In this tough economy, I understand how marketers are looking for a low cost way to reach their prospects, and unfortunately some are willing to risk $400 to give a low cost email list a try. However, if there’s a willingness to take that risk, then my only recommendation is to DEMAND some type of guarantee. If a list supplier is not willing to provide some type of “money-back” guarantee – then I highly recommend that a list is NOT purchased. Literally, the dollars might as well be flushed down the toilet.
Thanks Tammy. Great point: popups are extra annoying on a mobile. I wish there was a way to turn off popups for mobile visitors or at least make the popup responsive. That would be an awesome feature for a popup software product.
Your most responsive subscribers are arguably your biggest fans. They are more likely than the average subscriber to want more email from you, and they’ve proven that they tend to act on those emails.
Overall responsibility for all aspects of direct marketing activities, whatever their kind or content, rests with the marketer. However, responsibility also applies to other participants in direct marketing activities and that needs to be taken into account. As well as marketers, these may include: operators, telemarketers or data controllers, or their subcontractors, who contribute to the activity or communication; publishers, media-owners or contractors who publish, transmit or distribute the offer or any other communication.
The Help Scout newsletter embraces this practice with our minimal design and very obvious call to action. There’s only one big “ask” in our emails, and this design choice has played a big role in our high click-through rates.
One of the driving forces behind every successful business is building a targeted and responsive list. We make it easy for you to build your list by mailing up to 20,000 members in as little as every 2 days.
I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.
The quality of your data is directly tied to the success of your business. It ultimately determines how you market and sell your products and services to customers and how you will continue to retain and engage existing customers. Accurate data is the foundation of your business, and directly impacts your profitability.
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There’s a few ways that vendors build these non opt-in email lists.
Now, not being able to afford a “quality” email list is no reason to go out and waste money on a low cost worthless email list. Instead I recommend investing $400 into a direct mail or telemarketing list. Yes telemarketing is tough, BUT there are some nifty and effective ways to generate long-term profitable customers via telemarketing. And studies have shown that a well targeted direct mail campaign will easily generate more responses (sales) than an email campaign.
If your goal is to own and market to a legitimate opt-in email list (that is, the kind of email list that has a shot at garnering response), then buying an email list is not for you. The reason for that is simple…you really can’t “buy” someone’s permission. They have to give it to you.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
Not only have you not got accurate, up to date email lists and a strategy to reach out to them, you’ve got yourself a predictable outbound lead generation process. This strategy takes no time at all to set up and allows for truly scalable growth. Goodbye list buying.
And let me tell you, mixed in with those email addresses were a huge number of foreign email addresses. I’m no geography major, but I don’t think Russia is in any part of the southeastern United States.
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
To me, it is entirely worth it. Purchasing of Email List is an elegant idea. Besides that, You should look to a company that should be trustworthy. Many Companies can provide you with fake list contacts or even inactive ones. Please be aware of it when you buy an Email List.
If you are already using videos in your content marketing, you should consider how to turn viewers into leads. It is actually possible. I have discovered the tool Wistia, which allows you to collect emails directly in your videos through their Turnstile feature.
Don’t feel like you have to do everything on this guide. If you already have an email service provider and are happy with it, you can skip over chapter 1. Invest your time on other things that will generate value for your business. If your email service provider becomes an obstacle, you can revisit this later on.
Wow – amazingly in depth post on list building! I am having a real focus on this (just installed my lead magnet which is doing well) but there is a tonne of things I still need to focus on. Thanks for the tips.
When you have a list of subscribers who have specifically agreed to receive emails from you, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again, and this is why you must cherish your list like an apple of your eye. The better you treat your list; the better the return will be when you want it.
