will not be ready to buy on-the-spot. But they might:
Daily deal sites can be useful for retail or local service businesses. Offer your discount (daily deal) through the site for a limited time and ask anyone who wants to grab the deal to provide their email address in exchange.
Fortunately, there are options for popups, as the strategy covers a wide variety of different implementations. I’m throwing all these under the umbrella of “popup.” Let me know in the comments if I’ve missed any favorites you’ve used or seen.
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
Brian, there’s one tip you forgot to add that you CONSISTENTLY nail: author engagement. For proof, I dare all readers to scroll down the comments section and see how many comments get a Brian Dean reply. Hint: all of them. Including this one, I bet.
Email is the most personal way to contact someone. It’s meant for one thing and one thing only–getting in direct contact with somebody. Sure, social platforms offer private messaging features, but in the end, they’re primarily meant to be used for public sharing.
REALLY GETTING THE LIST YOU REQUESTED: Is this really an affluent email list? Is this really an email list of seniors? One way to verify your email list is with a basic Demographic Enhancement Report. Send us a random sample of your email list, and we’ll provide you with a detail Demographic Report ($199) … which will show the age, income, gender, net worth, and other demographic profile of your list. Of course other analytical vendors provide the same report.
Instead of this, you can use Atomic Email Hunter and get lifetime access to free email lists for marketing. You just launch the software whenever you need, specify the search criteria, and click the start button. The program will gather thousands of available email addresses for you in minimal time. Your desktop email grabber will be at your disposal absolutely free and at any time you want.
It’s eye-catching without being annoying. If you’re not a fan of popups, rejoice: since the feature box is front and center when your site loads, it will grab a reader’s attention without impeding their ability to read.
Now that you’ve seen the many different ways to grow an email list, I’d love to show you how some of the top sites implement these ideas. Here is what I found when browsing around some of my favorite sources of email inspiration.
Examining these top blogs (plus some bonus research, too) shows that there are many different ways to go about growing your list and creating those crystal clear calls-to-action that drive subscribers. Here are a few of my favorite ideas.
* 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa 2
I’m not saying you should put up something crazy like a $6,000 value prize. Think about the products in your niche that people desperately want to get their hands on and look at putting some budget aside.
It gives readers a starting point if they are specifically interested in the topic of landing pages, and it lets a passerby reader know that Copyblogger talks regularly about this subject. This hub page also allows the Copyblogger editorial team to recycle and breathe new life into their previously published content on landing pages.
Our 3 advertising channels help you reach every audience. Use our integrated Facebook and Instagram ad campaigns to find new customers and reconnect with others. Then, use Google remarketing ads to convert your website visitors into shoppers.
His findings show that when we encounter things that pique our interest but don’t reveal “the goods,” we have a strong desire to delve further in so that we avoid the dissatisfaction of not knowing the outcome.
If you attend conferences and events, it is a golden opportunity to meet your potential subscribers face to face. If they have met you and have become familiar with your brand, they are loyal-customer-material. This is where you ask them for their email address so you can keep them posted on your latest ideas, best prices, newest products and so forth.
Worse yet, by using multiple social networks (e.g., Twitter, Facebook, Pinterest), you’re spreading your audience across multiple platforms. Comparatively, a powerful email list can be a singular distribution channel for content and updates.
2) Free tools. Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one.
One word Awesome. I am one of your happy email subscriber. I just keep waiting to see a mail with your next article. Last night I saw this mail and thought of reading this article as first thing today.
I only have one concern- the topic of this blog says 500K USA email ids, the downloaded file is called 100K email IDs and the actual number of IDS are around 65K- Is this 65K curated by the ones that are active now or is there an access to all the 500K email IDS that I can get?
Sorry but I’ve just proven this info to be wrong. I bought a highly targeted list, wrote a highly targeted offer and received 8 strong leads. The rate per lead was $13.75 per lead. Incredible when compared to my seo rate of $250-$500 per lead!
These example sentences are selected automatically from various online news sources to reflect current usage of the word ‘direct marketing.’ Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
For sidebar opt-ins and pop-ups, it’s best to keep things simple and just ask for an email, but on segmented lists and specific landing pages, gathering a name lets you use this tactic to create strong, personal connections with subscribers.
In October 2013, the Federal Telephone Consumers Protection Act made it illegal to contact an individual via cell phone without prior express written consent for all telephone calls using an automatic telephone dialing system or a prerecorded voice to deliver a telemarketing message to wireless numbers and residential lines. An existing business relationship does not provide an exception to this requirement.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
Your “list” is your database of people you can contact with your marketing messages and communications. Email marketing is the most common form of permission-based marketing, which means you must have permission to add people to your email marketing list, and permission to email them information. Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why online marketing lists are often called opt-in lists.
Where consumers have a right of withdrawal (the consumer’s right to resend any goods to the seller, or to cancel the order for services, within a certain time limit and thus annulling the sale), the marketer should inform them of the existence of this right, how to obtain further information about it, and how to exercise it. Where there is an offer to supply products to the consumer on the basis of “free examination”, “free trial”, “free approval” and the like, it should be made clear in the offer who will bear the cost of returning products and the procedure for returning them should be as simple as possible. Any time limit for the return should be clearly disclosed.
Start by creating a sign up form and adding the form to your website. Try offering an incentive in exchange for an email address, like a free course, ebook or discount. Then, write engaging content that readers will find valuable.
Enter your label’s name. In the “To” field at the top of the “New Message” window, type in the name of the group. You should see the group’s name and a preview of a few of its contacts appear below the “To” field.
I use LeadPages* for the majority of my landing pages, it has split testing built in which allows you to setup a split test in a few clicks. The split testing feature requires a pro account which starts at $67/month.
Auto responder sequence – consider your goals here; this can be a great opportunity to grow your passive income, but avoid the hard sell approach. Nobody likes to sign up to an email list only to be battered with promotional emails.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, the operator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.