If you have a prospect who needs your service or product, you MUST do everything you can (ethically and legally) to get them to open your envelope. This is important because there’s only one question on the mind of everyone who receives direct marketing communication, be it an email or a direct mail piece: “To open or not to open.” And prospects will ponder this question for no more than 5 seconds before deciding whether to keep reading or toss your piece in the trash. And this is especially true for direct mail. Your goal is to get customers and prospects so excited that they can’t wait to rip open the envelope. And when they finally open it, you want to make the copy so captivating that they can’t wait to sink into a comfy sofa and read the entire thing.
We know, most Bulk Email Verification services charges are very high and you can’t afford to pay to clean this amount of emails, but there are some of them who offer very cheap rates and very accurate and fast service. One of them is RemoveBounce
If you scan the market then there you will find many vendors like InfoUSA, Book Your Data, DMDatabases, FrescoData, etc. to get your b2b email list from. But it is doubtful that how many of them are actually confidant about the deliverability of their databases.
Brian, there’s one tip you forgot to add that you CONSISTENTLY nail: author engagement. For proof, I dare all readers to scroll down the comments section and see how many comments get a Brian Dean reply. Hint: all of them. Including this one, I bet.
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
Building a list of valid email addresses is definitely the best way to ensure quality, but it takes time. Historically this has been difficult to achieve, but nowadays new channels make it easier to build prospect pools or identify fresh data to introduce to your customer database.
Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details.
I especially like the portion on the “about” page… most people leave this as a wasted opportunity. I see this on a majority of our client sites that the about us page is the second, or third most visited site (behind the homepage) yet most people leave it under-utilized.
However, far more than just opt-in customers receive direct mailings. Non-targeted blanket mailings arrive daily in many mailboxes and e-mail accounts. Yet despite frustration with “junk mail” and “spam,” a high enough percentage of such mailings are acted upon. In fact, the percentages can increase when the advertising is targeted specifically at a particular community or group. Among African-Americans who receive direct mail, some three-quarters take the time to read what they receive instead of just throwing it away; while Asian-Americans open and read about 90 percent of all their direct mail.
And yes there are a few email transmission companies willing to take money for transmitting an email list, BUT what these companies don’t admit is the majority of your emails will either be blocked or sent to the SPAM Box … since the transmission company is blacklisted by the ISPs (AOL, Gmail, Yahoo, etc). In a nutshell, the unsuspected marketer flushes away $499 when purchasing the bogus email list … and then flushes away another few hundred dollars by paying a blacklisted company to transmit the bogus email addresses.
Hi Yi. Thanks for your comment. Bounce rate is most definitely a key indicator of the health of your list. Your hard bounce rate should be no greater than 5% – that’s the industry standard. Using a purchased or rented email lists is not permitted by reputable ESPs.
– Decide how often you will send your updates (daily, weekly or monthly) and stick to your schedule. Consistency is beneficial to both parts. Your subscribers will know when to expect the next email from you. And you will be building your positive reputation with ISPs by sending your campaigns at a regular basis.
Hi David, you raise a good point. To my knowledge there’s no data on that as of yet. My feeling is this: a mediocre lead is better than no lead at all. If a business has issues converting targeted people to sales, then the sales process needs to improve.
Retailers, credit card companies, media companies, technology companies, non-profit organizations—nearly every business uses some amount of direct marketing. The Direct Marketing Association (DMA) reported in 2010 that more than half of all advertising expenditures went toward direct advertising.
Instead of this, you can use Atomic Email Hunter and get lifetime access to free email lists for marketing. You just launch the software whenever you need, specify the search criteria, and click the start button. The program will gather thousands of available email addresses for you in minimal time. Your desktop email grabber will be at your disposal absolutely free and at any time you want.
Regarding the previous paragraph, you can create as many free email marketing lists under different criteria as you need. Thus you pay only once, and get a year of free updates and an endless number of leads’ contacts. Note that this email scraper even collects hidden email addresses!
A major requirement of the United States marketing law is that recipients are given a way to elect to terminate any future emails from you. Unsubscribe is usually the option offered at the end of an email.
Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising.
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.